crime suspense drama " Ice Hunting ", the popularity value has continued to rise and will soon exceed 30,000. Although "Ice Hunt" is not as popular as "South and North", it is already very good for a small-budget web drama.
"Hunting Ice" is a hit. In addition to the plot and Zhang Songwen's wonderful acting skills, Anna Yao is also indispensable. Why does
say this?
Since the launch of "Hunting Ice", Anna Yao has become the focus of discussion among the audience. Due to Yao Anna's special family background, and because Yao Anna became a monk halfway, it is natural that she becomes the focus outside the plot.
Not to mention Yao Anna's acting skills, nor the role of Zhao Younan played by Yao Anna in the play, the topic of Yao Anna's role as the female lead is enough to attract the audience.
Putting aside the plot and the fame and performance of the actors, if "Ice Hunting" is regarded as a marketing project, you have to admire the strong marketing planning capabilities of the crew.
Zhang Songwen has become famous all over the Internet because of his successful role as Gao Qiqiang in "Hurry Up". Because Zhang Songwen is a late bloomer and did it step by step by himself, he is even more loved by the audience.
In "Hunting Ice", Zhang Songwen plays the drug lord Huang Zongwei, a genius with high IQ. The character of Huang Zongwei has two faces, day and night, in front of and behind, with a slight smile on the surface, but in his heart he is vicious and vicious. He is not merciless at all when he kills people.
Gao Qiqiang, played by Zhang Songwen, is the same as Huang Zongwei at heart.
Zhang Songwen's acting skills are really great in portraying such a character, and it doesn't feel like a performance.
With Zhang Songwen's fame and wonderful acting skills, it is very important to choose who to star opposite him in "Ice Hunting".
If a female star with superb acting skills is chosen to play Zhao Younan, what will the audience think? Everyone will think it is normal.
However, the crew of "Hunting Ice" went in the opposite direction and chose Yao Anna, who had just debuted and had a special family background. In this way, regardless of the plot, the news itself will cause the Internet to explode.
Because of Anna Yao, attentive viewers will take a magnifying glass or even a microscope and watch the drama carefully for fear of missing a detail.
Because there is Zhang Songwen as the frame of reference, every move of Zhao Younan played by Anna Yao will be thoroughly analyzed. To analyze Zhao Younan, we must compare with Huang Zongwei. As soon as
came and went, the audience took it in. The more you look inside, the more you can see the highlights and flaws. The more I discovered Zhao Younan's flaws, the more I wanted to see and discover more flaws.
From the perspective of marketing planning, this is taking advantage of the situation. From a strategic perspective, this is a conspiracy. Even if the character positioning and shaping of Zhao Younan, played by Anna Yao, is not successful, it doesn't matter, because Huang Zongwei, played by Zhang Songwen, is still supporting him.
From this perspective, the marketing plan of "Hunting Ice" is very successful, just like the antithesis in ancient poetry.
If the character Zhao Younan succeeds, "Hunting Ice" will be a win-win situation. Even if the character Zhao Younan fails, "Hunting Ice" will not fail.
The marketing chain of "Hunting Ice" is even more powerful in terms of ideas than Huang Zongwei in the play.
Huang Zongwei and Zhao Younan staged a cat-and-mouse drama in the drama "Hunting Ice". The more cunning Huang Zongwei is, the more exciting the opponent's scene will be.
However, from the perspective of the drama "Hunting Ice" itself, in terms of casting, the line played by Zhang Songwen is a solid line and a backing.
Yao Anna’s line is outstanding. It can be false or real. If it is false, it doesn’t matter. If it is true, it is the icing on the cake.
In fact, although Anna Yao debuted not long ago, her acting skills in "Hunting Ice" were not as bad as some viewers complained. No matter what, "Hunting Ice" has become popular anyway, and Anna Yao's goal of playing the female lead has basically been achieved.
Audiences who follow Yao Anna are actually already involved in the marketing planning of "Hunting Ice".Zhang Songwen plays the main villain and Yao Anna plays the female lead. It's like a pocket array. With a whoop, many interested viewers entered unknowingly.
Those who like Zhao Younan and those who complain about Zhao Younan will immediately become distinct and have a lot of fun.
