schedule, 4 of them exceeded 85 points (" speeding life 2" 86.2 points, " Article 20 " 86.1 points, " hot " 85.9 points, " Bears Infested" ·Reverse Time and Space 》85.5 points), the number is the same as that of the same period in 2023, both are the highest in the Spring Festival period in the past. The diversified schedule of movies has frequently been released, and high-quality creations have won high satisfaction ratings from audiences, once again setting off a nationwide movie-watching craze during the Spring Festival.
"Chinese Movie Audience Satisfaction Survey" is a comprehensive film evaluation system that is independent of box office, ticket sales and social networking sites. The satisfaction survey uses methods such as on-site sampling surveys in theaters, online surveys of front-line practitioners and experts, and big data capture and analysis to conduct a comprehensive evaluation of domestic films based on three major indices of viewing, ideological and dissemination, and introduces freshness indicators to evaluate films. Innovative. The survey samples are divided into two groups: general audiences and professional audiences, covering first, second, third and fourth tier cities across the country. As of the 2024 Spring Festival period, the Chinese movie audience satisfaction survey has completed 53 period surveys.
Family carnival background + warm reality-oriented creations have been recognized
The comprehensive level of film creation for the 2024 Spring Festival has reached a new level. On the one hand, many films use family carnival comedy elements as the background, which is highly consistent with the movie-watching atmosphere during the schedule. On the other hand, they realize the social impact The care and thinking about personal destiny and growth are rooted in reality and warm the audience. At the same time, these high-quality contents highlight the professional, pure and sincere creative style, which has been highly recognized by the audience.
A total of 8 films were surveyed during the 2024 Spring Festival. Compared with the same period in previous years, although there is a lack of films with a satisfaction score higher than 87 this year, the number of high-satisfaction films remains ahead. A total of 6 films in the schedule had a satisfaction score of over 82 points, which is higher than the previous average of 4 films during the Spring Festival. A total of 4 films had a satisfaction score of over 85 points. This number is the same as the same period in 2023, and both are the highest values for the Spring Festival films in the past years. At the same time, unlike the previous Spring Festival movies, which had a large satisfaction score difference, the maximum satisfaction score difference of the 4 "top movies" with over 85 points in the 2024 Spring Festival movie was only 0.7 points, which was the lowest for the same period in history (the previous score difference was 1.9 points - 6.0 points), the competition for high-quality works has formed a broader and stable matrix of high-quality content, and the schedule is very busy.
Specific to the single film, "Flying Life 2" directed by Han Han shows pure comedy and a passionate spirit that touches people's hearts. The satisfaction rating is 86.2, ranking first in the schedule and ranking sixth among the 64 Spring Festival films in a historical survey; at the same time, the film is satisfactory The popularity is significantly higher than that of director Han Han's Spring Festival films in previous years, and it has become a representative work that broke the curse of declining reputation of movie sequels.
"Article 20" directed by Zhang Yimou revolves around a real-life story, using small characters as an interface to show the justice and humanity behind the law, and organically combines homely humor with heavy reality. The film's satisfaction rating of 86.1 ranked second in the schedule, and it is a historical survey 7th among 64 Spring Festival films.
"Hot" is the second work directed by Jia Ling and starring . Whether it is Jia Ling's own inspirational transformation or the more restrained and mature expression techniques she shows in her creation, it has brought audiences With great surprises and positive energy, the sincere and brave work received high audience satisfaction ratings, ranking third in the schedule with a score of 85.9, and ranking ninth among the 64 Spring Festival films in a historical survey.
The Bears series has gone through ten years of hard work and transformation, and has now become a "white horse" film in the Spring Festival. "Bear Bears Reversal of Time and Space" continues to break through and innovate in story setting and picture style, further getting rid of the pure juvenile label, and moving towards Audiences of all ages have been expanded, and the film's satisfaction score of 85.5 continues to set a new series record.
The final chapter of "Life Trilogy" directed by Han Yan, "Let's Shake the Sun Together" uses relaxed and warm writing to harmonize the solemn colors of illness and life and death, inspiring the positive power of life, and has received high satisfaction ratings from the audience, scoring 83.9 points, ranking in the middle level of satisfaction among the "Trilogy", slightly higher than "Get Out!" Tumor King" 0.3 points. "Mr. Red Carpet" directed by Ning Hao uses the absurd comedy style of "minimalist narrative" to focus on various realities, and received an audience satisfaction rating of 82.0 points.
