At 22:00 local time on February 11, the Russian version of the Year of the Dragon Spring Festival Gala was broadcast on Kazakhstan’s mainstream media Atameken TV. This is also the first time in the history of the CCTV Spring Festival Gala that it has been broadcast on Kazakhstani media, which is of great historical significance.
The edited version of the Spring Festival Gala broadcast on this TV station is 40 minutes long. It is mainly singing, dancing, acrobatics and other performance programs. It has been specially edited to conform to the viewing habits of local audiences, so as to achieve "one country, one policy" , accurate communication.
From February 1st to February 15th, the Spring Festival Gala promotional posters and promotional videos of the main station will be displayed on the largest LED screen in Kazakhstan - the large screen on the outer wall of the National Railway Company building and on the streets of the city center of Astana, the capital. A total of 37 large screens in the bustling shopping mall are broadcast on a rolling basis and the program is previewed. Relevant trailer content was also simultaneously broadcast on the TV station and the social media platform of the "Silk Road" studio, achieving all-round three-dimensional trailer promotion on TV, the Internet, and the screen, and achieved excellent publicity effects. In street interviews conducted by reporters, many Kazakhstan people showed great interest in the Spring Festival Gala and expressed that they would watch the Spring Festival Gala to learn about the culture and customs of neighboring countries.
△Saharyanov, general manager of Kazakhstan Atameken TV
Sakharianov, general manager of Atameken TV, said that it is of great historical significance for the Spring Festival Gala to be broadcast in Kazakhstan for the first time. The two channels Joint planning, promotion and broadcasting have also opened up a new cooperation model. China is a friendly neighbor of Kazakhstan. The broadcast of high-quality cultural programs by China Central Station is conducive to deepening the Kazakh people’s understanding of China and promoting people-to-people bonds. (Headquarters reporter Zhang Yuyao)
