1905 Movie News On March 29, the 11th China Internet Audiovisual Conference New Technology Empowering Internet Audiovisual Industry Development Forum was held in Chengdu. At the meeting, Zheng Yong, CTO of Alibaba Entertainment Group, Tao Kun, general manager of Kungfu Pictures and director of "The Code of Along the River During the Qingming Festival", Xu Hongyu, chief director of "Under the Stranger" and other industry representatives shared their views on how to create new productivity in the film and television industry their respective practical experiences and thoughts.
Zheng Yong said in his keynote speech that whether it can improve quality and efficiency and apply it to practical work on a large scale is an important criterion for measuring application-level new technologies, and virtual shooting is undoubtedly one of the typical representatives. By optimizing the AI algorithm, we shortened the on-site debugging time for virtual shooting from 2 hours to 20 minutes. The rapid construction and switching of multiple scenes also increases the shooting efficiency of virtual shooting sessions by more than 35%, and more creators are willing to take the initiative to try virtual shooting.
In "The Code of Along the River During the Qingming Festival", which was completed not long ago, eight major scenes were used for virtual shooting, including special scenes such as snow scenes under trees, sunsets by the lake, and shipwreck graveyards. These scenes would be time-consuming if shot on site. A big project of strength. In this regard, Tao Kun, the director of the play, said in an on-site speech that with the help of virtual shooting technology, the shooting efficiency of relevant scenes has not only been significantly improved, but the real scene feeling also allows the actors to enter the scene faster and feel better.
released Youku’s 2023 Corporate Social Responsibility and ESG Report (hereinafter referred to as the report) at the 11th China Internet Audiovisual Conference Internet Public Welfare Summit Forum held that day. The report states that Youku virtual shooting will enter an era of scale in 2023, and the number of scenes using virtual shooting in drama shooting will increase from 0.5% to 10%. Among them, "The Password of Along the River During the Qingming Festival" is currently the drama series that uses the most virtual scenes in China. At the same time, in virtual shooting scenarios, the crew’s shooting efficiency increased by an average of 35%.
In August this year, the AI digital human Lili appeared in "Under the Stranger", setting a precedent for digital humans to participate in TV series. Behind technology is creativity, and behind creativity we need to stimulate imagination based on Chinese culture. Xu Hongyu said that the participation of digital people in TV series provides more possibilities for film and television creation. He hopes that young directors will be brave enough to try new technologies and create more new-era works with technological content. At the scene, Zheng Yong also announced that Lili has become the first hyper-realistic digital human to be connected to a large model, enabling free dialogue. In the future, its application scenarios will be richer.
In addition, according to reports, Youku’s barrier-free theater movies, dramas, cartoons, documentaries and other content have exceeded 2,000 (episodes), a year-on-year increase of over 400%. Cooperating with 11 local Disabled Persons' Federations and public welfare organizations across the country, 31 movie viewing activities were held in communities, schools for the blind and other places in 24 cities; in 2023, the number of new releases of realistic-themed works increased by nearly 60% year-on-year, and the total broadcast volume increased by 17% year-on-year. %. High-quality content also drives the development of local tourism. TV series such as "Long Moon" and "Secretly Can't Hide" drove tourism revenue in Bengbu, Xiamen and other places to exceed 2 billion yuan. In addition to providing high-quality content, it also pioneered the one-click jump function to watch dramas, which was loved by users. It interacted more than 15 million times throughout the year, and derived a positive youth culture such as one-click return to the palace and one-click to pass every exam.
At this conference, Youku launched the industry's first film and television production vehicle. The vehicle is 12 meters long and divided into four areas: director area, production area, living area and data center. It attracted the attention of guests and many media.
