Jimu News reporter Xu Ying
Literature live broadcast is popular again! After Dong Yuhui created a miracle of selling nearly 1 million copies of "People's Literature" magazine with a transaction volume of 17.85 million in a live broadcast, on the evening of February 28, the "Walking with Hui" Douyin live broadcast room joined hands with "Harvest" chief programmer Yongxin, Writers Yu Hua and Su Tong chatted about literature for more than 2 hours, and the sales volume of "Harvest" magazine exceeded 12.46 million.
Yu Hua described "Harvest" as the Dow Jones Index of Chinese literature.
The literary journal "Harvest" was founded by Ba Jin and Jin Yi in 1957. The first issue of "Harvest" published Mr. Lao She's work "Teahouse". Until now, "Harvest" has always been the pinnacle of Chinese literature. With the development of the times and changes in people's attention to literature, "Harvest" has also experienced several ups and downs.
The famous writer Yu Hua humorously introduced in the live broadcast that in the words of Mr. Ba Jin’s daughter Li Xiaolin, (if) these two issues are not good, it means that Chinese literature during this period is not good. Yu Hua described "Harvest" as the Dow Jones Index of Chinese literature. When "Harvest" is good, it must be a good time for Chinese literature. When "Harvest" is not good, it must be a low point for Chinese literature.
The famous writer Su Tong also recalled that after China entered the commodity economy, literary journals faced bottlenecks. CCTV's "Focus Interview" also held a special issue on "Should literary journals advertise?" At that time, most writers were opposed to " "Harvest" advertises, believing that readers buy "Harvest" to read literature, not to read advertisements. Yu Hua revealed the secret, and Su Tong also said something very Su Tong: If "Harvest" is advertised, it will be harmful to my soul. Later facts proved that magazines that advertised and paid for soft articles suffered a sharp decline. Until now, Harvest magazine has not done advertising.
A number of famous writers were born in the first issue of "Harvest" youth special issue.
Yu Hua and Su Tong gained attention in the literary world. They both started publishing their works in the fifth issue of "Harvest" young writers in 1987. In 1987, the fifth issue of "Harvest" for young writers, also known as the experimental literature issue, published a series of avant-garde literary works, including Ma Yuan's novel "Up and Down Are Flat" and Hong Feng's novella "The Polar Land". Side", Yu Hua's novella "April 3rd Incident", Su Tong's novella "Escape in 1934", etc.
The young writers back then have become famous writers now, and they freely chatted about the unforgettable past events on their literary journey in the live broadcast room. Netizens commented that they were "talking and laughing" and "like a live version of cross talk." In particular, the writer Yu Hua and the writer Su Tong tease each other, often causing laughter at the scene.
The fifth issue of "Harvest" in 1987 changed the fate of Yu Hua and Su Tong. Su Tong said that "Harvest" is a warm road for him and Yu Hua, related to their lives and their life's career. Yu Hua said that in 1987, other magazines did not dare to publish such works because they were worried that publishing a bunch of incomprehensible novels would affect sales. At that time, Mr. Ba Jin, the founder of "Harvest", was still alive. He and his daughter Li Xiaolin supported the launch of pioneering young writers. Dong Yuhui said, "From then on, Teacher Yu Hua was accepted by Harvest magazine from the literary path." Su Tong continued, "I accidentally walked onto Mount Everest!"
Next step is to test the water and introduce "Harvest" on Douyin 》Literary content
This live broadcast was very effective, thanks to Dong Yuhui’s super traffic, and also benefited from the good condition of several writers. It is not like the traditional new book release or literature sharing, where the writers are chatting with each other. Netizens said I have seen the writer’s “interesting soul”. Is this the writer’s daily state?
Jimu News reporter contacted the internal staff of Harvest magazine for an interview. She said that writers are all very interesting people. Those who can write such wise and eloquent stories have extraordinary meticulous observation and expression skills, especially the wisdom to logically break down life dilemmas in a few words. Because the writers and editors of the live broadcast that day are old friends and have a common past, they can joke with each other.
This live broadcast was a great success. Will "Harvest" use literary live broadcast or literary video dissemination as a new track for Harvest? The internal staff of "Harvest" magazine said that they will not exclude or rule out. As long as readers expect and need it, the magazine will work hard to respond. At present, the company is preparing to test the waters on Douyin and introduce the contents of each issue to meet the expectations of subscribers for the new publication.
Some netizens also commented in the live broadcast room that those who read literature will always read it, and those who don’t read literature will just gather dust even if they buy it back. In this regard, she said that netizens are right, but first of all, we must give people the opportunity to see literature and good literature, and secondly, it is the personal choice to like or dislike it. Efficiency is the driving force for technological innovation in human society. This live broadcast allows literature to reach readers quickly. When literature embraces the Internet, the biggest challenge comes not from the crowding out of literature by live broadcasts, but from the challenge of live broadcasts to the right to speak in literature. "Next, of course we will take this as an opportunity to accompany readers for a long time with excellent literary works and live up to the 'momentary heartbeat' of live broadcast subscribers."
(Source: Jimu News)
