The sound of firecrackers marks the end of the year, and the spring breeze brings warmth to Tusu. The Spring Festival is the most solemn, lively and reunion festival of the Chinese nation. It carries people's expectations for the new year and yearning for a better life. It is the most cherished emotion in everyone's hearts. During the Spring Festival, in addition to pasting Spring Festival couplets, writing blessings, eating dumplings, staying up by the fire, and paying New Year greetings, which are ancient customs that have been passed down for thousands of years, watching the Spring Festival Gala in front of the TV with your family on time is also an indispensable joy every year. .
As a major economic province with a population of over 100 million, Shandong has a diverse audience and rich tastes for the Spring Festival Gala. How to better display the image of hospitable Shandong in a limited time, highlight the style of Qilu, and satisfy the audience's demands for "family fun" to the greatest extent, is the key to the Shandong Spring Festival Gala. What we have been working hard on over the years.
2024 Shandong Spring Festival Gala, with the theme of "The Rising Chinese Dragon in the East", presents the audience with Shandong characteristics, national significance, and era through various forms such as singing and dancing, opera, sketches, cross talk, instrumental performances, situational dramas, and interactive stories. A Spring Festival cultural feast of spiritual and international expression.
The reason why this year's Shandong Spring Festival Gala was able to maintain superb artistic standards throughout the entire process and receive unanimous praise from the media audience after the broadcast was due to its insistence on the "people-centered" creative orientation, and also benefited from the program creators' on-stage performance The confidence and courage to make bold attempts and breakthroughs in design and programming.
If you want to "sing a good show", you must first "set up a good stage". Whether the party can firmly capture the audience's attention, the stage construction is particularly important. This year, the Shandong Spring Festival Gala chose to settle in Yantai, and naturally many marine elements were added to the stage design. In the studio hall of more than 4,000 square meters, four stages are 360-degree surrounded. Yantai's urban landmark "Lighthouse" shines on the sub-stage, coupled with gorgeous lighting effects and dynamic ambient music, together constitute this. An unforgettable immersive viewing experience.
In order to echo the theme of "The Rise of the Eastern Chinese Dragon", the main and secondary stages of this Spring Festival Gala are connected by scaly dragons. During the party, a Chinese giant dragon generated by AR hovered in the sky and entered the big screen of the main stage with its blessings for the prosperity of the country and the people, and the hope for prosperity for the family and everything. It left a deep impression on all the audience. impression.
"set up the stage", but also "enjoy watching". The stage design of with rich cultural connotations and full of technological sense cannot only be felt on the spot, but this happiness must be shared with more audiences in front of the TV.
In order to create a comfortable and convenient viewing experience, this year's Shandong Spring Festival Gala adopts a dual-system design of horizontal screen shooting and vertical screen shooting for the first time in the content, and launched "Watch the Spring Festival Gala in Vertical Screen" and "Watch the Spring Festival Gala in VR" on Douyin with small screens The end-to-end innovative viewing format will create an all-round Shandong Spring Festival Gala that is “more watchable, more impressive, and more sensible”, allowing the audience to watch on multiple platforms and enjoy it all at once.
has an exquisite "face", and the "lining" must also be genuine. If we say that the 2024 Shandong Spring Festival Gala has been carefully prepared in terms of stage, lighting, filming, etc., in order to create a good "face" for the party and create a festive and peaceful festival atmosphere, then the program arrangement and presentation effects have been carefully prepared to use a variety of The art form displays the excellent traditional Chinese culture and resonates with the times, which means that great efforts have been made in "lizi".
The musical musical "Hai Bo Ping" narrates the magnificent life of the national hero Qi Jiguang of the Ming Dynasty, showing the feelings of his family and country that "it is not my intention to be a prince, but I hope the sea will be flat"; the instrumental performance "Inspiring the Yellow River" focuses on the different characteristics of the Yellow River Basin The drum performance sings and inherits the Yellow River culture and tells the story of the Yellow River. The dance "Orchid Pavilion" takes the famous calligrapher Wang Xizhi from Shandong as the theme. He splashes ink on the stage to show the historical charm of "the sky is clear and the air is clear, and the wind is gentle and smooth". ; The song "Xianyou" draws creative inspiration from the story of the "Eight Immortals", bringing the audience top audio-visual enjoyment; four "sweet and cool" Yue opera girls inject youthful vitality into the opera, and a song "Orchid Grass" sings the Yue opera After a century of great changes, it tells the touching story of the predecessors' struggle to protect Yue Opera.
makes full use of "face" to make "lining" more three-dimensional and full. The visual presentation of cultural programs, with the support of specific stages and specific props, can often break the limitations of real scenes and leave a deeper impression on the audience.
's song "Prose Poetry Written by Father" uses a giant letter paper visual hammer as the core element of the stage to express the father-daughter love with a sense of age, arousing the collective resonance of audiences of all ages; Zhang Xinzhe's "philosophical love songs" series brought by In Shaozhong, three different stage presentation styles are chosen for the three songs according to the different content of the songs. "Love Like Tide" is presented with blue main visuals such as "tide", "wave" and "moon", which perfectly creates a tender and watery stage atmosphere. "Love" starts with a twisting retro radio and is set in a "memory palace" The scenery is the core, creating a story-to-song interpretation stage. " Faith " takes the golden light show + golden lighthouse scenery as the core, and gives the audience a concert-like audio-visual experience based on the classic tunes and lyrics of the song; the song "Flash" "Fairy Tale" allows the audience to regain the beautiful memories of childhood and awaken the deep feelings in their hearts by re-engraving the crystal ball; three generations of powerful singers, old, middle and young, sang "Descendants of the Dragon" together. In the passionate melody, the national memories With innovative expression. The "face" carefully created by
makes the theme of "lizi" more vivid and the characters clearer, truly entering the hearts of the audience.
uses technological innovation to build "face" and uses various art forms to create "lizi". The 2024 Shandong Spring Festival Gala carefully prepared a delicious dish with exquisite artistic standards and suitable for all ages for the national audience!
