Today (15th), Tencent Variety Show launched the "Tencent Micro Variety Show Plan" and posted a recruitment post. This plan aims to invite content creators from all industries to work together to explore a new path for innovative content models.
Regarding the development link of the plan, Tencent Variety Show will quickly start the project by not relying on brand investment and simplifying the project approval process, start production incentives through program profit sharing, quickly renew content for high-quality content, link Tencent's matrix products and multi-terminal independence Resource support for the operation of the special area, massive publicity resources for topic exposure inside and outside the site and industry PR dissemination, support for expanded back-link development, access to Tencent’s supplier database for subsequent continued cooperation, and annual Golden Goose Award/Starlight Award honorary opportunities, etc. Resource support helps content grow rapidly. The launch of
Tencent's micro-variety show plan is undoubtedly another new opportunity for variety show content creators to broaden the boundaries of content amid creative challenges. From the production side, micro-variety shows use low-cost investment, allowing projects to be quickly approved and the content direction to be adjusted in a timely manner; from the user side, new content forms that are short and concise, with high emotional concentration and intensity are more attractive to fragmented users. Attention, mining multiple emotional values. On the basis of content upgrades, the plan activates a new cooperation ecology, encourages diversification of production resources, and is not limited to company size. New variety show production companies, mcn organizations, micro-short drama companies, individual up owners, etc. can all join in.
In addition, relying on the natural advantage of being driven by members of Tencent Video Platform, micro-variety shows can add toc payment points in content design while exploring IP back-links, such as docking with mcn organizations, back-link live broadcasts and advertiser orders, etc. Diverse business models, two-way empowerment to explore new models for monetizing variety shows.
Text/Beijing Youth Daily reporter Zu Weiwei
editor/Qiao Ying
