Recently, the People's Court of Zhaojue County, Liangshan Prefecture, Sichuan pronounced the first instance verdict on the "Liangshan Mengyang" and "Liangshan Aze" cases, and eight people were sentenced for false advertising. "Liangshan Mengyang" is one of the earliest Internet celebrities in Daliangshan, Sichuan, and once had 3.86 million fans on a short video platform. Previously, he gained a lot of attention for his "Selling Misery" video.
In recent years, with the live broadcast of some influential Internet celebrities, the sales of many products have increased significantly, bringing considerable profits to merchants. At the same time, in order to bring goods, fake short videos are often staged and produced. Some people with ulterior motives actually saw "business opportunities" in it and made all kinds of tricks. "Selling miserably" live broadcasts of fake agricultural products, this kind of marketing routine that exploits and deceives the public's goodwill, has seriously consumed the public's enthusiasm for charity, and the possible backlash it may have is enough to make people shudder.
Netizen comments
These Internet celebrities who rely on pretending to be miserable to attract traffic and fabricate product attributes have not only damaged the image of some places, but also deceived consumers and hurt social trust. 's so-called assistance to farmers has not brought any benefits to the residents in poor areas at all. This kind of sales is not so much about helping farmers, but it is more like a "black-hearted" business that uses misery to gain empathy.
The Internet is not a lawless place. Under the banner of "poverty alleviation", deliberately stages poverty and fictional life scenes to gain attention and attract fans' attention, and even takes the opportunity to bring goods for profit. It seriously disrupts public order in cyberspace and should be severely punished in accordance with the law. Only through serious and thorough legal punishment can these unscrupulous fraudsters, especially some young people who are not deeply involved in the world, understand that cyberspace It is not a place outside the law, nor is it an opportunistic shortcut to “getting rich.” "Starting a business" by making up stories and false propaganda will only lead to misdirection and abyss.
In the Internet economy, these Internet celebrities who have no bottom line and carry goods have been sentenced for their extraordinary behavior, which has once again sounded the alarm to other Internet celebrities - taking the trust of consumers as a joke, deceiving and teasing consumers will surely end up for themselves. Pay a price for your behavior.
Comprehensive compilation of Pocket Spring City
Source: Beijing Youth Daily, Red Star News, Netizen Comments
Editor in charge: Su Hao
Editor and reviewer: Zhou Xiaoxue
Final review: Zhou Jianjun
