The dragon soars in the east, and spring fills the universe. Shanghai Radio and Television has presented more than 2,000 hours of audio and video cultural feasts of "Spring in the East, Dragons Chasing the Light" to audiences at home and abroad, creating a strong atmosphere for the whole family to enjoy wonderful programs and celebrate the New Year with great joy at the reunion moment.
The festive Spring Festival Gala gathers on the screen to bring out the flavor of the Chinese New Year
Oriental TV channel joins hands with "BesTV" large and small screens to jointly create the "Dragon Oriental BesTV Refreshing" Year of the Dragon Spring Festival layout, which will be from the first day of the first lunar month of the Year of the Dragon to the beginning of the new year Seventh, a total of six cultural evening shows were launched consecutively: "Spring in the East·Spring Festival Gala", "Hundred Flowers Welcome Spring·Art Spring Festival Gala", "China Internet Audiovisual Festival", "New Year Group Visit", "SMG Host Song Concert" and "Sea and Beautiful Countryside Evening".
Among them, "Spring in the East·Long Yao Chasing the Light - 2024 Spring Festival Gala" will be broadcast at 19:30 on the first night of the Lunar New Year on February 10. It will use "city" as the medium, focus on "city, and make people's lives better." The great practice of "beautiful" shows Shanghai's urban style and spiritual character. The crew of " Blossoms " will also appear at the party; the Art Spring Festival Gala "Hundred Flowers Welcome the Spring - Chinese Literature and Art Circle 2024" will be held at 21:10 on the second day of the Lunar New Year on February 11 "Spring Festival Gala" will show the magnificent scene of a hundred flowers blooming and a hundred schools of thought contending in China's literary and art circles; the "China Online Audiovisual Annual Ceremony" will be broadcast at 21:10 on the third day of the Lunar New Year on February 12, with the theme of "Together for the Future", showcasing China's broadcasting The TV and online audio-visual industries are working together to build a prosperous dream.
Urban Channel will launch the "Happy City" series of six Spring Festival Galas in the evening prime time starting from the second day of the Lunar New Year. Among them, "I Have a Date with Spring·SMG Hosted Song Concert" will premiere on the Metropolis Channel on the second day of the Lunar New Year on February 11, and will be re-broadcast on Dragon TV on the third day of the Lunar New Year on February 12; "Laughing Forest Festival" on the third day of the Lunar New Year on February 12 》 cooperated with Shanghai Comedy Troupe to launch "Voice of Shanghai Style" to inherit and promote Shanghai Style culture; on February 13, the fourth day of the Lunar New Year, "New Year's "Art" Family" brought together artist groups from various fields to bring you a special Spring Festival Gala; 2 On the fifth day of the Lunar New Year on February 14th, "Yangtze River Delta Delicious Spring Festival Gala" tells the New Year feasts in the Yangtze River Delta region and the food stories behind them; on the sixth day of the Lunar New Year on February 15th, the "Sing the City" chorus Spring Festival Gala will sing about the feelings of all walks of life in Shanghai, A beautiful blessing to the motherland and the times; "Auspicious Dragon Shines in Color - 2024 Happy Urban New Wave Opera Gala" will be broadcast on the Lantern Festival on February 24th, using an opera evening full of film quality to create a grand drama concept in the Yangtze River Delta.
A wonderful collection of audio-visual hot spots, making the festival atmosphere "intense"
The channels and frequencies of Shanghai Radio and Television have also carefully planned special layouts for the Spring Festival of the Year of the Dragon, and will provide various exciting programs such as culture and sports, variety shows, finance, and people's livelihood services.
