In September 2017, Li Yinhe had a fight with Jin Dong. The reason is that Jin Dong said on Weibo that "(I) is a pure man, and the pure man loves to cooperate with the pure man. They are staunch, simple, and clear. They have no intention of contacting all the personnel that are not men, women, or men." The people who eat melon believe that this is an expression of the "small fresh meat" group, while Li Yinhe believes that "neutralized anxiety", "disrespect for minorities, no education"-so the pros and cons began to separate There was a fight.
But of all the public controversies surrounding "small fresh meat", this is not the most intense one. For example, in an interview last year, He Bing once expressed encouragement to "Little Fresh Meat", saying, "It is not fair to praise old opera bones and flogging little fresh meat, and we need to give them time to grow up", but he quickly gained public opinion. The crowd laughed, and people retorted that "why use my TV screen to learn acting".
You must know that He Bing just won the Magnolia Award just a few days ago. This is enough to prove that people's antipathy towards Xiaoxianrou has completely covered up the "professional recognition".
and Wu Jing. Wu Jing once clearly stated in an interview that "don't always belittle this term, they just lack guidance." However, some public opinion thinks that this seems to be an expression of Wu Jing's compromise with "flow" after becoming a film producer and director.
So even if Li Yinhe treats Yi Yanqianxi as an "unexpected surprise" that "breaks the stereotype of small fresh meat", and even writes a long article on his Weibo to recommend movies with real names, people have every reason to believe that this is not one. The article "Promotion and Placement" is a veritable "Self-Draft Five", which has been praised by people wholeheartedly:
After all, the phenomenon of small fresh meat and the series of problems in the Chinese film and television industry that can be extended behind it are too worthy of being Re-discussion, the popularity of "Youth in Youth" is also a perfect opportunity.
"You are a young man" asks questions for Yi Yan Qianxi
retires from Berlin and withdraws in June to a low-key airborne landing with almost "zero propaganda". "You are a young man" can be described as a long life. The opposite of the sinking bad luck is the soaring box office and high reputation-as of writing, "Youth" has won more than 1.2 billion box office, and the Douban score is also stable at around 8.4.
Many celebrities also praised the film in a "five" manner. For example, Li Yinhe wrote a long article on Weibo to stamp and verify the real name of "You are a teenager", and bluntly said that Yi Yang Qianxi gave her an accident The surprise of Xia, breaking his stereotype of small fresh meat; actor Ma Yili praised Yi Yang Qianxi for not being like a fledgling actor, showing maturity and stability everywhere.
In short, putting aside the later controversy about "the original work", whether in public opinion or data level, "You are a teenager" as a commercial film is quite successful. Some people praised it as a "Chinese-style "melting pot"", and some people said it was a film that could "change the country" after "I am not the god of medicine". As a realistic film, "You are a teenager". Take the responsibility of guiding the public to pay attention to and reflect on campus bullying.
But the place worth noting is also here: Although the hot search for "You are a young man" has been constant recently, the direction of the hot search seems to be deviating from the original underlying logic and social significance of the film. Qian Xi, the discussion about Yi Yang Qianxi's acting skills has become the biggest topic in "Youth You".
For example, the fastest and most widely fermented topic in the hot search, Yi Yanqianxi talks about the traffic label, which is based on the affirmation of the four-character brother's acting skills at the premiere of "Dear You" by Zhang Ji, the screenwriter of "Dear". Radiation: "Qian Xi, you are an actor, not an idol." Of course,
praises the actors for their good acting skills, which is not a bad thing for a movie. But when the main purpose of a movie is to "promote the resolution of social issues", this phenomenon is another matter. Last year, Yang Mi and the movie "Baby" starring in Yang Mi is a vivid example-even if it is a realistic theme, Yang Mi is too prominent The personal role of the movie directly conceals the meaning of the movie itself.
To a certain extent, Yi Yang Qianxi began to frequently appear in hot searches, and "Youth You" is also facing the same risk: if good content is excessively consumed by fan culture, the core that is truly worthy of consideration is too easy to spread. It was covered up, and was eventually lost in vain.
But fortunately, different from "Baby", Yi Yang Qianxi and "Young You" did not work together onceSimple resource replacement (that is, traffic for works), but complements each other at once.
First of all, at the level of plot promotion, if the director Zeng Guoxiang does his best to control the emotions of the camera, in the full narrative, all the delicate and complex emotions are infinitely magnified, and at the same time, it can be said to be more brutal and more brutal and more brutal. The hysterical way shattered the paradise of imaginary youth and tore a corner of campus violence.
