Peninsula All-Media Reporter Huang Jingfei
Good news spreads frequently! This year's Spring Festival movie market is "hot" and has a strong trend. As of 16:00 today (February 16), the Spring Festival box office has reached 7.23 billion yuan, which has exceeded the total box office of last year's Spring Festival (6.758 billion yuan), ranking first in the Spring Festival. It ranks second in box office history, second only to the 2021 Spring Festival box office with a box office of 7.822 billion yuan. Shandong Province has a cumulative box office of 550 million, and Qingdao has a cumulative box office of 77.93 million. Shandong Province ranks first, reflecting its strong ticket warehouse potential. Peninsula All Media reporters learned during interviews at major movie theaters that the cumulative box office rankings in Qingdao are the movies " hot ", " speeding life 2", " bears infested: reversing time and space ", " Article 20 " etc. During the hot Spring Festival period, Peninsula Movie Group also held Qingdao movie viewing parties such as "Hot and Furious", "Flying Life 2", "Bear Infested: Reverse Time and Space", "Article 20", and "Mr. Red Carpet", and the audience Enthusiasm for movie watching continues to rise. The film market in the Year of the Dragon is booming and has a good start.
Box office: Movie-watching enthusiasm in movie theaters in surrounding areas increases
During the hot Spring Festival, major movie theaters in the island city are also experiencing a movie-watching boom. The reporter found during interviews at CBD Wanda Cinema (Wanda Plaza Store), Dashang Cinema (Hong Kong Middle Road Store), SFC Cinema (Golden Lion Plaza Store) and Aishangletin Art Cinema (Ginza Store) that, Major theaters have timely launched special activities and discounts for the "Spring Festival" to create a strong movie-watching atmosphere and attract more audiences to the theaters to watch movies. The halls are full of audiences waiting to check in for tickets. Basically, every theater has It's full.
Judging from the box office data, as of 16:00 today, the national market has reached 7.23 billion, with 146 million visitors. Shandong movie box office has maintained the impressive momentum of this year’s Spring Festival, with a clear head start, with a cumulative box office of 550 million and 111.08 visitors. million, achieving a year-on-year box office increase of 10.02%, ranking second in the country after Jiangsu, and setting a record high. Compared with 2023 and 2022, which ranked fifth in the country in terms of box office, Shandong movie box office has been in the top two as of February 15. Qingdao's movie box office totaled 77.93 million, with 1.512 million visitors, ranking first in Shandong Province and achieving a good start.
Qingdao CBD Wanda Cinema
"Qingdao's box office has always been good. This year, Qingdao, including surrounding cities, will account for a higher share of the country's box office. Everyone is returning home for the holidays, and the holiday time is relatively long. In Psychologically, everyone has been very relaxed this year!" Liu Tianyu from Qingdao CBD Wanda Cinema (Wanda Plaza) told reporters, "From Wanda Cinema, the entire Qingdao cinemas have improved, Licang Store, Oriental Movie Metropolis The growth of stores is particularly high, and the improvement of theaters in areas such as Pingdu, Laixi, and Jiaonan is also particularly obvious. Especially during the holidays, areas where the number of moviegoers usually are relatively small will increase. Young people who go home during the New Year really attract This has increased the consumption enthusiasm of movie theaters." At the same time, Spring Festival movies have also targeted third- and fourth-tier cities for sinking marketing. In terms of ticket buyers, this year's Spring Festival movie market has continued a downward trend, with third- and fourth-tier cities The box office share increased again to 53.7% from 50.2% last year.
“The audience’s enthusiasm for watching movies is relatively high, especially during the peak attendance period in the afternoon, when the theater is basically full.” In order to actively respond to the audience's enthusiasm for watching movies during this big period, major movie theaters in Qingdao are also working hard. Zhang Wenjia of Dashang Cinemas said that going to the cinema to watch movies during the Spring Festival has become an essential annual activity, and the cinema has also made corresponding adjustments to its business hours. “The first movie starts at 8 a.m. , the last show time is after 1 a.m., providing the audience with more choices in terms of viewing time." Wanda Cinema has longer business hours, Liu Tianyu said, "Basically at 7:30 a.m., all the time Put it at two or three o'clock in the morning the next day. In the past, the earliest during the Spring Festival was 8 o'clock."
