Today (15th), the Beijing Municipal Radio and Television Bureau launched the work plan of the "Traveling with Micro-Shorts" "Short Drama Tour Beijing" creative project. The characteristics of "infinite, unbounded, limitless, and endless" show Beijing's "Beijing's appearance, Beijing's charm, Beijing's creativity, Beijing's fashion, and Beijing's fashion", and promote a number of physical filming locations to follow the popularity of the micro-short drama "out of the circle" and create a Follow the short drama to "check in" the new fashion in the capital.
The creative directions include:
(1) Beijing's appearance and unlimited vitality
draws materials from the achievements and changes in the new era, extracts the typical, representative and resonant urban spiritual connotation, and shows the beauty of Beijing's modern city and ecological civilization in the new era. The beauty of fighting with the people. Focus on modern urban landscapes such as the Olympic Park and Beijing Daxing Airport, national A-level scenic spots, theme parks, and eco-tourism demonstration areas such as Badaling Forest Park, explore rural tourism resources such as health and wellness B&Bs, and tell the story of Beijing's urban development, rural revitalization, and The story of ecological civilization; focusing on the little people living in Beijing, showing the tide of the times behind the fate of individuals under urban changes, and telling the story of the people's struggle.
(2) Beijing Rhythm·Infinite Value
draws materials from Beijing’s rich cultural heritage, giving traditional culture new connotation and contemporary value. Focusing on Beijing’s historical districts such as hutongs and courtyard houses, revitalize a number of “most Beijing” landmarks for cultural experience; focusing on ancient capital relics such as the Great Wall, Temple of Heaven, and Summer Palace, innovating new ways of protecting, inheriting, and utilizing historical and cultural heritage; focusing on folk literature, traditional music, and traditional Intangible cultural heritage such as dance, traditional drama, folk art, traditional sports, entertainment and acrobatics, traditional fine arts, traditional skills, traditional medicine, folk customs, etc., through the creation of cultural relics, cultural museums, cultural products, cultural education and other cultural themes, tell the origin of Chinese civilization and the story of Chinese cultural inheritance.
(3) Beijing Innovation·Innovation without Borders
focuses on "new productive forces", using science and technology tourism bases, industrial parks and other places as narrative scenes to show the innovative style of Beijing as an important source of international cutting-edge science and technology and an important driver of global industrial change. Focus on key institutions such as national key laboratories, large high-tech enterprises, and scientific research institutes; museums, science and technology museums, planetariums and other venue resources; Zhongguancun, CBD and other scientific and technological innovation demonstration zones, financial industry functional areas, and cultural industry parks to promote Beijing's science and technology Stories of innovation and industrial development. Focus on the integration of "technology + culture and tourism" and showcase the new formats, new models, new experiences and new scenarios that cutting-edge technologies such as 5G, AI, big data, and virtual reality have spawned for the cultural and tourism industry.
(4) Beijing Trend·Boundless Charm
takes Beijing cultural IP as the creative background, explores the integration of national trends and online micro-short dramas, and displays the oriental aesthetics and Chinese style in popular culture that "apply the world and span ancient and modern times". Draw materials from "national treasures" such as cultural relics, ancient buildings, and ancient poems, combined with Beijing's regional culture, to create a batch of micro-short dramas with "Beijing trend" characteristics, promoting the mutual integration of traditional culture, modern concepts, and advanced technology Cultural inheritance; at the same time, it focuses on public cultural spaces and knowledge places such as Beijing-specific museums, libraries, and exhibition halls, as well as new-era Beijing Internet celebrity check-in spots such as the city sub-center and Liangma River, showing the youthful and trendy temperament of modern Beijing.
(5) Beijing Shang·Endless Vitality
draws materials from the capital’s position, national development and world influence, tells the story of Beijing and China from a unique perspective, and demonstrates “China’s power” and “China’s wisdom”. With the Grand Canal Cultural Belt, the Great Wall Cultural Belt, the Xishan Yongding River Cultural Belt and the coordinated development of Beijing, Tianjin and Hebei as the background, we will deeply explore the cultural heritage of Beijing and tell the story of intercity interaction; make full use of resources such as the Beijing Winter Olympics and the Beijing Expo advantages, telling the story of international friendship in the new era; focusing on Beijing’s achievements in industrial collaboration and international exchanges, and demonstrating Beijing’s surging vitality and broad prospects as an international metropolis.
Main tasks
(1) Carry out collection and selection.The Beijing Municipal Radio and Television Bureau held a launch ceremony on March 15, 2024, and officially launched the "Traveling with Short Dramas in Beijing" creation project. From March 15 to November 30, 2024, micro-short plays showing Beijing’s appearance, Beijing charm, Beijing innovation, Beijing tide, and Beijing fashion will be collected in two batches, experts will be organized to make selections, and they will be presented in the second Beijing session. Commendations will be issued during the Online Audiovisual Art Conference and before the end of 2024, and outstanding works will be actively recommended to participate in the selection and recommendation of 100 outstanding micro-short dramas with the theme of "Traveling with Micro-Shorts" by the State Administration of Radio, Film and Television.
