Small investment gains big box office, dark horse director Ning Hao's magic weapon for success

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What is

dark horse movie, how can dark horse movie be said to be successful? The concept of the dark horse refers to that kind of small, humble character who successfully counterattacks and ultimately succeeds. Dark horse movies also refer to movies that were not favored beforehand, and finally won the box office leader or even the box office champion. What is the magic weapon for the success of

dark horse movies?

says one thousand things and ten thousand, but content is king and quality wins. One of the most important foundations for the success of dark horse movies is the quality of the movies.

Small investment gains big box office, dark horse director Ning Hao's magic weapon for success - Lujuba

The absence of big directors and big stars in movies does not mean that the quality is low. Some new directors in the film industry are successful in making a film. Many newcomers entering the film circle want to become such a dark horse director. There is a prerequisite for becoming a dark horse director. Although he has no successful precedent before, he has been in the movie circle for several years, even more than ten years. Now, they have accumulated a lot of experience, so it is not easy for them to get a chance to be a director. He will cherish this opportunity even more. He can't wait to move all his good things into this movie, which is also a great effort. , It can be said to work hard to shoot.

Small investment gains big box office, dark horse director Ning Hao's magic weapon for success - Lujuba

In the past, a film called "Crazy Stone" was a big success. Director Ning Hao was unknown at that time. At the Hong Kong International Film Festival, he met Bole Andy Lau. At that time, Andy Lau had a newcomer support plan. He and Ning Hao After the communication, I felt that Ning Hao was very talented, and then I helped Ning Hao to have today's great director Ning Hao. "Crazy Stone" has a total investment of more than 3 million yuan, and finally won a box office of more than 20 million yuan. "33 Days of Broken Relationship" invested 8 million yuan and won a box office of 350 million yuan. It is also a typical dark horse movie. The director Teng Huatao also worked hard to shoot. He put all his years of accumulated experience to use. If you want a dark horse movie to succeed, you must pass the quality of the movie. In addition to the quality, it must also conform to the public's aesthetics.

Small investment gains big box office, dark horse director Ning Hao's magic weapon for success - Lujuba

From the top ten movies at the box office each year, it can be seen that half of them are comedy elements. Such movies are easy to succeed. Because many people go to the cinema to watch movies, in order to find relaxation and leisure, the main function of movies is to entertain, so comedies are particularly important in movies. Comedy films are the mainstream of the public's aesthetics, and comedy films are mostly less invested. Dark horse movies generally do not attract much investment, but general investment in a comedy film is still sufficient, so dark horse movies are often comedies. In addition to the quality of the dark horse movie and the closeness to comedy, there is another point that is particularly important. You must have a little feeling in it. This feeling of

is not a big feeling, but a simple feeling that the public can understand at a glance and can quickly resonate. For example, the feelings in "Charlotte Troubles" is that people always regret when they are young. When they become adults, they have the ability to make up for the regrets of youth. This is almost everyone's underlying feelings.

needs a bit of luck in addition to quality, comedy bias, and feelings that can resonate with the public.

Luck is unpredictable. Sometimes a movie is good, but the release schedule and theater schedule can also restrict the success of the movie. During the Lunar New Year festival, "Juvenile School Fantasy Drifting" was released. There were many violent and bloody scenes in the film, which affected the box office. On the contrary, the release of "Thai Trick", the audience was enthusiastic. It came out, and it turned out to be a big box office harvest.

Any new director is eager to be a dark horse director, but he should do good things first, don’t ask about the future, and check the quality of it, to have a greater chance of success, because dark horse movies are unattainable, and they belong to people and success. In the sky.

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