March 13 news, the luxury brand Caviar launched the Vision Pro version of the iPhone 15 Pro. Don’t mistakenly think that this product introduces the functions of Vision Pro to the iPhone; In fact, this is just a version with a customized appearance. Caviar transformed the iPhone casing and incorporated the design elements of Apple's Vision Pro to create this luxury customized phone.
From the picture, we can see that the modified iPhone 15 pro casing incorporates the iconic orange color on the vision pro knob, uses arcs to divide the upper and lower parts, and adopts contrasting color processing with large color differences. Through complex line design and color matching, smooth line edges give people a sense of movement. The mix of metal and micro-perforated textures adds texture and a level of detail to the device. In terms of pricing, the customized iPhone 15 pro starts at US$8,060, while the original iPhone 15 pro starts at US$999.
The 1TB version of the iPhone 15 Pro Max is priced at $9,560. Caviar also offers a modification service for existing iPhones for $5,910, but this service is limited to 99 places.
Xiao Lei was also shocked when he saw this price, but when he thought about it, the pricing of luxury brands should not be measured by the standards of the general public. The target customer base of these brands is not the general public. Luxury brands have established a unique brand image and value through long-term brand building, commonly known as brand premium, which is also one of the important reasons for its high price.
Furthermore, luxury brands invest heavily in marketing and advertising, including high-end fashion magazine advertisements, celebrity endorsements, fashion shows, etc. These costs are ultimately reflected in product pricing.
Caviar, which launched the vision pro version of the iPhone 15 pro this time, is a jewelry brand jointly owned by Russia and Italy. It will officially expand its business to the Chinese market in 2021.
It has emerged from the circle through various ultra-high-priced customized products, such as Huawei, Samsung Galaxy S series customized mobile phones, and gold version of Airpods Pro, etc. Its marketing strategy has indeed achieved certain results. After all, in Before this, most consumers may not know such a jewelry brand.
This time, it combines the popularity of vision pro to build momentum, and it is expected to have good results. Although these customized products are not very relevant to most of us, and we may pay more attention to them with the mentality of watching the excitement, but if you are interested in their designs, you might as well try the replacement models.