After the Golden Horse Movie, Dongyu Zhou’s steady performance and the unexpected outburst of Yi Yang Qianxi’s first appearance on the screen have completely brought "You in the Young" back to the "right way" of the realist film on campus bullying. on.
If there is no traffic niche who stands on the opposite side in the eyes of everyone, Yi Xianqianxi, the combination of "realistic theme + film and television expression" in "Youth" may only be hit on cotton-beauty and topic heat may be able to support Use love and friendship as a universally larger topic, but forcibly extend the topic to a deeper dimension, and eventually come back down-"Shanghai Fortress" and "Zhu Xian" are ready-made lessons.
Secondly, in terms of traffic participation methods, the cast and team may be able to attract the box office on the first day. Fanatic traffic fans everywhere control and comment marketing can barely maintain the popularity of the next few days, but without content as the cornerstone, there is no word of mouth, no word of mouth There will be a lack of stamina, and the box office will end up in a cliff diving. In retrospect, it is just a fan's self-moment.
Yi Yan Qianxi is the biggest variable in this gamble.
resolutely put down the burden of idols and dare to shave their heads and dare to restore the most real "dirty", Yi Yang Qianxi's eyes are determined, ruthless and hopeful. It is Yi Qianxi who has given Xiaobei a unique sense of youth. The unique scorn and rebellion of street gangsters reveal the love and meaning of a hemorrhagic teenager.
If Yi Yang Qianxi of "The Twelve Hours of Chang'an" still retains the image of a tall idol in everyone's mind, then "You are a young man" is always full of wounds, dirty but with firm eyes, he is completely worthy of it. The title of "Actor".
"Young You" witnessed how Yi Yang Qianxi got closer to herself at the age of 17. The time machine in "Happy Camp" was the goal of "powerful actor" he set ten years later; and he had a background of "flow niche" At the bottom, the "Young You" crew, which has a basic guarantee of the lower limit, also has the opportunity to get rid of the pressure of capital investment as much as possible, step by step beyond the limitations of the original content, and reach a reconciliation between the work and industrialized products.
Therefore, rather than saying that Yi Yang Qianxi’s personal idol halo overshadows the social significance of "The Young You", it is better to say that Yi Yang Qianxi's "just right acting online" and "Young You" complement each other and hit another part. "Public issues" that urgently need to be resolved:
"flow" and "content quality", "star" and "actor", "idol" and "professional" are natural antonyms? Is "traffic theory = traffic + IP = bad film" an equation that can't get a second solution? Behind the either-or, what is the essence of the deconstruction of the flow niche? Is the traffic niche really the original sin of the combination of traffic + IP?
Tang Guoqiang and Lu Yi have known the answer for a long time.
If "You are a young man" is a gorgeous gamble, then Yi Yang Qianxi is the unexpected weight to break the deadlock. The accident of
is that he has a sense of youth that he does not need to be deliberately polished but cannot be copied. The accident is that the young man is not deceived by the "popularity and flow" Damocles sword that hangs above his head, and he dared to break free from his identity. The shackles, redefine your destiny. The accident of
is that after the hit of "Young You", a new issue was raised on the combination of traffic and IP: Putting aside the fan bonus based on idol identity, what is the necessity of traffic in the formula?
actually puts it into the long river of history, the transformation of the flow niche has long been the same. Although there was no flow and no name for small meat at that time, history has already given the corresponding answer. The
traffic niche seems to be a new term that popped up overnight six or seven years ago. In fact, its source comes from the "cream niche" from the late 1970s to the early 1980s. They all refer to those with handsome looks. Small fresh meat. Whether it is a flow niche or a butter niche,
is essentially the natural result of the continuous release of the diverse social structure of the society at that time, and it is the reflection of the contemporary trend of thought on the phenomenon of Chinese pop culture. Of course, they have one of the biggest things in common. They have gradually evolved intoThe derogatory term "empty and skinny without acting skills".
At that time, butter niche was an overall aesthetic tendency of the Chinese cultural circle. From the show business circle to the music circle cross talk circle, the niche was popular.
The first "cream niche" in mainland China is Tang Guoqiang, an old people artist who can already control all kinds of dramas. Because of its beauty, not roughness, and delicious butter (yes, old drama bones such as Tang Guoqiang also came from being criticized for having nothing but "fresh"); "You are like that winter The fire inside, the raging flames warmed my heart." With a vigorous and magnetic tenor and a handsome smile, Fei Xiang became the first true idol singer from the CCTV Spring Festival Gala to become popular; even 70 Jiang Kun, who debuted at the end of the decade, also emerged as a result of stepping on the role of Xiaosheng in the cross talk circle.
