November and the 44th week of the year, the North American theaters ushered in the opening of 4 new films. Among them, the war blockbuster directed by Emmerich "The Battle of Midway", the first weekend three days with 17.5 million The dollar's box office results won the 44th week of the North American box office leader , which obviously did not meet expectations. So far, since the release of Ang Lee's "Gemini Killer", the North American Film Market has been surprised to see a continuous pattern of Hollywood blockbusters.
The 44th week of the North American box office was freshly released. Warner’s annual horror film, "Doctor Sleeper" starring Ivan McGregor, hit the box office for $14.1 million in the first weekend and lost to "The Battle of Midway" and won the runner-up; Produced by Ramon Pictures, the comedy "Fire Daddy" starring John Cena, won $12.8 million in three days in the first weekend, and won the third place with a slight box office disadvantage.
Another new film is produced by Universal Pictures. The comedy romance "Last Christmas" starring "Dragon Mom" Emilia Clarke defeated the "Terminator: Dark Fate" that entered the second week of theaters. Cut down 11.6 million US dollars, ranking fourth on the list.
Let’s take a look at the North American box office rankings in Week 44 of 2019 (11.04-11.10). Top ten list:
"The Battle of Midway" will be released simultaneously in China and the United States on November 8, and the North American premiere daily will be closed on Friday. US$6.33 million, and another US$6.51 million on Saturday and the next day, and another US$4.66 million in the box office on the third day of Sunday, ending the journey of the first three days. The total box office in North America was only US$17.5 million. , such a sluggish box office The results, without any suspense, won the North American box office rankings. From this, it can be seen that the North American box office was generally in a downturn in week 44.
was informed that the total budget cost of the Emmerich war blockbuster "The Battle of Midway" was as high as US$100 million , which was jointly produced by Hollywood Lionsgate and Bona Pictures, of which Bona invested US$80 million. At the same time, it also acquired the exclusive distribution rights in mainland China. Lionsgate Films invested 20 million US dollars and was responsible for the distribution work in North America and overseas regions . That is to say, this is a traditionally approved film, and Lionsgate will not Participate in the box office share of Mainland China.
"The Battle of Midway" has been launched in 21 countries and regions around the world at the same time, and the overseas side earned a total of more than 21.5 million US dollars in the first weekend. The main source of the box office is the mainland of China, assisting the film’s global box office release and a total of 39 million Dollar. is calculated based on the box office triple return. With a budget cost of US$100 million, the global box office needs to reach at least US$300 million in order to be profitable. However, the global box office in the first weekend only received US$39 million, which can basically be calculated. The next week the film’s global box office It will drop by about 50%, which is equivalent to 20 million U.S. dollars. In the end, it is predicted that the global box office of "The Battle of Midway" will be around 100 million U.S. dollars. Obviously, based on the current box office performance, Bona Pictures is losing money. The rhythm is overwhelming.
The box office in Mainland China of "The Battle of Midway" was also significantly lower than expected. It won 110 million yuan (US$15.72 million) in a single week, and lost to the third week of "You are the Younger", and the second was released. Zhou’s "Terminator: Dark Destiny" is calculated based on Bona’s US$80 million investment, which is equivalent to RMB 560 million. The box office in mainland China needs to reach at least 1.6 billion to pay back, but it only got 110 million box office in the first week. The total box office in Mainland China is around 300 million. Bona is really unlucky. Not only did he not make a profit this time, but he also completely lost money.
This year, Bona’s three blockbusters, "Captain of China", "Flying Life" and "Heroes of Fire", have a total box office of 6.2 billion in mainland China. According to the box office calculation, the total box office of the two blockbusters may be required. In order to make up for the huge losses of "The Battle of Midway", it can be seen that there are huge risks in the film investment industry. If a film fails, several films are needed to fill the hole. After
"The Battle of Midway" was opened, the ratings of all platforms around the world have been lifted, and word of mouth has all been exposed. The Douban score initially showed 7.2 points, and after the large-scale domestic release, it rose to 7.7 points all the way; cinemascore received A-level recommendation; IMDB nearly 4000 people rated 6.8 points;
MTC on 27 companiesAmong the media, there were 6 positive reviews, 19 gave satisfactory scores, and 2 directly gave negative scores. The overall score was 48 points, orange, and the word-of-mouth performance was satisfactory;
Rotten Tomatoes top 97 film critics, 40 fresh, 57 rotten tomatoes, the freshness of rotten tomatoes reached 41%, but the popcorn index of the audience with more than 1,000 people was as high as 92%.
summarizes the word-of-mouth data from all parties: the word-of-mouth of the film critics and media field of "The Battle of Midway" is contrary to the word of ordinary audiences. The film critics are nothing more than performance in Emmerich’s "fake sky", and the audience It seems that this is a very good war film.
The Hollywood war blockbuster "The Battle of Midway" is the latest work directed by "Disaster Master" Roland Emmerich. This big-name director who has created "2012", "Independence Day" and other films controls the rhythm in the big scene On, almost as famous as Michael Bay. The film is based on the famous Battle of Midway in World War II as a prototype for the creation of film and television works. It adopts a multiple-choice narrative method. The audience seems to be in documentary and history teaching. It perfectly reproduces the causes and consequences of the Battle of Midway. However, too many characters portray the characters. Anticlimactic, so that the overall quality of the film is greatly reduced.
However, Roland Emmerich was very well-informed on the big scenes of war, especially the "air-to-sea combat" of aircraft carriers and extremely fast shuttle fighter groups, and the sense of presence of "dive bombing" were very strong, and there was a kind of immersive experience. The feeling of environment, if you enjoy it as a popcorn movie, it must be very explosive.
is the root cause of the box office rush of "The Battle of Midway", or the film positioning problem. The audience of historical war films is too narrow to attract mainstream audiences, understands history, and is getting older. Most men will go to watch this war movie, but the mainstream audience is still our young female friends. How to mobilize female audiences has become a difficult problem that war movies must overcome.
Here, we have to thank Bona and Emmerich. Although "The Battle of Midway" is losing ground, but if you have the courage to invest in this blockbuster, it is your victory! All fans who love this movie will call for you!