(2) Deepen topic selection planning. Focus on the five major creative directions, lay out topic selection ideas and creativity in advance, take the initiative to produce high-quality projects, integrate high-quality awareness and effect orientation throughout the entire creative and production process, guide online audio-visual platforms and production institutions to actively apply, and stimulate the creative enthusiasm of the industry. Make use of expert resources, establish an expert argumentation system for key topic selections, provide professional guidance and tracking services throughout the entire chain, and promote the transformation and implementation of topic selection planning.
(3) Organize interviews and surveys. Focusing on key topic selections, we organized online audio-visual platforms and film and television production institutions to conduct in-depth interviews and surveys, linking Chaoyang, Huairou, Fangshan and other districts, gathering directors, screenwriters and other creative forces from various film and television production teams, and visited Beijing cultural tourism resources such as B&Bs, streets, and scenic spots. In the gathering area, dig out creative clues, collect story materials, enrich creative ideas, and lay a solid foundation for creation.
(4) provides professional support. Actively link up with industry authorities to provide expert resources and intellectual support in professional fields such as history, culture, and cultural relics. Regularly organize experts to hold script seminars to explore the communication rules of online micro-short drama content creation based on examples, establish the standard orientation of high-quality content, and create a batch of high-quality scripts for young audiences and suitable for online communication. Invite industry senior experts and front-line creative staff to serve as creative mentors, establish a one-on-one tracking and guidance mechanism, and provide all-round professional guidance to online micro-short drama creators.
(5) Increase resource tilt. Give full play to the effectiveness of the Beijing Radio and Television Network Audiovisual Development Fund and provide funding through script support subsidies, production and promotion support subsidies, and awards, with a focus on online micro-short dramas with cultural and tourism themes. In conjunction with the Beijing Audio-Visual Internet Micro-Short Drama "First Light" Support Plan, a package of policy support including content review, award evaluation, and publicity and promotion will be provided for high-quality cultural and tourism-themed online micro-short dramas. Cooperate with key municipal enterprises such as Douyin, Kuaishou, iQiyi, Youku, and Dianzhong Technology to promote the resources of all parties to the project of "Travel with micro-short plays"·Short play tour Beijing creation plan.
(6) Promote pairing cooperation between districts in Beijing and platform institutions. Actively build cooperation bridges to promote precise docking and pairing cooperation between Beijing 16+1 District and key online audio-visual platforms and production institutions. Strengthen the close connection with the Propaganda Department of each district committee, the cultural and tourism bureaus of each district and other units, and rely on their respective rich tourism resources to coordinate the Huairou Film and Television Base, "Tongniu Film" Town, and Changxin Media Huairou Film and Television Shooting Base. High-quality film and television base resources provide shooting assistance and preferential policies for project creation. Online audio-visual platforms and production institutions have deeply explored the unique film and television potential of each district, and helped Beijing 16+1 Districts build cultural and tourism brand awareness with the popularity of micro-short dramas.
(7) Build an offline interactive experience area. Open up the interactive channel between online micro-short dramas and cultural tourism space, transform micro-short drama stories and scenes into cultural tourism hotels, cultural tourism neighborhoods, cultural tourism scenic spots, cultural tourism movie towns, parent-child theme parks and other popular products, and develop them in The filming location is equipped with character signboards and creative check-in devices, creating an interactive area for a series of offline promotional activities, promoting the transformation of the filming base into a popular tourist destination, guiding the audience to immerse themselves in the strong link between the micro-short drama and the travel destination, and creating a following The new trend of online mini-series going to the capital to "check in".
(8) Strengthen online publicity and promotion strategies. Organize multi-terminal, multi-platform, and diversified publicity for excellent online micro-short drama projects, and achieve multi-dimensional presentation and full-media reach through comprehensive long pictures, h5, short videos and other innovative forms.Coordinate authoritative public accounts in the industry such as Radio and Television News, Audiovisual China, and National Radio and Television Think Tank, as well as online audiovisual platforms and social platforms such as iQiyi, Youku, Douyin, Kuaishou, Weibo, Zhihu, Maoyan, and Douban, to jointly provide excellent works Publicity and promotion support. Organize news media and industry experts to write literary reviews on outstanding works, and promote online micro-short dramas to continuously move towards the goal of high-quality creation.
Work requirements
(1) The Propaganda Department of each district committee, the cultural tourism bureau, and the integrated media center of each district comprehensively sort out superior resources, communicate closely, and form a linkage mechanism to provide shooting assistance and convenient support for online audio-visual platforms and film and television production institutions. All online audio-visual platforms and film and television production institutions must attach great importance to them, actively create and submit applications, and recommend and broadcast a number of works that are positive in orientation, consistent with the theme, fresh in creativity, trendy in form, and novel in content.
(2) Material submission. All applying units are requested to take into account the relevant requirements of the "Traveling with Micro-Short Play·"Short Play Traveling in Beijing"" creative plan, plan and collect topics, and fill in the "Traveling with Micro-Short Play·"Short Playing Traveling in Beijing" creative plan Project Application Form", send the complete script or complete film of the project to the designated email address. The title of the email is "Short Play Tour Beijing" + project name. Contact information must be left in the email.
The first batch of application time: March 15 to May 31, 2024
The second batch of application time: June 1 to November 30, 2024
Contact person: Teacher Liu, Teacher Cui
Contact number: 55565380 , 55565375
Email: [email protected]
Text/Beijing Youth Daily reporter Zu Weiwei
editor/Qiao Ying