However, compared with the idol trend set off at the moment, the custard niche trend in the 1980s came and went faster-changing the initial material scarcity and low social productivity determined that most people at that time did not have the capital and leisure to pursue" Butterscotch".
These destined butter niches vowed to embark on the road of transformation, and Tang Guoqiang became the first person to eat crabs on the road of transformation. Thanks to his handsome appearance, Tang Guoqiang, the "cream nanny", has acted as the protagonist in many movies such as "Walking in the Front of the War", "Stars Tonight", and "The Peacock Princess". But the opposite of his handsome face is his acting skills that never evoke splashes. Although he fell from a horse and broke his arm during the filming of "The Peacock Princess", in the eyes of the audience, he is still just a vase actor.
starred in "Princess Peacock" at the peak of appearance, and further realized the title of "cream nanny". Urgently want to receive fresh and completely different cultural output.
In 1978, a Japanese film "The Hunt" starring Takakura Ken and Nakano Ryoko and translated and distributed by Shanghai Film Studio was released in mainland China. As the first foreign film introduced into China after the Cultural Revolution, "The Hunt" caused an unspeakable cultural shock and shock to a generation of Chinese, and even formed a cultural symbol that marked the overall transformation of Chinese society in the late 1970s and early 1980s. Including the abrupt change in aesthetic style, the market for "cream niche" was instantly replaced by tough guys like Takakura Ken. How popular is
"The Hunt"? The famous idiot "Henglu Keiji" in the film even became a national curse of
. Tang Guoqiang, who was nearly unconvinced, fell into a dilemma of nothing to film. This also led him to the most important crossroads in his life: completely ending his acting career, or suffering Practicing skills to tear off the "cream niche" label and start again? This is also the zero decision that most idols and actors are facing.
, Tang Guoqiang, who is about to enter the ancient years, recalled that period of downturn, and said lightly, "even", saying that he was not only exposed to the light of appearance, but also suffered from the loss of appearance, but it was also from that From then on, he was determined to study acting skills.
Tang Guoqiang's transformation path originated from the TV series "The Romance of the Three Kingdoms" directed by Wang Fulin and invested heavily by CCTV. Tang Guoqiang, who was originally a candidate for Zhou Yu, reported to the crew at that time. The director asked him to stick his beard on and take a look. As a result, Zhuge Liang's candidate was finalized.
When the outside world knows that a "cream boy" is going to perform "Zhuge Kongming", doubts are unavoidable. At the most serious time, the Ministry of Radio, Film and Television can receive complaints flying all over the sky every day.
Fortunately, in the end, Tang Guoqiang still bit Zhuge Liang. The fledgling Zhuge Liang was full of energy and resourcefulness, and his tragic loneliness in his late years was also portrayed as a lonely one. Those who strongly opposed it had to admit that Tang Guoqiang's version of Zhuge Liang has become an unsurpassable classic.
Then Tang Guoqiang played Yongzheng in the TV series "Yongzheng Dynasty", completely tore off his "cream niche" label. From then on, whether it was the frowning Emperor Yongzheng in "Yongzheng Dynasty", the brave and fighting Genghis Khan in "Jianyuan Fengyun", or the guiding Chairman Mao in "Founding Leader Mao Zedong", Tang Guoqiang was able to do the job. From a "cream niche" to an old artist, Tang Guoqiang became an iconic figure in the successful transformation of an idol actor. During the decades of Tang Guoqiang's constant struggle on the road of transformation, the trend of mainland aesthetics has also changed rapidly.
The tough guy style set off by "The Hunt" continued until 9.In the 0's, during that period, most of the heroes of mainland hit dramas were uncles, such as Chow Yun-fat who was born in the 1950s. Compared to Takakura Ken, Chow Yun-fat is also tall and can give people a sense of security. The difference is that there is a touch of tenderness behind the cool and deep.
When Xu Wenqiang, played by Zhou Runfa, wore a white scarf and gracefully held an umbrella for Feng Chengcheng on a snowy night, countless girls fell over. The image of a binary gentleman between male courage and butter niche quickly helped him break into the "idol field" at the time.
has gradually become another group of viewers of TV series with the life background of the post-90s who are completely different from the mothers. The aesthetic trend has been completely withdrawn from the tough guy style, and gradually moved closer from the rigid man to the beautiful man.
The hit broadcast of "Never Look At Eyes" in 1998 made Lu Yi, who played Xiao Tong, become popular overnight. He who won the Golden Eagle Festival actor swept the female audience in the mainland with a whirlwind, and it also officially marked the birth of butter niche. Go to the mainstream of the masses. The face value school with works has become the first choice for fans born in the 90s. During this period, a group of niche students have emerged, which is now what we commonly call the first generation of four middle school students, namely Chen Kun in 1976 and Huang Xiaoming in 1977. , Liu Ye in 1978, Deng Chao in 1979.
