"Brother Zizhan, do you know that 'a bamboo stick can beat a horse easily with mango shoes, who is afraid of it?' What's the next sentence?" an audience member asked Su Dongpo, the digital man in front of him. "Su Dongpo" blurted out: "I can live my whole life in the rain."
html On February 2, "Hello, Su Dongpo - Immersive Song Yun Art Exhibition" opened at the Eastern Suburb Memory of Chengdu Media Group, and the audience lined up to meet the digital man Su Dongpo. Some interacted with "Su Dongpo" by reciting poems, and some co-produced videos with "Su Dongpo". Su Dongpo, a historical and cultural celebrity, has become alive with the blessing of digital technology.
Step into the exhibition gallery
Feel Dongpo's state of mind
Su Dongpo, a native of Meishan, Sichuan, is the representative of the highest achievements in literature in the Song Dynasty. He has achieved extremely high achievements in poetry, lyrics, writing, calligraphy, painting, etc. "Life is like a journey against the odds, and I am also a traveler." Dongpo layman, whistling and walking slowly on the earth, has become a spiritual totem in the minds of Chinese literati for thousands of years. His life was full of ups and downs and experienced ups and downs, but he cooked words to cure his hunger, wrote poems to quench his thirst, and lived a free and elegant, open-minded and cheerful life. Reading Su Dongpo's life is like a glass of wine that gets more fragrant with age, passing through the boundaries of time and space, exuding an intoxicating fragrance all the time.
"Hello, Su Dongpo - Immersive Song Yun Art Exhibition" has created seven major sections, including "Meeting Dongpo", "Jade Ru Yu Cheng", "Along the River During the Qingming Festival" and "Mo Lin Ci Hai", in order of time. The life trajectory of Su Dongpo is sorted out from the aspects of family traditions, ups and downs of officialdom, literary achievements, etc., and metaverse technologies such as digital human Su Dongpo holographic projection and digital human Su Dongpo interactive device are used to allow Su Dongpo to come from the depths of history. .
entered the "Along the River During the Qingming Festival" section. The famous Song Dynasty painting "Along the River During the Qingming Festival" slowly unfolded in front of the reporter's eyes. As the audience moved, lively cries, human voices and other scene sounds were also played. Zhao Guodong, the person in charge of the exhibition, told reporters: "The content on display is not randomly intercepted. It is the 'Night Visit to Xiangguo Temple' part of "Along the River During the Qingming Festival", which is closely related to Su Dongpo." Zhao Guodong said that in his youth, Su Shi visited Xiangguo Temple at night. Standing on the bridge, he was so excited that he sighed, "No one knows the independent city bridge, and thousands of people are hiding in the sea." The audience can immerse themselves in Dongpo's mood at that time.
Talking about poetry and poetry
The "omniscient" Dongpo
In the exhibition, a holographic projection screen is used in the center to display the digital image of Su Dongpo. "The audience can ask him any questions." Zhao Guodong said with a smile: "He is omniscient, and you can even discuss quantum physics with him." At the other end of the exhibition hall, there is an exhibition called "Be a With the interactive installation "Idle Man", the audience can walk into the recording room and appear on the same screen with Su Dongpo through various metaverse technologies such as motion capture and virtual reality fusion to shoot a video together.
"In this metaverse world, the audience can talk about poems and songs with Su Dongpo, and invite 'Su Dongpo' to taste them after writing calligraphy." Zhao Guodong said that with the blessing of metaverse technology, Su Dongpo "alive", He is no longer just a sage buried in history and textbooks, but a living friend who can communicate face to face.
Writer Jiang Lan has been committed to studying Su Shi and Dongpo culture. In his opinion, the digital man Su Dongpo restored, repaired and enriched Su Dongpo's life trajectory. "Historically, the images of Dongpo are often very single, but the digital man Su Dongpo can show his various postures and states, which can give everyone a deeper understanding of Dongpo. This is a very interesting thing."
Research and activation of historical and cultural celebrities
"Digital Man Dongpo is a good example"
How can we better explore the contemporary value of historical and cultural celebrities? Jiang Lan believes that to revitalize historical celebrities, we must first follow the true nature of history. "The Digital Man Su Dongpo provides a good example for the research and revitalization of historical celebrities.Zhao Guodong also deeply agreed with this. He pointed at the digital man Su Dongpo at the exhibition and told reporters: "Look, even what his beard looks like is supported by papers." "It is understood that the creative team of Digital Man Su Dongpo based on the big data of more than 7 billion words of ancient books, captured texts involving Su Dongpo's appearance and image, and then conducted image searches on hundreds of paintings involving Su Dongpo from the Song Dynasty to the Qing Dynasty. Grasp the appearance and image of "authentic ancient books".
"Revitalizing historical and cultural celebrities focuses on the creation of new IPs and the creation of new scenes. " Zhao Guodong said, "New IP refers to the integration of digital technology and traditional cultural IP to form a new IP image. For example, the digital man Su Dongpo is a new IP of excellent traditional culture. The new scene refers to using modern technology and contemporary art to show the stories and charm of historical and cultural celebrities. " Zhao Guodong believes that opening up new channels, creating new brands, and forming new assets are also important ways to activate historical and cultural celebrities. "Activating historical and cultural celebrities and exploring their contemporary value can not only organize and study excellent traditional culture, but also further promote the Chinese culture. Creative transformation and innovative development of excellent traditional culture strengthen cultural confidence. ”
Chengdu Daily Jinguan News Reporter/Video Wu Yating Editor-in-Chief He Qitie Editor Wang Qi Picture Sponsor