Oriental TV channel will feature five large-scale Shanghai-style variety shows: "Extreme Challenge Treasure Tour·Hemei Village Season" (Issue 7) will be broadcast on the fourth day of the Lunar New Year on February 13. The members of the Treasure Tour will search for Jinze Town, Qingpu District. Happy partners, start a beautiful life of symbiosis between urban and rural areas; "Open Mic Tonight Season 2" (Issue 6) will be broadcast on the sixth day of the Lunar New Year on February 15th. Four guests who are familiar to the audience and have attended the Spring Festival Gala are specially invited Cai Ming, Pan Changjiang, Sun Yuehe and Liu Wei shared their stories about themselves and the Spring Festival Gala with the audience, bringing laughter to everyone;
will be broadcast on the seventh day of the Lunar New Year on February 16. "Come on!" "Small Shop 2" (Issue 1), introduces a foreign company executive who once made millions a year, and is now a small shop owner who runs his own noodle shop, cheering for every entrepreneur who has the courage to choose his "other side of life" ; "Mamma Mia 9" (Issue 3) will be broadcast on the eighth day of the Lunar New Year on February 17. It will not only show the positive attitude towards life of ordinary women, but also focus on creating a happy and warm atmosphere during the Spring Festival; it will be broadcast on the ninth day of the Lunar New Year on February 18 "Extreme Challenge Treasure Tour·Hebei Village Season" (Issue 8).
First Financial Channel launches a series of programs on New Year's Eve and New Year's Day, including the specially planned "New Year's Drama", "Embracing the Year of the Dragon" and "Financial Style in Blooming Flowers", and focuses on presenting "Year-End Talk" and high-quality financial documentaries. There are also multiple high-quality financial and economic programs, interactive on both large and small screens, accumulating a strong flavor of the financial year.
Documentary Humanities Channel will air selected daytime slots during the Spring Festival such as " All the Way Forward ", "Why China", "Wuyi Mountain Our National Park", "More Than Archeology·Me and Sanxingdui", "Love in Taihu Lake", "Fireworks Picking Up the Smell", etc. A batch of excellent documentaries. During prime time, "Ten Years of Chasing Dreams", "More Than Firewood, Rice, Oil and Salt", "Happy China", "Passing Through the World", "Sweet China", "Pulse of the Earth" Season 3, etc. will be broadcast.
The five-star sports channel "Playing Chess" went out of Shanghai for the first time. Eight private experts gathered at the Macau Galaxy Arena to compete in three games from New Year's Eve to the second day of the lunar month (February 9th to February 11th) to compete for the first championship in the Year of the Dragon; On February 11, local time, the 58th Super Bowl will be staged in Las Vegas. Five-Star Sports will broadcast this sports event live from 7:20 to 11:00 in the morning on the third day of the Lunar New Year on February 12.
Colorful Drama Channel "Marine Grand Theater" has a lot of good shows during the Spring Festival. From the first to the eighth day of the Lunar New Year, the "TV Book Garden" column broadcasts the Pingtan "Double Pearl Phoenix" at 18:00 every night; it will be broadcast continuously at 19:00 every night He has appeared in Peking Opera "Dragon and Phoenix Present", Shanghai Opera "Excellent Performances of the Style by Masters of Shanghai Opera Wang Pansheng and Yang Feifei", "Able to Sing and Act Full Stage - Famous Shanghai Opera Performing Artist Han Yumin's Style Special", Yue Opera "Shanghai Yue Theater New Year's Special Performance", comedy "Seven" "Twelve Tenants", as well as "The Sound of Dragons and Phoenixes Dancing in Spring - Shanghai Opera Classic Symphony Concert", Kun Opera "Kun Opera Performing Artists Fifty Years of Spring and Autumn", Huai Opera "Pudong People" and other famous pieces.
Each broadcast frequency will also be transformed into a Spring Festival layout. From New Year's Eve to the eighth day of the Lunar New Year, Shanghai Traffic Broadcasting will simultaneously launch a special live broadcast of "Travel in the New Year·Listen to Us" on its radio and video terminals, connecting reporters from all over the Yangtze River Delta to update the latest road conditions on popular road sections in real time; from New Year's Eve to the second day of the Lunar New Year, Dynamic 101 launched a special New Year live broadcast of "Happiness Comes to Me from the Dragon". It recommended multi-dimensional New Year activities and internet celebrity check-in spots in Shanghai and surrounding areas to experience the Shanghai-style Spring Festival atmosphere; from the first to the second day of the Lunar New Year, love radio 103.7 launched "Love Leap" "Longmen Welcomes the New Year" special live broadcast, introducing annual cultural activities in various districts of the city; from the first to the eighth day of the first lunar month, the classic 947 video account launched the "China Hall Group 2024 New Year Concert Series" special live broadcast and the "Happy Family Fun" special series On New Year's Eve, Shanghai Opera Radio's "Talk" program will launch a live video special program "My Chinese Year" on the radio, B station account and video account, inviting famous opera actors from all over the country to share wonderful performances and hometown customs.
