Chao News Client Reporter Chen Xinyi
Watching movies and watching dramas during the New Year has become a New Year custom.
html On February 18, Alibaba Entertainment released a set of data showing that entertainment consumption during the Spring Festival in 2024 showed a phenomenon of "both online and offline growth". According to Beacon Professional Edition, the total box office of Spring Festival movies was 8.016 billion, and the number of moviegoers was 163 million, both breaking the Spring Festival record in Chinese film history." Hot Hot " co-produced and distributed by Alibaba Pictures won the box office championship and was also the film with the highest proportion of female viewers during the period. The Spring Festival season of online movies also ushered in a bumper harvest. For example, the user time spent on the large screen of Youku Movie Channel increased by nearly 30% year-on-year during the Spring Festival season last year.
's hit blockbuster has led to the second online popularity of related starring movies. Data shows that, taking advantage of " Fast Life 2", the previous work " Fast Life " entered the Youku movie hot list and became the most popular library movie, with a 136% increase in playback compared to before the holiday. At the same time, the long Spring Festival holiday has also brought considerable users to online movies: the online movie "Black and White" has exceeded 25 million in box office within 14 days of its release.
In addition to watching movies, the Spring Festival is also a prime time to catch up on online dramas and catch up on episodes. According to
data, the audience for this year’s Spring Festival dramas was actively interactive, and the number of mobile barrage increased by 32% compared with last year’s Spring Festival dramas. “The Legend of Zhen Huan” and “Knowledge” are still firmly among the top two favorite classic dramas among netizens.
Yunhe data shows that thanks to the matrix arrangement of header content, Youku’s new dramas account for three of the top 5 views, namely "The Case of Tang Dynasty", "Country Love 16" and "Yao" "Long Time Love".
During the Spring Festival this year, Alibaba Pictures participated in the production of the theatrical movies "Hot", "Flying Life 2" and " Let's Shake the Sun Together ". It is also the co-producer and distributor of "Bear Infested: Reverse Time and Space". It is also the co-publisher of "Flying Life 2".
Youku has launched the costume detective drama "The Case of the Emperor of the Tang Dynasty", the youth inspirational drama "Long Time Love" and the light comedy "Country Love 16", and exclusively launched two movies "Black and White Sneak" and " What's in the Zoo " New film, and after "The Legend of Zhen Huan", it once again won the exclusive online broadcast rights of the classic drama "Do you know whether you should be green, fat, red and thin".
A relevant person in charge of Alibaba Entertainment Group said that Alibaba Entertainment uses Youku, Alibaba Pictures, and Damai as its core engines, covering online videos, movies, dramas, music performances and other cultural and entertainment fields, from content production, platform operations, user services, etc. Angle serves the upstream and downstream industries, and creates high-quality new online and offline entertainment consumption experiences for users by promoting the integration of digital technology and high-quality content.
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