After entering the 21st century, under the influence of the local culture of Taiwan and the idol culture of Japan and South Korea, idol culture began to rise and gradually spread to the mainland. The youthful tiger team quickly became popular. The term "chaser" is derived from them. Chen Zhipeng and Su Youpeng's idol drama "Returning the Pearl" is also unreasonably popular. During this time, the embryonic form of the current fan culture was born.
If the Little Tigers has accelerated the transformation of the mainland's aesthetic trend from being a strong student to an idol niche, then Hu Ge's overnight boom has witnessed the initial process of idol culture from crossing the ocean to taking root. Although Hu Ge has long been transformed from an idol niche into a powerful school over the years, there has always been a saying about the fairy sword TV series: no Hu Ge, no fairy sword.
But now when I look back, I can’t help but recall what Liu Cixin wrote in the English postscript of "Three Body": "Every era puts an invisible shackle on people living here. The only thing I can do is wear Dancing in shackles."
has grown old and grown from generation to generation. Whether it is the popular tough guy sect or the popular idol sect, they are only the product of the trend of the times. This is doomed to their destiny: the initial successful positioning cannot represent permanent success. The tide of the times will always recede, and the only way to avoid naked travel is to rush to zero before the times change, and transform into a real actor.
Some people understood this truth, such as Tang Guoqiang who became the forerunners of the times, and some people later realized that they began to find the key points to break the game, trying to break free from the shackles of idol dramas and romantic dramas. But as we enter the era of traffic, more niche students are being confused by the sugar-coated cannonballs of traffic and are in a difficult transition situation, pushed forward by the waves of the times. Before 2014, "flow" was still an extremely unfamiliar term, at least the word "flow" was not used in media interviews. The turning point is the "four returnees" who have successively terminated their contracts with South Korean SM Entertainment.
In May 2014, Wu Yifan terminated the contract with South Korean SM Entertainment and became the first "four returnees" to return to China for development. A month later, he announced his participation in the movie "There is a Place Only We Know", which opened the way to the top of the domestic entertainment industry.
Lu Han and Huang Zitao have terminated the contract and returned to China for development. Although Zhang Yixing did not cancel the contract, he returned to China in 2015 to develop and set up a personal studio. The four
have caught up with the best era and led a five-year traffic era.
In that era, Lu Han reposted a Weibo from the Manchester United fan club. The number of comments exceeded 100 million and broke the Guinness World Record. In that era, Wu Yifan’s songs frequently appeared on foreign music charts, and Justin Bieber and other "talking and laughing" is just commonplace; in that era, even if the fourth son only made bad films, he still had the past data and box office; in that era, the favored ones were always confident, and the fourth sons were lighthearted. Song can set off a bloody storm in the entertainment industry. Five years have passed. With the flow logic failure of the film and television industry and the aura of flow artists iterating, the four sons of the first year are all facing the pressure of being backlashed by the flow. What they once enjoyedThe top-stream immunity has been handed over to new generation traffic such as Li Xian, Xiao Zhan, Wang Yibo, and Yi Yang Qianxi this summer. A generation of flows represented by the four returnees found that the road to transformation was obstructed and difficult after the flow bubble faded. What is even more regrettable is that perhaps they themselves are the bubble of original sin.
Is all this their fault? Yes or no. The nature of
"flow" lies between "idol" and "actor". It not only carries the expectations of fans for the "perfect personality", but also carries the pressure from the public's aesthetics, which is destined to be the last one. Those who can sit back and enjoy the data do not want to give up eating the traffic cake in the flop, and they don't want to spend time to concentrate on polishing their acting skills.
On the other hand, as a tool for monetizing the business team behind the flow artist, long-term development is often ignored. During the short-term preservation period, the company's cutting of leeks is not just for fans. The commercial value of artists is also squeezed in the company's capital and audience battle.
Finally, the mirage piled up by the fanciful enthusiasm of fans fell apart in 2019.
does not break or stand, and the flow shuffle continues. One side is the shortening of the star-making window, and the other is the iteration of the fan economy after the traffic backlash. When the tide recedes this time, only the successful traffic of the transformation can be the winner of the final exhaustion.
The alternation of the old and the new is like the Huashan Lunjian in Jin Yong's writings. The temporary ranking is actually not important. The "Nine Yin Zhenjing" is not the end. The key is not to go astray like Ouyang Feng, and it is difficult to turn back.
