China Youth Daily Client, Beijing, February 4th (China Youth Daily·China Youth Daily reporter Shen Jiequn) Today, the "Beijing University" hosted by the Beijing Municipal Radio and Television Bureau and jointly participated by Beijing municipal radio and television institutions and key online audio-visual platforms The audio-visual New Year·Audio-visual Spring is here" activity was launched in Beijing.
event site. Photo courtesy of the organizer
Wang Jiequn, Secretary of the Party Leadership Group and Director of the Beijing Municipal Radio and Television Bureau, pointed out in his speech that the Spring Festival is the most important traditional festival of the Chinese nation and an important carrier of the inheritance and display of Chinese culture. It is also a time when literary and artistic works bloom like spring flowers. . In recent years, Capital Radio and Television and online audio-visuals have continuously enriched the supply of high-quality content during the festival, explored unique styles in innovative literary and artistic expression, promoted cultural consumption, and demonstrated the integration of skills, bringing audiences a hundred flowers blooming, each enjoying its own beauty, and enlightenment. An audio-visual feast for the mind and heart.
Wang Jiequn put forward three hopes for the next step of the "Beijing Audiovisual New Year·Audiovisual Spring is Coming" event. The first is to dig deep into Beijing’s audio-visual resources, innovate and create “New Year customs” to liven up the festive atmosphere, encourage the 16+1 District Integrated Media Center to promote the unique resources of each district, and creatively produce electronic greeting cards and digital New Year greeting collections with Beijing characteristics. Carry out activities such as cloud temple fairs, live broadcast performances, topic interactions, online concerts, and home fitness; secondly, actively launch measures to benefit the people and build a "Beijing Audiovisual+" that integrates cultural products and services, cultural space services, and cultural equipment services. Public cultural service system; the third is to do a good job in content arrangement, carefully create and broadcast Spring Festival gala programs, strengthen diversified programming and the supply of "Beijing-produced" works during the festival, and carefully select and promote the spirit of the times, spread mainstream values, and reflect High-quality programs for a better life, increase the proportion of broadcasts of TV series, documentaries, cartoons, cultural programs, science and education programs, children's programs, sports programs, public service advertisements and other types of works. At the launch ceremony of
, Zhang Su, a member of the Party Leadership Group, Deputy Director, and First-level Inspector of the Beijing Municipal Radio, Film and Television Bureau, released the top ten themed activities of "Beijing Audiovisual Audiovisual Spring is Coming" in 2024. Beijing Radio and Television, iQiyi, Youku, Representatives from Douyin and Kuaishou respectively introduced their respective New Year theme activities and key works to be launched during the Spring Festival.
event site. Photo provided by the organizer
This year, the Beijing Municipal Radio and Television Bureau continues to deepen the "Beijing Audiovisual" brand, connects online and offline, launches a series of activities with the theme of "Beijing Audiovisual New Year·Audiovisual Spring is Coming", and organizes key municipal online audiovisual The platform has created an online "Spring Festival Special Zone", which will broadcast dramas, movies, micro-shorts, cartoons, variety shows, art evenings, and documentaries from February 4 (the beginning of spring) to February 17 (the eighth day of the Lunar New Year). , short videos, audio programs, and imported overseas film and television dramas, a total of 1,000 audio-visual works with 30,000 episodes, the platform was organized to carry out activities such as limited-time free viewing, membership recharge to enjoy discounts, and more than 50 colorful New Year-themed online activities .
Source: China Youth Daily client