The film and television animations are exciting and will brighten up the screen during the long holiday.
During the Spring Festival holiday, exciting film and television dramas are indispensable. Our Oriental TV Channel, News Comprehensive Channel and Oriental Film and Television Channel's major theaters carefully arrange and broadcast many excellent film and television dramas with rich themes, and multiple episodes are broadcast continuously to entertain the whole family.
Oriental TV channel launched the urban idol drama "In the Blizzard Time" during the prime time during the Spring Festival evening. Starring Wu Lei and Zhao Jinmai, the drama tells the story of the sweet love between retired genius snooker player Lin Yiyang and nine-ball girl Yin Guo. Four episodes of "Flowers" will be broadcast in the afternoon period, and the 86 version of "Journey to the West" will be broadcast in the morning period during the day.
The Golden Theater of the News Comprehensive Channel will broadcast the TV series "Heirloom" and "Tiger and Courage" that combine national emotions, family fights and other themes. The non-prime theater broadcasts "The War of Two Women" and "The Perfect Partner", two emotional dramas focusing on the fate of women, showing their ordinary and magnificent life epics.
Oriental Video Channel will broadcast the Lunar New Year light comedy "Holiday Warm Ocean" every night from the first day to the eighth day of the Lunar New Year in the Golden Theater. The Golden Theater has specially arranged to broadcast Lunar New Year movies such as "Big Four" and "See You or Be Parted", allowing the audience to watch Be happy and have a good year.
Haha Xuan Dong TV Channel will broadcast the self-made cartoon series "Star Monitor" in the form of a large-scale broadcast during the Spring Festival.Among them, the second season of "Star Monitor" will premiere during the Spring Festival, with 8 episodes rolling every day. The first season of "Star Monitor" also specially arranged multiple three-hour broadcasts to accompany the children to celebrate the New Year happily. In addition, self-made cartoons such as "The Foolish Old Man Moves the Mountains" and "Nuwa Mending the Sky" will also be launched on Haha TV during the Spring Festival.
"Taste of the New Year" news goes deep into the front lines to make the city "bright"
During the Spring Festival of the Year of the Dragon, Shanghai Radio and Television will rely on special columns such as "New Year Goes to the Grassroots" to panoramicly connect the city's characteristic New Year scenes and warm them with eloquent stories A high-spirited Spring Festival story. Dragon TV Channel, News Comprehensive Channel, and Kankan News knews launched six sets of integrated media reports with the theme of "Going to the Grassroots in the New Year", including "Economic "New Species"", "Meet @Shanghai", "News in Big Cities Beyond the Small Screen" and "This One year, "My Circle of Friends", "The Old Taste of New Year's Eve Vegetables at Sea" and a promotional video "This is Shanghai·Create a Miracle Again". The all-weather news matrix and new media platforms of Archimedes and Chatterbox, led by Shanghai News Broadcasting, Voice of the Yangtze River Delta, and Shanghai Traffic Broadcasting, will launch "Grassroots in the New Year: When the Spring Festival Transport is In Progress" and "My Spring Festival Transport Conspicuous Bag" respectively during the Spring Festival. There are 5 themed series of reports including "Blooming Flowers and Vibrant New Year", "Foreigners Celebrating the New Year Together" and "Looking for the Dragon in the Year of the Dragon". At the same time, from New Year's Eve to the eighth day of the Lunar New Year from 9:00-12:00, Shanghai News Broadcasting, Yangtze River Delta Voice of China will jointly launch a three-hour audio live broadcast "Flowers on the Sea and Dragons Glory in the Chinese New Year", with simultaneous video live broadcasts of Archimedes and Chatterbox Matrix from 9:00 to 11:00, panoramically showing the new progress and new results of Shanghai's high-quality development.
