The Spring Festival season is about to start, and nine films are gearing up, all trying to take the lead in the box office during the Spring Festival.
lacks the support of "big investment" and "big production" movies, and has been exaggeratedly dubbed as the "weakest Spring Festival film" . Even so, all the necessary preliminary preparations, publicity and roadshows and other processes must be completed.
So in the past few days, the creative staff of several movies have been running around, and the marketing teams have also been working hard. They have posted all kinds of hot-search gossip short videos, including Andy Lau, Ning Hao (Mr. Red Carpet) and Zhang Yimou. (Article 20) I also walked into Dong Yuhui’s live broadcast room.
Dong Yuhui has also just left the disputes and controversies to pursue a solo career. The once unknown English training teacher quickly became famous due to the trend of live broadcasting with goods, and is now a hot top anchor.
Andy Lau, who is an actor, and Zhang Yimou, who is a director, are already famous and accomplished "national treasures" in their respective fields, but they have to work together with a newly popular anchor to support each other with their popularity, share traffic dividends, and let People have to lament "It's not that I don't understand, the world is changing fast" .
However, the performance of several people in the live broadcast room was uneven, with mixed reviews. Is it the old stars who cannot keep up with the trend, or the new anchors who cannot control the scene?
This is worth discussing in detail.
01. Andy Lau is reserved and Zhang Yimou is in hot communication
In the "Walking with Hui" live broadcast room that has just been launched, Andy Lau Ning Hao and Zhang Yimou Yu Minhong played two shows just one day apart, one cold and one hot, forming a strong contrast.
In the scene between Andy Lau and Ning Hao, the overall atmosphere seemed awkward and stiff. Andy Lau originally didn't speak much, but he had received professional training in the entertainment industry from the TVB Actor Class. "Be careful in your words and actions" has long been a habit engraved in his bones.
Moreover, now that he is old and has sufficient qualifications and status, he no longer needs to make jokes on stage to please the audience.
Therefore, many of the conversations Dong Yuhui started received no response and fell to the ground in the blink of an eye. The two people next to
were both top players, but Ning Hao remained silent very wisely. He is also the director behind the scenes, so there is no need to volunteer to become the protagonist on such an occasion.
As a result, the three of them were restrained, couldn't make jokes, and the chicken soup lyricism couldn't ignite the atmosphere.
Seeing that the situation was not going well, Andy Lau squeezed out a few gossips, saying that 's "illegitimate fan" had been hiding under the bed on the set for a whole day , and gently responded to 's "Why did he get married in secret?"
Throwing the talk to Ning Hao, the director started the boast mode, saying that his mother liked Dong Yuhui very much, regarded Xiao Dong as "someone else's child", and asked Ning Hao to learn from Dong Yuhui every day.
This flattering joke is not embarrassing. After all, you are also a well-known and talented director. Is it necessary to lower your profile and praise the young anchor Dong like this?
But this can’t be blamed on Director Liu Tianwang and Ning. After all, they are not variety stars. Liu Tianwang is already a veteran cadre. He rarely practices how to heat up the atmosphere and how to pick up and throw away jokes. They should have a variety show star such as Jia Ling Shen Teng or Taiwanese Xiao Zhong Shen Yulin this time. , the atmosphere definitely became lively immediately.
The atmosphere between Zhang Yimou and Yu Minhong was much better. As a director, Zhang Yimou does not need to worry about his image. He can talk freely and tell a few interesting anecdotes, which is enough for everyone to laugh and write.
With Yu Minhong helping out, the two old men came and went, and Dong Yuhui was naturally much more relaxed.
And the most important thing is that both Lao Mouzi and Yu Minhong can face Xiaodong with a more relaxed and peaceful attitude. This young man is talented, yes, but he is far from being successful, and he is still far behind the achievements and status of the guests in front of him. He does not need to be like Ning Hao, making it awkward for both of them, and for the audience to see clearly. Frown.
Of course, no matter how the guests behave, the host of the live broadcast room, Dong Yuhui, should still be responsible for the atmosphere and look of the scene.
02. Dong Yuhui’s advantages and disadvantages
Dong Yuhui’s trump card for quickly becoming famous lies in the “literary composition” he casually throws out.
From the perspective of eloquence, Dong Yuhui’s casual expression is considered outstanding among teachers. Although the rebellious editor had exposed the truth about some ghostwriting before, Dong Yuhui was undoubtedly expressing himself sincerely at the beginning.
From the text itself, Dong Yuhui's "casual essays" are mixed with white text, which can be regarded as the low-level version of 's "chicken soup philosophy" and "prose poetry" . If printed, it would definitely not be of first-class quality.
But placed in a live broadcast platform, a place that started and established itself as "vulgar", "outstanding" and "plain", Dong Yuhui's chicken soup expression suddenly seemed like a stream of clear water pouring out of the sludge, instantly making people feel relaxed and happy, and their eyes lit up. .
