Nine movies have been scheduled for the Spring Festival, and the agency predicts that the overall box office for the Spring Festival will exceed 6 billion yuan.
According to the release calendars of Maoyan Professional Edition and Beacon Professional Edition, 9 movies have been scheduled for the Spring Festival (February 10th to February 17th, the first to the eighth day of the first lunar month), namely " Flying Life 2" and "Xiong". Haunted·Reverse Time and Space" " Hot and Spicy " " Article 20 " "Mr. Red Carpet" " Let's Shake the Sun Together " "Bajie: Canopy Lower Boundary" "Breaking War" "Huang Pi: Heaven "The Cat Who Descends the God of Wealth", 8 of which will be released on New Year's Day.
Data from Maoyan Professional Edition shows that as of 12:00 on February 4, the average ticket price for the 2024 Spring Festival is 49.7 yuan, a decrease of 4.97% from last year. Data from the Beacon Professional Edition shows that as of February 3, the total pre-sale box office of new Spring Festival films in 2024 has exceeded 200 million, and "Flying Life 2", "Hot and Spicy" and "Article 20" are temporarily ranked at the top of the pre-sale box office of new Spring Festival films. Three, and the pre-sale box office exceeded 50 million yuan.
The themes of the Spring Festival stalls cover love, comedy, animation, etc., with comedy as the main theme. From 2014 to 2023, the Spring Festival period has gone through 10 years, with more than 70 movies released and a total box office of more than 42 billion yuan. 2024 is the longest Spring Festival period in history, and the main box office production days are 2 days longer than in previous years.
Specifically, "Flying Life 2" is Han Han's fifth film as director. The film's predecessor "Flying Life" was released during the 2019 Spring Festival, with a cumulative box office of 1.728 billion, ranking third on the 2019 Spring Festival box office list. , ranking first in the total number of Chinese New Year action films in mainland film history with 109,000 screenings.
The producers of "Flying Life 2" include Shanghai Tingdong Film Co., Ltd., Shanghai Taopiaopiao Film and Television Culture Co., Ltd., Beijing Bona Film Co., Ltd., China Film Co., Ltd. (600977), etc. Shanghai Tingdong Film Co., Ltd. was established in 2015. Han Han is the legal representative. The company’s shareholders include Zhejiang Dongyang Alibaba Film Co., Ltd., Bona Film Group Co., Ltd. (001330), etc.
"Hot and Spicy" has been on Weibo hot searches many times. This is Jia Ling's new big screen work after the self-directed and starring movie "Hello, Li Huanying". Jia Ling said that the film lost 100% weight. catty. The producers of "Hot and Spicy" include Xinli Media Co., Ltd., China Film Co., Ltd., Alibaba Pictures (Beijing) Co., Ltd., etc.
"Article 20" directed by Zhang Yimou is a comedy movie that is more in line with the family atmosphere of the Spring Festival. The film uses realistic themes and the perspective of a small person as an incision to show the story behind the "justifiable defense" provision in Article 20 of the Criminal Law. Justice and humanity. The film is produced by 13 companies, including Beijing Guangguang Pictures Co., Ltd., Shanghai Ruyi Film and Television Production Co., Ltd., China Film Co., Ltd., etc.
Taken together, there are many listed companies behind the Spring Festival movies. Taking the Chinese film with the largest number of investors as an example, the company has participated in as many as 5 films, namely "Hot" and "The 20th". Articles", "Bear Infested: Reverse Time and Space", "Flying Life 2", "Let's Shake the Sun Together".
China Merchants Securities said that the Spring Festival is one of the core schedules of the year. From 2013 to 2023, the top two films in the Spring Festival box office accounted for 60% to 80% of the box office in the period. It can be seen that the top of the Spring Festival period The aggregation effect is becoming more and more obvious, and the share of the back row is severely compressed.
Western Securities pointed out in a research report that the total box office for the 2024 New Year's Day period (December 30, 2023 - January 1, 2024) is 1.533 billion yuan (including service fees), with a total number of visitors of 36.608 million, and a total of 1.417 million games. , both hit a new high in Chinese film history for the New Year's Day schedule. The good start in the New Year's Day schedule laid a strong foundation for the continued recovery of the film market in 2024. Pay attention to the progress of the 2024 Spring Festival schedule.
Everbright Securities remains neutrally optimistic about the box office for the period in its research report, predicting that the box office for the Spring Festival period in 2024 is expected to exceed 6 billion yuan.
The Paper reporter compiled the box office data of the Spring Festival stalls (New Year's Eve to the sixth day of the first lunar month) in the past five years. The 2020 Spring Festival stalls were canceled due to the new crown epidemic. The box office data from 2021 to 2023 were 7.822 billion yuan, 6.035 billion yuan, and 6.758 billion yuan respectively. billion, and the box office data in 2019 was 5.905 billion yuan.
From the overall situation of the film and television industry, in 2023, the overall recovery trend of the domestic film market is obvious, and all major schedules show strong market performance. The summer box office exceeded 20 billion yuan for the first time, becoming the first summer box office in Chinese film history. , the New Year’s Eve box office set a new historical record. Data show that the total national movie box office in 2023 is 54.915 billion yuan (including service fees), an increase of 83.5% year-on-year in 2022, an increase of 16.76% year-on-year in 2021, and a total of 1.299 billion moviegoers, an increase of 82.56% year-on-year in 2022, and a year-on-year increase of 16.76% in 2021. An increase of 11.31%; the average ticket price is 42.27 yuan, an increase of 0.45% year-on-year in 2022, and an increase of 4.91% year-on-year in 2021.
