cover news reporter Yao Ruipeng
"If the box office is 3 billion, I will be as thin as a lightning bolt." Jia Ling What she said "accidentally" three years ago when answering the box office expectations of "Hello, Li Huanying" has now truly become a reality. Jia Ling's new movie " Hot Hot " has been very popular since it was released on the first day of the Lunar New Year. Jia Ling, who lost 100 pounds, has been hotly searched after revealing her new image.
The English name of the movie "yolo" is "you only live once" - you can only live once, and you only have one life. It inspires moviegoers to constantly break through themselves. Many people rushed to the gym after watching the movie. How long can this weight loss and fitness trend last? The bodybuilding workers in the film said that 98% of people like Jia Ling can't do it.
Chengdu gyms and Muay Thai gyms have more people consulting on weight loss
According to data from the World Obesity Federation, about 38% of people around the world have a BMI of 25 or above in 2020, and the overweight/obesity rate continues to rise. It is estimated that by 2035, more than 4 billion people worldwide will be overweight or obese. And a movie about self-worth and breakthrough has also made weight loss and boxing a hot topic among people's friends. "Hot and Spicy" not only soared at the box office, but also netizens couldn't help but become motivated to lose weight after watching the movie.
"I really cried when I watched it. I'm going to apply for a card and boxing tomorrow." On the sixth day of the Lunar New Year, Xiao Fang, who had just watched the movie, couldn't contain his excitement after watching the movie and posted a message on WeChat before leaving the cinema. There are also many netizens who are action types. After watching the movie, they immediately go to the gym or boxing gym to punch hard.
Netizen Moments
In fact, before Jia Ling’s movie was released, women’s boxing had already become popular with the emergence of Asia’s first UFC world champion Zhang Weili. During this Spring Festival, "Hot Hot" continues to add fuel to the popularity of boxing. In the movie, Jia Ling's clear waistline after losing 100 pounds also inspired many netizens to actively exercise.
html On the sixth day of the lunar month of 2000, the sound of fighting was everywhere in a Muay Thai gym in Chengdu. In previous years, there were not many exercisers. "Many members asked to open the gym in advance. After the gym opened, more people were fighting." said the person in charge of the boxing gym. Ms. Wang said that the number of novices consulting about combat sports has also increased. After careful inquiry, many of them came for consultation because of the movie "Hot and Furious". Ms. Wang introduced that starting from 2022, there will be more and more boxing gyms that specialize in boxing, Muay Thai and other fighting sports. At the same time, the number of female students continues to rise. “Of the more than 1,000 students, more than half are girls, and the male-to-female ratio is almost 3:7. "In addition to boxing gyms, reporters found that many brand gyms have updated their courses, with weight loss courses becoming the focus and more classes scheduled. "We update our courses every year and add or delete courses based on the actual needs of our members." The person in charge of a gym in Zhonghe, Chengdu, said that most of the members are young people. According to feedback from consultants on each course, members are more interested in losing weight. In order to meet the demand, relevant course schedules have also been added. This person in charge feels that the fitness industry is being positively affected by the popularity of "Hot and Furious".
Chengdu fitness brand updated courses and other brands of weight loss course prices
The bodybuilding coach in the film: 98% of people can’t do it
As the Xinli Gym that witnessed Jia Ling’s Le Ying’s self-breakthrough in the movie, the coach inside served as plays an important role. Tan Acong has been in the bodybuilding industry for eight years. He is also one of the coaches at Xinli Fitness Gym in the movie "Hot and Furious". In the film, Tan Acong's shots of Jia Ling in the fighting ring are featured in many scenes. As a professional bodybuilding practitioner, Tan Acong understands that the weight loss trend set off after the movie hit the theaters is not sustainable.
Tan Acong stills
Can ordinary people lose 100 pounds in one year without professional guidance? "98% can't, and the remaining 2% depends on the individual's self-learning ability." Tan Acong said that we can't just look at the weight loss scenes of the characters in the film. Jia Ling has a professional team to make plans for better character presentation, but it is difficult for ordinary people to do so. achieve.
How much does it cost if I need professional guidance to lose weight continuously for one year? Judging from the 50 yuan per fat-burning course of a national chain fitness brand in Chengdu, it costs nearly 20,000 yuan a year, which is just a simple fat-burning course and does not include courses such as muscle building and shaping. Tao Ran is a fitness coach who specializes in weight loss. The courses he sells are mainly for people with heavy weight and postpartum body shaping. "If we follow Jia Ling's weight loss model and have dedicated training, the most basic fee in the industry will be more than RMB 60,000." Tao Ran He said that weight loss training has always been an important project in the fitness industry, and the fees are relatively high. Because trainees generally have poor perseverance, the repurchase rate is high. Major fitness institutions or personal trainers also have professional courses. "The price is different in each place, and the price of each coach in each place is also different depending on the level and qualifications." Tan Acong said that the financial investment and time investment made by actors to lose weight for the film presentation cannot be compared to ordinary weight loss people.
"From 180 pounds to 100 pounds, I used it on and off for two years. I went through many detours and spent an unknown amount of money. Many of my friends who entered the weight loss training camp with me left the camp early." Xiaojia who successfully lost weight He said that constantly failing and standing up is the normal state of ordinary people who lose weight. A popular self-renovation movie is bound to inspire people who are at a trough to see the way forward, and people who are experiencing weight problems should also choose a scientific way to lose weight that suits them, and pay more attention to the consumption traps in the heat. .
