Many netizens have been paying attention to the movie " Mr. Red Carpet " recently. "Mr. Red Carpet" has been released during the Spring Festival.
However, the effect was not satisfactory, and the box office failed to exceed 100 million.
has a cast of actor Andy Lau and well-known director Ning Hao, but it still received such dismal results, which surprised many people.
Some people also believe that it is not the fault of "Mr. Red Carpet", but because the opponents in the Spring Festival show are too strong.
Whether it is the second " Fast Life " or " Hot Hot ", they have attracted more attention as dark horses, while "Mr. Red Carpet" has been completely squeezed into the corner.
Therefore, "Mr. Red Carpet" hastily announced its official withdrawal, hoping to gain more box office in a schedule where competition is not so fierce.
Then they chose March 15 as the schedule, and many movies were released during this period.
But overall, the competition at the box office is obviously not as fierce as the Spring Festival period.
In this period, there is a dark horse movie, that is, the new film "Brilliant Her" starring Liu Haocun and Hui Yinghong was released.
But before this movie was released, it was not favored for many reasons.
Some people think that this movie is a complete remake of a Korean movie without much of its own creativity.
Moreover, Liu Haocun himself also encountered a lot of negative comments because of the incident of the paralyzed little girl.
So according to common sense, without a strong opponent, the box office level of "Mr. Red Carpet" should pick up this time.
However, it is a pity that on the first day of release, the movie only received a box office result of about 310,000.
The two movies " Flying Life 2" and " Article 20 " have been released for a month, and they have lost a lot of popularity.
's box office performance that day was still ahead of "Mr. Red Carpet", which made the box office of "Mr. Red Carpet" even more sluggish.
Even the low-cost movies " I Lost You " and " Get Rid of Three Evils in Every Week " have achieved box office results that completely exceeded expectations based on their respective highlights.
Some netizens also analyzed the reasons for this box office failure.
Many netizens believe that Andy Lau's appeal has long been different from before, and he has passed his heyday.
Andy Lau once had a great influence in Hong Kong and China, but talents emerge from generation to generation. Today's entertainment industry has produced many popular stars and acting talents. Stars such as , Lei Jiayin, and other stars are already latecomers. , , so Andy Lau cannot escape the fate of being "passed".
Secondly, this movie also has certain problems in its publicity strategy and scheduling strategy. Although Andy Lau is a famous star, there was no large-scale marketing before the movie was released, and the marketing method was closer to the sinking market. .
In addition, many passers-by do not know this movie, and the reputation of the movie has not spread widely.
At the same time, many plots in the movie bored many viewers.
For the audience, the dark themes in the entertainment industry are far from reality.
Therefore, people will naturally stay away from such subject matter, preferring to choose movies that can arouse empathy.
The last point is that there are actually certain problems with the timing of this movie.
Because the movie itself was temporarily withdrawn and re-released, it has already consumed its initial popularity.
In addition, in the eyes of many people, when a movie is withdrawn, it defaults to a lack of competitiveness and no audience liking it, and the audience will no longer choose a work that no one will watch.
To sum up, the reason why Andy Lau's movie suffered such a dismal performance is not only because of his own choices and the market, but also has a certain relationship with the marketing strategy.
also hopes that Andy Lau can pick himself up again in the future, choose good scripts, polish himself steadily, and strive to escape the fate of being eliminated by the market!
