Red Star Capital Bureau reported on March 16 that early this morning, Tinghuajiu, a subsidiary of Qinghai Spring (600381.SH), issued a statement stating that the company attached great importance to the issues mentioned in CCTV’s “3·15” party report and immediately A special team

2024-03-31 09:53:02 entertainment 1526℃

Red Star Capital Bureau reported on March 16 that early this morning, Tinghuajiu, a subsidiary of Qinghai Spring (600381.sh), issued a statement saying that the company attaches great importance to the issues mentioned in CCTV’s “3·15” party report and on the first A special team was set up to carry out comprehensive inspection and rectification work.

html On March 15, CCTV named the "sky-high price" Tinghua Wine at the "March 15" party. Its standard package is priced at 5,860 yuan, and the premium package is priced at 58,600 yuan. The international patent of Tinghua Wine has not been recognized, and the "high-tech" cooling agent is actually a common mint extract.

According to CCTV reports, the reporter visited a Tinghua Wine experience store. The advertisement in the store showed that this wine has the effects of improving immunity, improving sleep, ensuring male erectile function, regulating physiological disorders, and anti-aging. The Advertising Law of the People's Republic of China clearly stipulates that alcoholic beverage advertisements shall not expressly or imply that drinking alcohol can relieve tension and anxiety, increase physical strength, etc. The promotion of Tinghuajiu violates these regulations. According to the

Weibo account, Tinghuajiu’s official Weibo account was still boasting in a post two hours before the party, saying that Tinghuajiu was praised as “the most delicious drink I have ever experienced” and also posted the patent invention number.

Tinghuajiu said in a statement that in the CCTV March 15 report, Tinghuajiu staff mentioned the health functions and customer cases of Tinghuajiu when introducing products to customers, and introduced health functions when promoting food and alcohol. It is prohibited by law and this behavior is wrong. The company has summoned marketing staff overnight to standardize the terminology and strictly require compliance with laws and regulations when promoting products. We sincerely apologize to the public and consumers for this.

In addition, Tinghuajiu also stated that regarding Tinghuajiu reported by CCTV on March 15, "The combination of alcohol and cooling agents can regulate sexual function, protect the cardiovascular and cerebrovascular systems, promote liver cell regeneration, anti-tumor, improve immunity and sleep quality." "Usage" international patent application is a utility invention patent, which is currently in the international publication stage. The company has never used this patent application for advertising.