In addition, two animated films, "Bajie: The Lower World of the Canopy" and "Huang Pi: The God of Wealth Cat" will be released during the Spring Festival in 2024, but they will compete with "Bear Infested" which has a wide and fixed audience in the same period. More competitive stories and production standards are still needed, and the satisfaction ratings of both films failed to enter the "satisfactory" range (≥80 points). Regrettably, Fang Lianrui Pictures, the main producer of "Let's Shake the Sun Together," issued a document on February 14, stating that "a major mistake was made in the selection of schedules" and decided to release the Spring Festival schedule and postpone its re-release until March 30. .
"Flying Life 2" is the most popular among ordinary audiences, and "Article 20" is the most popular among professional audiences
Judging from the evaluations of ordinary audiences and professional audiences, only one of the eight films has the same ranking, and the rest of the films have the same satisfaction ranking. Differences.
First of all, "Flying Life 2", "Article 20" and "Hot and Spicy", which are among the top three single-film satisfaction ratings, have been highly recognized by ordinary audiences and professional audiences. Ordinary audiences are more interested in "Flying Life", which has a more prominent comedy style. "Flying Life 2" has the highest evaluation, and "Article 20", which has a relatively heavy theme and concept, is the most popular among professional audiences. Among them, "Article 20" has a professional audience satisfaction score of 86.3 points, ranking eighth among 469 films in a historical survey. It is also the second film since 2023 that has a professional audience satisfaction score higher than that of ordinary audiences (the other one is For the 2023 summer version of "Chang'an 30,000 Miles", professional audiences are 0.7 points higher than ordinary audiences).
Among the three films ranked in the middle of the single-film satisfaction ranking, ordinary audiences rated the family-friendly cartoon "Bear Infested: Reverse Time and Space" slightly higher, while professional audiences rated "Let's Shake the Sun Together" which focuses on life issues better. "Mr. Red Carpet" both ranked sixth.
From the perspective of segmented evaluation, there are many high-quality films on schedule, and each audience has their own "love". In the general audience evaluation system, "Flying Life 2" ranks first in terms of story love, visual effects, exciting dialogues and not being boring. "Hot and Spicy" ranks first in terms of performance, freshness and communication methods of the main actors. The positive energy of "Article 20", the musical effect of "Bear Infestation: Reverse Time and Space", and the profoundness of thoughts ranked first.
In the professional audience evaluation system, "Article 20" ranked first in seven indexes: genre creation, creative novelty, plot reasonableness, main actors' performances, not boring, breadth of thoughts and emotions, and communication methods. , "Hot and Spicy" ranked first for its emotional appeal, wonderful dialogue and healthy and positive values, and "Flying Life 2" received the highest ratings for its visual effects and music effects. In addition, the performance of the main actors of "Let's Shake the Sun Together", the depth and breadth of thoughts and emotions, healthy and positive values and communication methods also ranked among the top three in the schedule.
The 2024 Spring Festival release has frequently produced excellent films, creating a lively holiday viewing and discussion atmosphere.
The high-quality film content matrix of the 2024 Spring Festival release has effectively stimulated the viewing and discussion atmosphere. A total of 90.3% of ordinary viewers during the period believe that there is room for movie viewing during the period. The proportion of "very good" or "relatively good" was 2.9 percentage points higher than the same period last year; the proportion of professional visitors was 88.3%, slightly lower than the same period last year.
At the same time, among the three major indexes of schedule satisfaction, the communication degree was 87.6 points, the highest among the three indexes, ranking second among the Spring Festival schedules in the historical survey; the schedule's ornamental score was 85.5 points, and the ideological score was 85.4 points, both ranking in the historical survey The fourth place in the Spring Festival stalls."Flying Life 2", "Hot and Spicy" and "Article 20" rank among the top three in terms of communication during the release period. Among them, "Hot and Spicy" is the film with the highest distribution score for ordinary audiences, with a score of 86.7, and "Article 20" The film received the highest score for its communication method to professional audiences, reaching a perfect score of 100.
With the blessing of high satisfaction, the 2024 Spring Festival movie viewing and discussion continued to climax. The number of movie viewers during the period has exceeded 100 million for six consecutive years. And on Valentine's Day on February 14, the sales dropped sharply to nearly 1.2 billion. At the same time, high-satisfaction films on the schedule also experienced multiple reverse drops. The box office trend during the period is stable and the overall performance shows strong stamina. As the high-quality reputation of high-satisfaction films continues to develop, the long-term box office still has large room for growth.
The high satisfaction of the 2024 Spring Festival movies continues to increase the popularity of the market, attracting more viewers to the theaters, further consolidating the new custom of watching movies during the Spring Festival. These high-quality works with warm realism undertones allow the audience to feel full joy, emotion and positive energy at the beginning of the Year of the Dragon. At the same time, they highlight the creator's sincerity for the audience, the courage to create breakthroughs and the quality of ingenuity. determination is the key to supporting the long-term and healthy development of the future film market.
