author | Golden Knife
editor | g3007
Editor's note
In the virtual network, two people who do not meet each other have certain fantasies, and the platform's use of technology adds fuel to the flames, causing people to have hallucinations: boys feel that the platform is theirs. Big harem, infinite right swipe to like 100 girls of various types and turn into scumbags first; girls feel that they are heartthrobs, and dozens of men pursue them hard every day, which is more exciting than the domineering president Shuangwen.
At this year’s 315 Party, the migrant workers felt very sad when they saw it. In addition to exposing starch sausages and fried skewers for takeout, due to the lack of emotional life caused by high-intensity work in big cities, migrant workers have to try to find their significant other through the virtual online world, which has also become "fat meat" in the eyes of some businesses.
CCTV reporters went undercover and deeply exposed the shady operations of many well-known dating platforms such as Zhenai.com, Jiayuan, and Love Class. When the reporter received the matchmaker training, he discovered that the matchmakers in these companies were all about sales, and all their rhetoric revolved around getting the workers to pay for their money, and they even made up the "ideal target" of the workers as bait.
In order to finalize the deal, these matchmakers will create some "virtual humanoids" to stimulate the workers' interest, secretly check the economic status during the communication process, and use some sales strategies to win over potential users once they meet them. When the laborer paid the fee and was ready to enjoy the matchmaker's precise matching service, he was met with a daydream.
01
There are many ways to consume dating apps
Xiao Zhao, a senior player on dating platforms, told us that in the eyes of young people, platforms such as Zhenai.com and Jiayuan are only used by those over 40 years old. Generally, young people will choose some platforms that are more Internet-friendly. Among the genetic platforms, the ones he uses most are Hands app and Ivy Love.
Xiao Zhao learned about holding hands while watching the TV series "The Three-Body Problem". Since then, advertisements for holding hands have followed closely and will also appear on Xiao Zhao's favorite Douyin account. This software is mainly a dating platform for young people, which made Xiao Zhao feel that it matched his actual situation, so he downloaded the software. The usage of
Holding Hands is very simple, similar to the popular dating app Tantan. When using it, users can choose to ignore or like by swiping left or right. Generally, the charging mode of this kind of software is almost daily right swiping. The number of (matches) is limited, and users need to activate VIP to achieve unlimited right swiping. But Handhold has more charging items than ordinary software of this type. Not only does unlimited right swiping require charging, but also if someone on the platform chooses to match you, if you want to know who this person is as soon as possible, you also need to activate viewing privileges.
Not only that, when users download the app, they will quickly receive a matchmaker hotline from Beijing, recommending users to choose a one-to-one matchmaker package to match more accurate users. We searched "Handhand" on Black Cat Complaints and found a total of 2,585 complaints, including many complaints about matching services, such as poor matching quality.
Xiao Zhao told us that even if users can avoid the trap of being bombarded with phone calls from matchmakers, these Internet platforms now have many ways to make users pay. For example, Xiao Zhao did not have the privilege of recharging the right swipe at the beginning. Every time the free times were used up, the next one that appeared must be a particularly high-quality one; when Xiao Zhao did not have the privilege of recharging to check "who likes me", there were a large number of them every day People actively choose to like Xiao Zhao, but these people almost never show up when swiping right. Even if he can resist not opening any VIP, the platform has the last resort - limiting the traffic. After Xiao Zhao used it for free for a period of time, the platform no longer gave him any matching information. In desperation, Xiao Zhao could only choose to recharge. Get traffic. In short, it is basically impossible to achieve "free prostitution" platform information.
Xiao Zhao told us that the most frustrating part of Hands-on-Hand is not his charging model, but that the accurately matched group of people is "not accurate", or it is actually different from what the platform advertises. Once the user pays to unlock the unlimited mode , after a while you will find that only those people come and go on the platform, and if you want to match, they are all far away in other cities.
Ivy Love is another software that Xiao Zhao has used. It is mainly a gathering place for highly educated young people. We have reported before that "During the economic cycle, women who are fishing have also begun to downgrade" (the article can be searched in the account ), what happened to Xiao Zhao happened after he met him on Ivy Love and became a WeChat friend. The charging model of Ivy Love is slightly gentler than that of Holding Hands. Even if Xiao Zhao does not recharge a penny, Xiao Zhao will still be matched with some member information for free every day, but if he wants to unlock more information, or wants to Unlimited matching also requires a separate fee.
