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It’s the Lantern Festival on the fifteenth day of the first lunar month! The major TV stations held lively parties again. CCTV, Hunan Satellite TV, Dragon TV, Jiangsu Satellite TV, Liaoning Satellite TV, Jiangsu Satellite TV, and Henan Satellite TV all joined the Lantern Festival Gala competition. Let’s take a look at their ratings performance.
First, let’s take a look at the ratings of the Lantern Festival Gala on the six major channels.
CCTV Lantern Festival Gala: The opening rating was 4.75%, successfully surpassing the Year of the Rabbit Lantern Festival;
Hunan TV Lantern Festival Gala: The opening rating was 0.49%, which is a bit surprising. It seems that Hunan TV failed to make the Lantern Festival Party famous;
Oriental Station's Lantern Festival Gala: The opening rating was 0.24%, which is in line with Oriental Station's daily viewing level, and there is no big surprise;
Liaoning Station's Lantern Festival Gala: The opening rating was 0.16%, However, the Liaoning Station's Lantern Festival Gala is a rebroadcast, so it is understandable that the opening ratings are not high;
Jiangsu TV Lantern Festival Gala: The opening rating is 0.13%, Jiangsu TV, one of the five major TV stations, has also declined;
Henan TV Lantern Festival: The opening rating is 0.11%, far exceeds the daily ratings of Henan TV, but unfortunately its own ratings are too low .
After understanding the opening ratings of the Lantern Festival Galas of the six major channels, I probably have an idea of the overall ratings of each party. It is important to know that the opening stage of the party is very important. On the one hand, it can see the basis of the ratings, and on the other hand, it can see whether the quality of the program is good. Retain your audience.
Not surprisingly, this time the CCTV Lantern Festival Gala still ranked first in ratings, Hunan Channel was still second, and Henan Channel could only be at the bottom.
Next, let’s take a look at the specific ratings performance of the six major channels’ Lantern Festival Galas.
. Crosstalk and magic took turns driving away the audience, and Hunan TV’s Lantern Festival Gala performed poorly in the ratings.
Although the Hunan TV Lantern Festival Gala was broadcast earlier, the CCTV Lantern Festival Gala immediately attracted a large number of Hunan TV viewers as soon as it started broadcasting. It is not difficult to find that in Around 20:10, the ratings of Hunan TV’s Lantern Festival Gala dropped significantly – in fact, this situation rarely occurs on Hunan TV. After all, Hunan TV’s audience is still very loyal, and there is not much overlap with CCTV’s audience.
I can only say that Hunan TV itself failed to perform well this time. The quality of each cross talk and magic trick was not high, and the crowds made the audience complain, and the ratings have not been able to increase.
Looking back at Hunan TV’s recent galas, from the New Year’s Eve to the Spring Festival Gala, it easily broke 1% every time. Who would have thought that when it was the Lantern Festival Gala’s turn, it would be difficult to even break 1%.
Fortunately, Hunan TV's ratings are still there. In the end, the overall ratings of the Lantern Festival Gala barely passed the mark, ranking second among the six major channels. Perhaps relying on the confidence of the major TV stations, Hunan TV was lazy in this Lantern Festival Gala.
. The aesthetics of the CCTV Lantern Festival Gala have been praised, continuing the popularity of the Spring Festival Gala. The ratings have exceeded 8%.
In recent years, the CCTV Lantern Festival Gala has always had a good reputation, and this year of the Dragon is no exception. Especially the aesthetics of the party stage, which has been praised by many viewers as fresh and fresh. elegant.
Indeed, not only the song and dance programs, but also the set design of cross talk and sketches, it is obvious that the director's intentions are evident.
Some viewers compare the CCTV Lantern Festival Gala and the Spring Festival Gala together. In fact, they are both directed by the same team...
To a certain extent, the CCTV Lantern Festival Gala is more like a sequel to the Spring Festival Gala. It has more performance on the original basis and can also Interact with the hot topics of the Spring Festival Gala.
For example, let He Jiong, the host of the Spring Festival Gala branch, come to the main venue of the Lantern Festival Gala to host, and Sa Beining really be on the same stage; for example, let Nigmaiti play poker again, and this time classmate Xiaoni is right!
Such stable performance made the ratings of the CCTV Lantern Festival Party extremely stable. After it rose all the way to over 8%, the ratings of the CCTV Lantern Festival Party did not even fluctuate for a long time.
——The real-time ratings are almost equal to the average ratings. The highest ratings exceeded 8%, which is almost the same as the average ratings. The stable ratings of a party are definitely a reflection of the director's ability.
. The ratings of the satellite TV Lantern Festival Gala fluctuated greatly, and it was surprising that Liaoning Channel won the last place in Henan Channel.
If we simply look at the ratings, except for Hunan Channel, the performance of all satellite TV Lantern Festival Galas was unqualified - Liaoning Channel, Oriental Channel, Jiangsu Channel and Henan Channel The combined ratings of the Lantern Festival Gala barely tied with Hunan TV.
Judging from the viewing trends of these satellite TV Lantern Festival Galas, none of them have their own audience for the evening parties. The ratings have been up and down along the way, making it difficult to retain people.
However, it is very unfair to completely deny all satellite TV Lantern Festival parties. In fact, they are trying to make their own features - Liaoning Channel held a country-themed Lantern Festival Gala, and the replay ratings also reached 0.4%, unexpectedly winning; Henan Channel Continuing the traditional Chinese style Lantern Festival Gala, although the ratings were at the bottom, the Henan TV version of "Shangchun Mountain" truly showed the beautiful mountains and waters of Guizhou.
Finally, I would like to thank all the staff in front and behind the scenes of every Lantern Festival party. The ratings performance of a party is important, but as long as the program produced is exciting enough, there is a chance to get out of the circle!
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