Welcome the Spring Festival and celebrate the harvest year. Today, China Central Radio and Television held a press conference for the "2024 Spring Festival Gala" to meet global audiences on New Year's Eve in the Year of the Dragon. The stage design of the main venue of the Spring Festival Gala and the four sub-venues were released simultaneously, and the main station's Year of the Dragon Spring Festival Gala animation promotional video "Watch the Spring Festival Gala and Welcome the Year of the Dragon" was aired online.
Traditional Culture Celebrates the New Year
The innovative fusion of excellent traditional culture and modern art forms is a highlight of this year’s Spring Festival Gala. Chang Shana, a 93-year-old Dunhuang art and arts and crafts design research expert, designed the "New Year Brocade" for the Spring Festival Gala for the first time. The beautiful, elegant and unique traditional Chinese patterns imply auspiciousness, celebration and the good yearning for happiness and prosperity, and will bring long-term happiness, good health, and prosperity. Blessings of wealth and success are sent to the broad audience. At the
press conference, the main station's Spring Festival Gala animation promotional video "Watch the Spring Festival Gala and Welcome the Year of the Dragon" met the audience for the first time. The idea of "Twelve Zodiac Fuwa" comes from the "Hundred Sons Picture" in traditional Chinese culture. The cute Fuwa puts on new Chinese New Year clothes with traditional Chinese characteristics and is looking forward to the arrival of the Spring Festival while having fun.
This year’s Spring Festival Gala actively creates a strong party atmosphere with colorful program types and energetic and steamy content. The song program focuses on creating works with Chinese temperament, emotional concentration, and memories of the times, and in the melodious melody and cheerful rhythm, they resonate with people's pursuit of a happy life. Language programs focus on selecting materials from daily life and strive to bring relaxation and joy to the audience through humorous expressions. The Spring Festival Gala will accompany Chinese people all over the world to celebrate the New Year happily with songs and laughter.
Feilong at Tianyao Live
This year’s Spring Festival Gala studio hall will become a dazzling and dazzling panoramic stage. The expressive dragon-shaped dance device vividly interprets the soaring posture of a "flying dragon in the sky". Hundreds of LED screens cooperate with the ultra-high-definition video control and monitoring system for centralized broadcast control, allowing the Spring Festival Gala's dance scenes to change scenery step by step. The total number of various stage lights in the
studio hall reaches 1,462, setting a record in history. The switches, brightness, color, and movements are all controlled according to program programming, and can be operated according to the director's command. The sound field control with a certain amount of quietness is effectively coordinated with the colorful stage lighting. Create a festive and warm atmosphere at the Spring Festival Gala.
This year’s Spring Festival Gala innovatively introduces the vp film production model, creating an xr+vp ultra-high-definition production system that integrates virtual and real situations. Through new shooting methods such as dynamic storyboard previews and virtual and real light and shadow linkage, it presents a beautiful and lifelike virtual and real space. For the first time, the Spring Festival Gala deploys an immersive stage interaction system in the studio. The free-view ultra-high-definition shooting system captures the actors' movements in an all-round way and captures the wonderful moments in the show. Through AI production and AR real-time rendering, it brings the audience a visual experience of integrating people and scenery. .
Multi-screen panoramic view of the Spring Festival Gala
Jiang Wenbo, a member of the editorial board of China Central Radio and Television Station, said that this year’s Spring Festival Gala will fully realize ultra-high definition production in response to the presentation needs of three types of terminals: television, public large screens and mobile phones. With multi-screen communication and panoramic accompaniment, the main station took the Year of the Dragon Spring Festival Gala as an opportunity to fully launch the "CCTV Watch TV" business. Users around the world can more conveniently watch the Spring Festival Gala ultra-high-definition video and listen to three-dimensional colorful sounds. The mobile live broadcast "Watching the Spring Festival Gala in Vertical Screen" provides users with richer vertical screen content through mobile shooting, AI real-time production and other technologies in 5G scenarios.
The broad audience can also watch and listen to the Spring Festival Gala live broadcast simultaneously through the multi-platform "Thousands of Screens in Hundred Cities + Thousands of Overseas Screens + Cloud Listening". More than 1,000 outdoor ultra-high-definition large screens in more than 100 cities across the country, and more than 3,000 public large screens in 34 countries and 70 cities on six continents around the world, will broadcast and promote the Spring Festival Gala.
html At 8 pm on February 9, China Central Radio and Television's "2024 Spring Festival Gala" will be broadcast on TV channels such as CCTV Integrated Channel, broadcast frequencies such as Voice of China, new media platforms such as CCTV News, and "Hundred Cities Thousand Screens" 8k Simultaneous live broadcast on the ultra-high-definition communication platform.