SFC Cinema (Golden Lion Plaza Store) has also extended its business hours. Not only does it open early, but it also extends its business hours at night. The operating hours are around 18 hours a day, so as to meet the movie-watching needs of the audience as much as possible.
Movies: Several major films have high ratings and are "following"
Judging from the performance of the released films, several films released during the Spring Festival not only have satisfactory box office results, but also have a very strong overall reputation, with most online ratings of 8 or above. Qingdao's cumulative box office rankings of "Hot and Furious", "Flying Life 2", "Bear Infested: Reverse Time and Space" and "Article 20" are consistent with the national market rankings. At present, the proportion of moviegoers watching "Article 20" has gradually increased in recent days. "Several major films are family-friendly, with comedy elements, but the themes have their own characteristics. "Hot and Spicy" is from the perspective of female growth, and "Speed Life" is about racing, and they have Shen Teng's comedy genes. "The reputation of Zhang Yimou's "Article 20" has been gradually fermenting in the past two days. "Bear Bears" not only has ten years of feelings, but also is a must-have movie for children during the holidays..." Liu Tianyu said that compared with previous Spring Festival releases, the box office of this year's movie In terms of word-of-mouth and reputation, "it is following closely, and the gap is not as big as before."
This year's Spring Festival film types are mainly comedy, with inspirational, realistic themes, black humor, etc. in terms of content. The directors and actors are also all-star lineups, and The atmosphere of family fun during the Spring Festival fits perfectly. Zhang Wenjia of Dashang Cinemas said that Dashang Cinemas' "Hot and Spicy" leads this year's Spring Festival, ranking first at the box office for five consecutive days. "As of February 15, our cinema has received 20,000 viewers. The film's The number of moviegoers accounts for 40%, and the average daily movie schedule is nearly 35%."
The person in charge of sfc Cinema (Golden Lion Plaza Store) said that for children's movies and special holiday movies, special small gifts have also been prepared for everyone. Come and be surprised. "The road show of "Flying Life 2" on the second day of the Lunar New Year allowed fans to feel the humor and vitality of the creators in a nearly immersive way. Many viewers at the scene sighed: This is the best Spring Festival surprise." Judging from the performance of major theaters in Qingdao , going to the theater to watch movies with family and friends during the Spring Festival holiday is still one of the most popular choices for island city residents. “This year’s movies are full of positive energy. In this atmosphere, everyone wants to give them something at the beginning of the new year. Work harder, encourage yourself, and set a flag. I hope that through your own efforts this year, you can make breakthroughs and progress in all aspects. This may also be the meaning of the movie."
Audience: Get more additions to the family-friendly tone Experience
"You only have one life, so choose a hot life." In several movie viewing activities organized by Peninsula Movie Group, movie fans also gave relatively high evaluations to the performance of each movie. In "Hot Hot" At the movie viewing party at Dashang Cinemas in Qingdao, "Xiangshi", a fan of the Peninsula Movie Group, posted on WeChat Moments after watching the movie.
""Hot and Spicy" is so beautiful! I admire Jia Ling so much!" At 15:20 on February 16, Ms. Liu, who had just walked out of the cinema at CBD Wanda Cinema (Wanda Plaza Store), accepted the reporter's Interview, "I am 63 years old this year. Watching this movie is so inspiring! There is really nothing that people can't do. As long as you want to do it, you can do it! Jia Ling is so perseverant. I want to watch the movie again." Twice! We have a full house this time!”
“The lines in the movie are so good! They hit people’s hearts. The purpose of the law is to make it more costly for bad people to commit crimes, not to make it more costly for good people to take action.” "Sunny", a movie fan of the Peninsula Movie Group, posted on Maoyan after attending a movie viewing party at Aishanglotin Art Cinema.
Whether it is Jia Ling who lost 100 pounds in "Hot and Spicy" or the social value of "law popularization" in "Article 20", they all affected the audience outside the screen without exception. It can be said that the Spring Festival movie has a family-friendly tone and allows the audience to gain additional experiences besides laughter.
Mr. Li and his party who came to watch the movie are fans of Han Han. He, his wife and their two children came to watch "Flying Life 2". "I usually love racing, and my wife has always been a fan of Han Han. This time I took my children to watch this movie. I feel like I made the right choice! It's much better than the first one. The movie is indeed very inspiring. I think it needs to be seen. Movies like this inspire kids."