The so-called "the times create heroes" refers to Dong Yuhui, who has suddenly emerged as a short video player.
His advantages are obvious, but flaws and shortcomings naturally follow him.
Judging from the ticket sales for this live broadcast, as the host, Dong Yuhui’s biggest shortcomings are his lack of communication skills and his inability to control the scene.
Dong Yuhui can directly compete with Wang Wenhua, a writer in Taiwan who has been a host, and Tsai Kang-yong in a certain aspect.
Wang Wenhua has written best-selling books such as "Protein Girl" and "The Boy Who Eats Glass". At that time, he co-hosted the "Peach Colored Protein" interview show with Tao Jingying.
Later, Tao Jingying complained about Wang Wenhua’s interviews many times, always liking to be lyrical and value-oriented.
Facing old artists like Zhu Geliang and He Yihang who grew up from grassroots shows, Wang Wenhua also asked the guests about the most unforgettable things in life, what made them unforgettable, which made the scene extremely embarrassing.
When Tsai Kang-yong hosted "Taipei Dark Circles" and "Truth Index", he occasionally showed such sensational and chicken soup behavior. But Kang Yong grew up quickly, especially when he cooperated with the lively and agile Xiao S, he became even more powerful.
Dong Yuhui suffers from this kind of "literary disease". Of course, hosts can be lyrical, but they must be "appropriate". He Jiong is a good example.
Most of the time, the host must try his best to warm up the atmosphere and let the guests relax and enter a state of free expression. Unlike when facing Andy Lau and Ning Hao, once the atmosphere became awkward and reserved, Dong Yuhui also lost his sense of proportion and didn't know how to save the situation.
An excellent textbook worthy of his study is "The Coming of Kangxi". Faced with the restraint of the king and queen, or the confusion of some amateur guests, Cai Kangyong and Xiao S can completely play by themselves. The whole episode is full of exaggeration and banter. Pause, the guests’ scandals and scandals can just be used as an introduction. Xiao S actively attacks, while Cai Kangyong calmly controls the scene. He talks more when the guests are enthusiastic and just stands aside when they are not. This is how a good host should behave.
It is a pity that film and television variety shows in Taiwan have sadly faded away. Now it is the turn of television to decline and live broadcast to rise. The tide is turning, technology is advancing, and no one knows for whom the death knell of the industry is tolling.
03. Platform replacement and the end of the era
Variety show king Wu Zongxian has long said: (entertainment stars) are not the most popular, only the most popular.
The variety shows that accompany us through our youth are Taiwanese variety shows: "Kangxi", "I Guess", "Happy Sunday", three kings and one queen (Zhang Fei, Wu Zongxian and Zhang Xiaoyan), Kangxi, Xianxian family and the big stuffy pot group portrait, as well as Shen Yulin , Zhao Ge, Xiao Tiantian, Guoguang Gang announced a large number of artists. After
fell into disrepair, it is now a booming period for mainland variety shows, with big investment, big production, top-notch stage design and sound effects, all from the two sides of the Taiwan Strait and three places are gathered on platforms such as Mango.
The announcement fees for the “1350” promotion period in Taiwan were now transferred to the short video live broadcast room.
and Hui Peer Live Broadcast Room just take on this stage role of publicity and promotion.Not long ago, they achieved a brilliant record of nearly 20 million in sales of "People's Literature".
"Mr. Red Carpet" and "Article 20" are actively participating in the Spring Festival show, and naturally they also attach great importance to the traffic and popularity of "Walking with Hui". Hundreds of thousands of tickets were sold out at the opening (I won’t delve into whether they are true or false), which proves its high popularity.
However, judging from Dong Yuhui's performance, there is still a big gap between the live broadcast room and the officially produced variety show.
For example, although Brother Yang’s live broadcast room is more popular, if Andy Lau and Zhang Yimou join, even if they sell hundreds of thousands more tickets, they will not be able to make up for the loss of their image, temperament and tone.
In addition, Wu Zongxian also started live broadcasting on the platform, bringing goods or performing performances, but there is still the problem of acclimatization.
I have pessimistic expectations about the popularity of live broadcasts. It is predicted that the popularity of short videos and live broadcasts will not last long. Compared with TV variety shows, live broadcasts are close to online articles compared to published literature.
may end with the integration of content and carrier, but for the popular anchors at the moment, such as Dong Yuhui, Xiao Yang, etc., they should absorb and learn more professional skills from their predecessors, and strive to break out of the live broadcast circle and from the Internet It is an excellent skill that can adapt to breaking out of the red circle, entering into hot and humid situations, switch freely online and offline, and can naturally cope with awkward situations.
If your business capabilities do not improve, you will inevitably be eliminated by the industry and the times. For example, have most of the Internet articles that went viral in the early years and the once-popular top celebrities disappeared now?
Xiaodong, as smart as you are, you should have already thought of a way out, right?
