In the past few years, actors in the entertainment industry have been very busy, and many of them have gone to live broadcasts to bring goods. A typical representative figure is actor Jia Nailiang.
Recently, the TV series "The Creation Season" starring Jia Nailiang also caught everyone's attention. Unfortunately, after the show was launched, the feedback from netizens was not great. The plot was criticized and the characters became a flaw in everyone's eyes. However, Jia Nailiang is very popular in the live broadcast industry. A single live broadcast can exceed 500 million. This achievement can be said to be the second spring of his career in live broadcast!
Since the beginning of 2020, many celebrities have flocked to the live broadcast room to try out the experience of bringing goods, but now it seems that there are really very few who can really persist. Some people ran away in despair because their goods overturned; some people just regarded live broadcasting as a career transition. Now that the film and television industry is picking up, they have returned to the entertainment industry.
But what about Jia Nailiang? The more he broadcasts, the more enthusiastic he became, and he continued to set new records, becoming the "number one" in the live broadcast industry. On November 3 last year, Jia Nailiang brought goods in the live broadcast room that day, and his sales immediately reached 500 million, which almost broke the single-game sales record of Douyin in 2023!
As early as September last year, Jia Nailiang had won the title of "Excellent Individual" in the Douyin e-commerce author spirit. This was the second consecutive year that he had received this award.
Jia Nailiang devoted himself wholeheartedly to his career after his divorce. Especially in 2020, when live broadcasting was in full swing, he decisively seized the opportunity and became one of the first among celebrities to bring goods.
Celebrities doing live broadcasts have their own aura and fans, which does have advantages. However, some celebrities come to the live broadcast room just to make a quick buck. Many celebrities "reach their peak as soon as they start broadcasting." As time goes by, various problems are exposed and they withdraw.
But Jia Nailiang is not like this. He really wants to do it for a long time. I cooperated with Suning from the beginning. It’s great to enjoy the shade with the big tree at my back! The fourth show sold 240 million yuan, which directly broke Douyin’s single live broadcast sales record.
At that time, Jia Nailiang had a good image and reputation. Before the divorce, he was a good husband and a good father. After the divorce, there were also a lot of fans who felt sorry for him. After transitioning to a live broadcast, he took advantage of his Northeastern talent for comedy and his ability as an actor to memorize lyrics quickly. His performance in the live broadcast room was particularly successful.
It seems that Jia Nailiang is planning to go all the way in the live broadcast. He has put a lot of effort into product selection. Big brands like Lancôme have cooperated with him in depth several times. This result is also outstanding. A single chain can exceed 10 million or even 100 million, which is really impressive.
In May 2023, Jia Nailiang was invited by L'Oréal to live broadcast at the Cannes Film Festival. This was treatment that he did not enjoy when he was an actor, which is enough to show how strong his live broadcasting ability is. Jia Nailiang also spent a lot of money on the decoration of the
live broadcast room. The design, lighting, and music are all stylish. Every live broadcast is like watching a large-scale variety show.
In terms of service, Jia Nailiang is not sloppy at all. He has his own brokerage team, as well as the customer service team of mcn Yuanwang and the brand, which is simply a one-stop service. Especially during last year's Double Eleven, he shouted out the slogan "Come to Liangge's live broadcast room to buy international brands! Compare the mechanisms on the entire network" and directly achieved sales of 500 million, which is really admirable.
In the next few days, he also invited Wang Meng and CCTV's Sa Beining to the live broadcast room to help out. It seems that Jia Nailiang's influence in the live broadcast circle is growing.
Long-termism is not only an attitude, but also an ability. Jia Nailiang's transition from actor to anchor has been so successful. It can be seen that although celebrities have a halo, if they want to live broadcast successfully for a long time, they must rely on excellent product selection, thoughtful content and responsible service.
Life is like a box of chocolates, you never know what the next one will taste like. Just like Jia Nailiang, if the path of acting is not smooth, then he will change the runway and try to be an anchor. In the end, he accidentally becomes a "king of goods". So, if you feel that a certain direction is not quite right, don’t be discouraged and try another direction.Maybe, the ability you are good at can shine in a new field!
