Last night, the sunken plaza on the B2 floor of Raffles City in the North Bund was bustling with activity. A "variety show" was being recorded - the Happy Twist interactive comedy variety show "Crazy Star Friends" and the variety show " Shining Days ", Jointly create the first performance of the "Special Shining Season". When "variety show" meets "variety show", a new model of offline performance IP crossing over to online variety show IP will become a new direction for Happy Mahua's new performing arts space to further attract audiences.
The plot of "Crazy Star Friends" is set at the recording site of the peak night of the reality show. Five contestants showed their personal charm and talents to the audience, and the final champion was determined by on-site voting. The theater has been transformed into a real variety show recording scene in a 1:1 ratio. Every audience member will be given a light stick to cheer for the contestants they support. "Crazy Friends" will premiere in October 2022 and has performed nearly 350 times so far. It is popular among young audiences who love to play, chase and interact.
"Shining Days" is a life observation variety show produced by Daqian Pictures that focuses on contemporary young people living alone. Each episode is updated daily for 30 minutes. It focuses on authenticity, relaxation and no burden, and has received high ratings. Word of mouth, the first to fourth seasons continued to be popular and captured a large number of fans.
In this special shining season of "Crazy Star Friends", "Shining Days" family artists Ren Yinpeng, Lou Jiongze and Shining Green Head Fish have joined the cast to play the role of "Tong" in the drama. Tong" and "Xiao Guo". From the rehearsal to the performance, the "Shining Days" program team followed up and recorded the artist's first attempt at an offline drama performance in front of and behind the scenes, and planned to edit interesting materials into subsequent variety shows to form an offline + offline experience. Comprehensive IP linkage.
Regarding "Crazy Star Friends"'s first cooperation with an online variety show, Fei Yiqun, general manager of Shanghai Happy Mahua and chief producer of "Crazy Star Friends", said: "More than 65% of the users of "Crazy Star Friends" are Young women in their 20s and above are the most 'youngest' drama in the Happy Mahua New Space project matrix. This happens to be the same audience as those who love to watch online variety shows. This cooperation is also an attempt. We want to bring these into play. Young users who have never been exposed to offline performing arts are attracted to the theater to feel the real atmosphere of on-site support and interaction, and the offline experience will be stronger." The "Shining Days" program team also said: "This online and offline show The linkage with "Shining" also provides multiple attempts for the artists of the "Shining" family."
Fei Yiqun believes that in the situation where performance categories are becoming more and more abundant, how to expand new and activate users It's a big topic. The biggest highlight of "Crazy Star Friends" is the variety show support and interaction, which is very in line with the needs of today's Z-generation audience who have a strong sense of subjectivity, desire interactive experience, and strong interaction. "The cross-border cooperation between the two IPs will further expand the coverage of the audience. and IP influence, allowing more young and active people who love watching variety shows, and are keen on script killing and interaction to enter the theater and play with the actors of "Crazy Star Friends"."
"Crazy Star Friends" x " The special shining season of "Shining Days" will be performed for ten consecutive performances from February 22nd to March 3rd.
Author: Wang Xiaoli
Text: Wang Xiaoli Pictures: Pictures provided by the performer Editor: Xu Yang Editor: Li Ting
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