Recently, the country's first youth workplace experience observation documentary program "Win with Children", jointly created by Hunan Radio and Television International Channel and Mango TV, is currently on the air. It aims to provide China's current children with an in-depth experience journey to participate in social practice. , guiding young people to have the courage to challenge and explore the world as they grow up. It also guides Chinese parents to think deeply about current education methods and promotes the healthy development of quality education throughout China.
This time, the program team brought 16 children to Tianwen Stationery, the benchmark brand of a new generation of automatic and intelligent stationery. The children have become astronomical workplace experience officers, allowing them to feel the warm and energetic working atmosphere while stimulating their enthusiasm for innovation and exploration.
Under the leadership of the instructor, the little experience officers visited the pencil sharpener museum, learned about the development history of pencil sharpeners, and experienced the convenience and magic of a fully automatic pencil sharpener.
Afterwards, the children chose the positions they wanted to experience according to their own wishes, and were divided into three teams: the marketing planning astronomy team, the product development Doraemon team, and the marketing and promotion Ultraman team. Everyone received their own jobs one after another. brand, officially opening a new professional experience life. Under the leadership of the instructors of the three teams, the children experienced intense vocational training, and then devoted themselves to their respective tasks in full swing.
Marketing Planning Team: Pop-up store exhibition planned by those born in 10s
The task of the professional experience officers of the Marketing Planning Team is to plan a pop-up store exhibition. The children discussed the division of labor in the conference room, and the children with leadership stood up and took the initiative to divide the labor. Who does outreach, who plans, who gives lectures, who guides shopping, who is responsible for arranging exhibits, who communicates with designers, and who produces drawings and prints, etc. In the end, through their own efforts, the experience officers not only successfully completed the work of curating and shopping guides, but also allowed more people to understand and recognize the charm of astronomy through the childlike expression from the perspective of children.
Product R&D Team: To sell a pencil sharpener to 499
The professional experience officers of the product R&D team need to contact users and collect user needs based on existing products and insufficient research, and then discuss and propose new products together. Draw the image of the pencil sharpener you want on paper, and finally make a PPT of the results, and then give a speech. The children used their unbridled creativity and imagination to give infinite possibilities to the pencil sharpener, designing a pencil sharpener that sells for 499 yuan, and Tianwen also gave them the most warm and inclusive stage, allowing these post-10s generation to They have become addicted to product managers.
Marketing and Promotion Team: Full of creative self-directed and self-acted short videos
Finally, the experience officer of the Marketing and Promotion Team is responsible for shooting an interesting, thoughtful and fashionable product promotion video to showcase the functions of the new generation pencil sharpener. The children divided their work, some were responsible for planning the script, some were imagining the way to reveal the product, some were responsible for filming, and some were responsible for appearing on camera to introduce the product... In the end, the experience officers successfully shot a short video with great care, and through the children The perspective shows different pencil sharpener products.
After a day of study and induction, the children gained from this wonderful journey the spirit of innovation and the deep humanistic care conveyed by the continuous upgrading of the astronomical pencil sharpener. Through their own efforts, the children also benefited from the innovative spirit of the pencil sharpener. The product has undergone more technological innovations, and children's potential is truly unlimited! I hope that with today’s gains, the children will be more confident in meeting future challenges. More exciting program contents of "Win with Children" will be broadcast on Hunan Radio and Television International Channel and Mango TV on time at 18:30 on August 30. Remember to tune in!