In addition, Ivy Love has a village entrance, which is similar to the function of a circle of friends. Here you can look at the "Nagging" posted by men and women. You can see the information of the person by clicking on the avatar, but if you want to say hello You have to use small slips of paper, and small slips of paper are not unlimited for a certain member. The money must be converted into virtual currency and exchanged, similar to props in the game.
Xiao Zhao told us that this model seems cheap, but in fact props are consumables and are more expensive than the buy-out model of Hands-on, but there are also differences in use between the two. To hold hands, both parties must choose to match before they can start chatting. However, a small note like Ivy Love can initiate a chat unilaterally - no matter whether the other party likes you or not, it is a bit like a violent attack, but even if the other party does not reply to you , this prop will be consumed, so if it is really used freely, the amount of consumption will be very considerable. Therefore, Hands-in-Hand and Ivy Love are indeed closer to young people. Through the online game mode that young people are most familiar with: purchasing premium accounts or purchasing props, users are slowly induced to recharge and consume on them.
02
Why is the routine so difficult to crack?
Xiao Zhao told us that there are actually a lot of controversies about these dating apps on the Internet. Especially when you open Xiaohongshu to search for related names, there are many negative posts. However, there is a reason why such apps are so popular.
First of all, it is indeed difficult for migrant workers to find a partner in a big city. The work of 996 takes up a lot of time, and there is no way to expand the social circle. The fragmented and convenient use of the Internet platform can solve this problem, so this type of app can indeed meet the needs of users to a certain extent;
Secondly, the marriage and love market It is a non-standardized product, which means that there are many factors that determine whether a marriage can be achieved in the end. Wedding apps are just a matching platform. Even if they provide matchmaking services like Hands-on, as long as there is no guarantee that they will find a suitable match, even if the consumer feels that the money is not worth the money in the end, the platform can still pass the blame to the consumer: for example, matching This has caused many consumers to be too picky; their own conditions are poor, their abilities are low, and they do not know how to chat with their matched partners... Although many publicity is suspected of misleading consumers, it is often just a side shot. When it comes to going to court, it is difficult to Defrauding consumers will not be punished, let alone being treated as a crime of fraud (making the victim control property based on wrong understanding). Moreover, a very important point is that as long as the base of the platform is large enough, there will always be couples who get acquainted on the platform and eventually get married. At this time, the matchmaker will in turn pua consumers: Look at my client xxx, she is so talented Matched three, and now they are all married...
Furthermore, the platform's data is a black box, and ordinary users cannot understand the truth at all. The operator only needs to simply adjust the rules to achieve matching, inability to match, and current limiting. Many users, in the absence of knowledge about Internet products, think that their personal information "conditions" are not good enough, so they can only choose to "make money" to show their strength, and use advertising to let more users of the opposite sex know about themselves. . However, there is currently no corresponding indicator for the actual effect of this kind of display, and it cannot be directly verified through the results, which also gives some platforms the opportunity to deceive users.
Finally, even though the voice of singles in the whole society is getting louder and louder, migrant workers have always been "disrespectful" about finding a partner.On the one hand, they complain that they don’t want to find a partner and find it troublesome to be single. On the other hand, many people still yearn to meet a destined person in their hearts. Generally, it is difficult to meet such a person in real life. But in the virtual network, two people who have never met have certain fantasies, and the platform uses technology to fuel the flames, causing people to have hallucinations: boys think that the platform is their own harem, and they can swipe right to like 100 people first. Let’s talk about all kinds of girls turning into scumbags; girls think they are a heartthrob and have dozens of men pursuing them hard every day, which is more exciting than a domineering CEO. Even though is ordinary in life, it suddenly has the "right to choose a spouse" on the Internet platform, which is why some people are attracted to it.
Conclusion
Behind the glamor of these dating apps, there are many twisted truths hidden. Caught between loneliness and anxiety, migrant workers are beguiled by virtual warmth and seek a real emotion, but often fall into a bottomless pit. Perhaps, when we put down our mobile phones, put down those gorgeous fantasies, and step out of the virtual world, real miracles will appear in our lives. Because only in real encounters can the most brilliant flowers of love bloom, and only in sincere communication can the deepest emotional resonance be found.