Carefully plan international communication programs to make cultural confidence "strong"
During the Spring Festival of the Year of the Dragon, Shanghai Media and Broadcasting International Communication Center will rely on the "shanghaieye magic capital eye" international communication matrix to broadcast on Dragon TV Channel, News Comprehensive Channel, Kankan News knews We have launched 6 sets of key New Year plans on multiple platforms, as well as overseas platforms, to creatively show the unique charm of the Chinese New Year to overseas audiences. The key New Year planning of the
6 group includes: taking the lead in cooperating with 16 district integrated media centers to jointly create a series of special programs "Blooming Flowers and Splendid Seas to Welcome the Spring". In addition to being broadcast on TV and new media platforms, it will also produce a series of short videos in Chinese and English, Chinese English posters and other supporting products, and films are provided to overseas media; the 5-episode Spring Festival folklore series "Youth Storm·Chinese Romance" takes young people as the main narrative subject and highlights that the traditional culture that has been passed down for thousands of years is demonstrating the tension of "Chinese style" and passion; shanghaieye has launched three series of planning overseas, among which the "Overseas Year of the Dragon New Year Reception" series of reports will focus on New Year receptions in the United States, France, Germany, Denmark, Japan and other places to see how foreigners celebrate the Chinese Festival; " "Whychina China You Can't Understand" Season 2 series will premiere with 3 episodes during the Spring Festival, telling vivid stories about Chinese red flag cars, Chinese costumes and Chinese traditional food "baozi"; "My China Festival" follows the filming Foreigners' experience in Shanghai; the New Year promotional video "New Year's Dragon Scroll" shows the lively, peaceful and reunited city scene in the Year of the Dragon. The self-made programs of ics Shanghai Foreign Language Channel, such as "New Horizons between China and Japan" and "Overseas Passage", will also launch New Year specials, highlighting the characteristics of "New Year's flavor", "reunion" and "warmth".
The joy of integrated screen interaction is doubled, covering the user group more "broadly"
BesTV has carefully arranged "The Three Brigades", "Captain Marvel 2", "Enchanted 2", "If You Are the One 3" and "Country Love" for Shanghai iptv and Oriental Cable users 16" and many other popular film and television dramas; Dragon TV Spring Festival Gala, "Happy City" series and multiple satellite TV Spring Festival Galas are also updated one after another, and can be watched in one stop; "Peppa Pig Miniseries (Bilingual)", the hilarious animation "Ha "The Little Lang Family (Part 2)", SpongeBob SquarePants' new spin-off series "Pat Star Show", "The SpongeBob SquarePants Years at Camp Coral" and many other high-quality children's IPs were first released on the Internet. At the same time, a "Revisiting Classics" themed area was launched, with nearly 70 This is a classic film and television drama that is suitable for all ages and will never tire of it, meeting the various viewing needs of the whole family. During the Spring Festival, iptv and OTT will launch a free special area of "Wonderful New Audiovisuals to Accompany You to Celebrate the New Year" to accompany you to celebrate the New Year happily and peacefully.
Each digital paid channel of SMG Interactive has launched a series of special layouts and special programs for the Spring Festival based on their respective channel positioning. For example, during the Spring Festival, Leyou Channel carefully arranged many large-scale cultural, tourism and food programs such as "The Treasure of Shanghai", "Historical Lives", "Discovering Famous Chefs and Dishes of New Shanghai", "New Experience of Intangible Cultural Heritage"; Golden Academy Channel "Golden Open Class" will be upgraded and revised, launching two sections: health class and story class; the Rule of Law Channel will broadcast "Lawyers" from February 9 to 17, and will also focus on continuous broadcasting of the channel's latest rule of law documentary "Before and After Court" "Season 2; 4k ultra-high-definition laughter theater channel plans "Taste of the Dragon Year" theme arrangement, "Let's Bake Together", "Tales from Heaven", "Chinatown Detective", "Suzhou Symphony Orchestra New Year Concert" and "Seventy-Two Tenants" " and other screen masterpieces full of New Year's flavor, sending New Year blessings to the audience and friends in the Year of the Dragon.
The specific program schedule is subject to the broadcast on that day.
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Picture: smg Photo editor: Wang Yan Editor: Li Ting
