On February 25, 2024 local time, Honor held a new product launch event called "discover the magic" in Barcelona, officially launching Honor magic6 pro, magic v2 rsr, magicbook pro 16 and Honor tablet 9 in overseas markets. product.
In addition, Honor took this opportunity to showcase its latest achievements in the field of AI to overseas markets.
The Lei Technology MWC reporting team has arrived at the scene and conducted first-line coverage of Honor’s overseas new product launch event.
Porsche Design, the return of "Honor"
To everyone's surprise, Honor did not release the Honor magic6 rsr in this global press conference. It only released the Honor magic6 and magic v2 rsr that we had seen in the domestic press conference in January. mobile phone. According to Honor Terminal CEO Zhao Ming, the Honor Magic 6 RSR, built in partnership with Porsche Design, will be officially released on March 1.
As for the magic6 pro released overseas, there is no change in the core hardware from the domestically released products:
magic6 pro uses a 6.8-inch fhd+ 120hz ltpo screen, with a minimum refresh rate of 1hz, a global brightness of up to 1600 nits, and a peak brightness of Up to 5000 nits, providing 4320hz ultra-high frequency pwm dimming. In addition, magic6 pro is also equipped with Honor Rhino Glass, which is more resistant to drops.
Image source: Lei Technology
At the press conference, Honor also broadcast a video of the "collision" between magic6 pro and galaxy s24 ultra and iphone 15 pro max to demonstrate the magic6 pro's screen drop resistance. In terms of
performance configuration, migic6 pro uses Qualcomm Snapdragon 8 gen3 mobile platform, and the overseas version provides 12GB+512GB flash memory configuration. The second-generation Qinghai Lake battery has a capacity of 5600mah and supports 80w wired fast charging and 66w wireless fast charging. In terms of
camera, Honor magic6 pro's new generation Honor Eagle Eye camera system can automatically identify, predict, and capture moments during motion through the AI model.
Image source: Lei Technology
In terms of price, the overseas price of Honor Magic6 Pro is 1,299 euros (12gb+512gb), which is approximately RMB 10,114. It will be available for pre-order on February 25th, local time, and will be launched on March 1st.
Image source: Lei Technology
Although there is no magic6 rsr, Honor still brought a new "rsr" product to the scene - Honor magic v2 rsr. As a new product jointly created with Porsche Design, Honor Magic V2 RSR adopts extremely sporty lines, bringing a new design language and high-end atmosphere to Honor Magic V2.
Image source: Lei Technology
Honor magic v2 rsr uses Qualcomm Snapdragon 8 gen2 processor, and a 16gb+1tb version is available overseas. Other configurations are the same as the domestic version. In terms of price, Honor Magic v2 rsr is priced at 2,699 euros overseas, which is approximately RMB 21,025. It will be available for pre-order on February 25, local time, and will go on sale on March 18.
In addition to the two mobile phones, Honor also released the Honor Tablet 9 and Honor’s first AI notebook-magicbook pro 16.
Image source: Lei Technology
Honor Tablet 9 has been on sale in China for some time, so I won’t go into details here due to space limitations. Magicbook Pro 16 is Honor’s first AI laptop, powered by Intel Core Ultra 7 processor and Nvidia RTX 40 series graphics card.
Image source: Thunder Technology
provides 32GB of memory, so the NPU of Magicbook Pro 16 can be allocated up to 16GB of memory, which can handle AI operations with a certain load. At the event, Honor also showed us several AI use cases for the Magicbook Pro 16, such as image search using device-side AI.
What is a real AI mobile phone?
In the media exchange meeting after the press conference, Honor Terminal CEO Zhao Ming also shared with the media present some of Honor’s views on the AI era and Honor’s brand positioning in Europe.
is first about the definition of AI mobile phone. Many mobile phones on the market now have specific use cases based on generative AI, such as using AI to generate pictures, namely "Wen Sheng Pictures".But in Honor's view, such functions based on the AI model are not actually considered real AI phones. They are just that users can use AI to perform specific creations on this phone, and AI runs on the phone as an application. .
Image source: Lei Technology
But Honor’s goal is to create a cross-device AI platform, provide basic computing power for application-level AI from the bottom of the system, and “empower” more different AI scenarios. For example, if a certain AI function can provide better beauty products on mobile phones, then the AI functions provided by manufacturers must be more professional.
At this time, what AI mobile phones need to do is not to surpass more professional apps to provide such functions, but to make a computing power platform that can be widely used so that different software can obtain better operating results on the AI universal platform. . This is also the reason why Honor chose “reconstructing the operating system” as its brand AI strategy.
In addition, when talking about the pricing of Honor magic6 pro and Honor magic V2 rsr, Zhao Ming also frankly revealed the reason why the pricing of the two mobile phones is "on the high side":
Unlike Chinese mobile phone brands that can only make low-end mobile phones in Europe, " "Traditional perception", the mid-to-low-end mobile phone market with a price of less than 200 euros is actually highly saturated in Europe, "Europe does not need Honor to make low-end phones." On the contrary, Honor's mid-range mobile phones have been performing very well in the European market, and the two magic series mobile phones released today have also received very good pre-orders on online platforms.
In fact, 2023 is an important node in Honor's European market. Honor has already treated the European market as a "local market", operating with a little caution and leaving no retreat. In this case, it is unhealthy to use mid-range and low-end mobile phones to unilaterally impact sales. This will only damage the brand value of Honor in the future. According to Zhao Ming, the development of the European market in 2023 has exceeded their expectations by 200%. This is also the highest manifestation of Honor slowing down and operating the European market bit by bit.
Image source: Lei Technology
When asked whether he would adopt different hardware strategies for different markets, Zhao Ming’s answer was also very direct: Honor wants to bring the best products to every market, and this product requires more investment. energy. If different products are customized according to different regions, this approach will definitely affect the final benefits.
This is also the reason why Honor decided to bring the original models of magic6 pro, magic v2 rsr and other models to the European market. At the meeting, Zhao Ming mentioned a concept many times: Honor hopes to effectively integrate China’s industrial chain and global innovation. Take Honor magic6 pro as an example. Its excellent battery and screen are actually the most authentic reflection of the domestic industry chain.
Here I would also like to end this media event with Zhao Ming’s words: Only innovation and openness can allow these advanced ideas to withstand the impact and baptism, and then build their own core capabilities and strategies.
February 26th - February 29th, MWC (Mobile World Congress) 2024 grand opening, Honor, Xiaomi, Huawei, Oppo, OnePlus, Transsion, nothing, Lenovo, MediaTek, Qualcomm, China Mobile and other major technology companies are... There are new products released. In addition, another major attraction of this year's MWC is AI hardware. The accelerated integration of AI with mobile phones, PCs, cars, XR, and wearable devices will create new sparks. Lei Technology's mwc 2024 reporting team, led by "Zhuang Tianming" and "Dingxi", is conducting full tracking and reporting on site. Please stay tuned to Lei Technology and look forward to it.
