According to a comprehensive report from China News Service, following Zibo Barbecue and Erbin Frozen Pear, Tianshui Malatang has also become popular on the Internet platform, driving the popularity of local cultural tourism in Gansu.
On platforms such as Douyin, the number of short video views has exceeded 1.4 billion, and its popularity continues to rise. According to media statistics, in the past week, more than 1,000 food experts have published works related to Tianshui Malatang.
Malatang topics frequently appear on the Douyin hot list
In the short video, potato powder covered with spicy food, gluten balls covered with sauce, burnt potato slices soaked in juice... accompanied by the sentence "This is Gansu spicy food" "Hot" made the whole network "boiling".
After the popularity of Gansu Malatang, many food lovers started "special force-style" travel. Some people drove more than 300 kilometers from Xi'an to Tianshui, Gansu to check in to Tianshui Malatang.
Some netizens saw the short videos and live broadcasts of Gansu Malatang, and took three trains to Tianshui, Gansu, spanning 1,668 kilometers. "This is the first time I have to wait in such a long queue to eat Malatang." "I am drooling after watching it online. It must be You have to come in person."
Faced with the rising popularity and the hordes of tourists from all over the country, many netizens shouted that Tianshui Cultural Tourism must catch this "wealth from the sky". Many Douyin netizens also offered advice online, suggesting the establishment of a "spicy hotpot hotline", Green parking spaces, integration of food and tourist attractions, etc.
The local government attaches great importance to this and focuses on "listening to advice". The cultural and tourism department "rushed to work" overnight to paint walls, build roads, and consolidate "hardware." The Tianshui Municipal Government even organized a special car service at the airport, and actually opened a "Mala Tang Special Line" to directly transport foreign tourists to Mala Tang shops for dinner. .
The Municipal Supervision Bureau has stepped up inspections of various stores to ensure the quality of food and services. Scenic spots across Gansu have launched coupon discounts and free pick-up and drop-off services. Even local taxi drivers have learned the Internet buzzword "Princess, please get in the car"... Some residents queuing up to buy spicy hotpot choose to take it home to eat and save their seats. For out-of-town tourists.
Tianshui opens Malatang special line
