Edited by: Bi Luming
On the 17th local time, technology website macrumors previously broke the news that Apple plans to change the name of "apple id" to "apple account (Apple account)" this year. This news was reported by Bloomberg reporter Mark Gurman confirm.
Image source: Technology website macrumors screenshot
gurman said in the "Power On" press release that day that 's new "apple account" brand name will begin to be used online and in Apple's next major software version later this year. For example, iPhone's ios 18 and apple watch's watchos 11.
Apple has referred to the funds added to the Apple ID as the "Apple Account Balance," and Gurman said there is an "Apple Account" team within the company. With a full name change later this year, the term Apple ID is expected to be completely phased out after more than 20 years of use. "Apple Account" will be a more direct brand name, but the reasons behind Apple's decision are unclear.
Apple will preview iOS 18 and other major software updates at its developer conference WWDC in June, and may announce a name change to "Apple Account" at that time. These updates should be widely released in September.
According to Jiemian News, Mark Gurman revealed in his Power On newsletter on March 17, local time, that Apple suppliers Goertek and Luxshare Precision will start producing two new fourth-generation AirPods models in May this year. He expects the headset to be released around September-October. Apple plans to produce 20 million to 25 million earphones, setting a new scale. The new products will replace the second and third generation airpods. The updated versions are codenamed b768(e) and b768(m), where e represents "entry-level" and m represents "mid-range". Both versions will feature a new design, improved fit, and USB-C charging case, but the mid-range version will add active noise cancellation and query positioning capabilities inside the case.
In addition, Gurman said that the new version of Airpods Pro will be launched as soon as next year. Apple is also developing a model for the next few years that will feature a lower-resolution camera.
On Friday (15th) local time, Apple stated in a legal document that it agreed to pay US$490 million to reach a class action settlement. The lawsuit accuses Apple of violating U.S. federal securities laws when CEO Cook made false and misleading statements about the company's performance in the Chinese market.
The lawsuit reportedly stems from an unexpected announcement by Apple on January 2, 2019. On the same day, Apple suddenly announced that it would lower its quarterly revenue forecast by up to US$9 billion. The
lawsuit states that Cook told investors during a conference call with analysts on November 1, 2018 that despite Apple facing sales pressure in markets with weak currencies such as Brazil, India, Russia and Turkey, "I will not The Chinese market falls into this category. Last quarter, our business in China was very strong." Apple also said at the time that it would stop providing sales data for iPhones and other products, saying the number of phones sold in a 90-day period does not necessarily represent The underlying strength of the business and underscores Apple's financial strength in recent years.
However, just days after Cook made the remarks, Apple told suppliers to cut production. In January 2019, the company suddenly announced that it had lowered its revenue forecast for the first time since the launch of the iPhone in 2007. The company's stock price fell by 10% the next day, and its market value evaporated by US$74 billion.
In 2019, Apple investors including Norfolk County Council in the UK filed a class action lawsuit over this. They said Apple "knew it was underperforming in the Chinese market and should have disclosed this earlier." “Apple’s business metrics and financial outlook are not as strong as Defendants have led the market to believe,” the plaintiffs wrote in the filing.
Court documents show that investors pointed out that Cook's false and misleading statements on the conference call "caused Apple's stock to trade at an artificially inflated price, and when the truth was disclosed, Apple's stock price fell." Apple has firmly denied that Cook deceived investors about sales in China, but said it decided to pay the settlement after more than four years of legal disputes to avoid being "overly cumbersome, expensive and distracting." "Troublesome matters.
As of the close of U.S. stocks last Friday, Apple (aapl) closed at $172.62, down 0.22%, with a total market value of $2.666 trillion.
Daily Economic News Comprehensive Interface News, Red Star News
