After the pre-sale of Spring Festival movies started, as of around 4 p.m. on February 1, the pre-sale box office of the movie released on the first day of the new year (February 10) exceeded 100 million! "Hot", directed and starred by Jia Ling, ranked first at the box office with a pre-sale premiere of 28.52 million! Although this is only the result one day after the pre-sale started, it can be regarded as a small reassurance in view of the doubts and controversies caused by the marketing deviation of "Hot and Spicy" in the past few days.
has always liked Jia Ling.
has a good personality, is open-minded, has high emotional intelligence, and does not pretend. At the same time, he is excellent in business and his character is obvious to all in the industry. From interviews with a series of incidents such as saving lives, protecting colleagues, and protecting friends during a wedding, it can be understood that Jia Ling is indeed a warm, tolerant, smart, and humorous person. On the comedy stage, as long as Jia Ling is there, she will never be left alone. Her ability to control the scene and her unconventional ability to throw out and pick up jokes can be regarded as a presence on the stage.
The most convincing thing is that such a girl with an ordinary background and no background has single-handedly made a name for herself in the male-dominated comedy industry, and has also achieved good results in the film industry dominated by male directors. focuses on this, and Jia Ling can be called the "inspirational queen" in my heart.
Jia Ling's "Hello, Li Huanying" became a hit during the 2021 Spring Festival, and Jia Ling also became one of the 5 billion directors with this film. It was lucky for Jia Ling that her first work was a hit, but it was also a huge test. is coming, and the pressure is on the second work. If it can still explode, it means that Jia Ling is really capable. If it is not ideal, it will inevitably be considered that the previous success was accidental, and Jia Ling's ability is no more than this. So "Hot and Spicy" is really stressful. Some people think that "Hot and Spicy" went off the rails from the very beginning. "Jia Ling lost 100 pounds for the show" has become a controversial topic. Today let’s talk about whether “Hot and Spicy” can withstand the audience’s expectations.
(This article does not have any bad direction, it only represents personal feelings)
"Hot and Spicy", a stable attempt
We agreed first.
1 Real and simple life scenes. From the trailers and promotional materials released so far, we can see that the scenes in the movie are very close to our lives. Without floating, it is easy for the audience to immerse themselves in it.
2 The theme of finding yourself. Many people have been confused in recent years, but this "encouraging" theme still has a large audience.
3 The cast is perfect. Someone once commented that "Hot and Spicy" is a comedy filmed by a Hubei native and a group of Northeasterners, including Zhang Xiaofei, Lei Jiayin, Sha Yi, Li Xueqin, Ma Li... This configuration is quite festive just by looking at it, and it also makes people feel very happy. Looking forward to sparks flying in the drama.
4 Warm emotional expression. The film hasn't been released yet, so we don't know the specific story details. However, in the trailer, the sister played by Zhang Xiaofei points at Jia Ling's nose and slaps her. We can also guess that family emotions account for a large proportion in the drama, and it is very easy to resonate with the audience. This is also the drama style that Jia Ling is very good at. .
5 There is a high probability of he (happy ending) ending. Chinese people celebrate the New Year, and watching a movie can make people feel panicked. Jia Ling can’t do this.
Well, enough praise.
How many more times can Jia Ling’s box office appeal be used?
Let’s talk about the not-so-good direction that may occur next.
- First of all, there is a possible decline in reputation.
In fact, the story of "Hot and Spicy" is not complicated. It is nothing more than an inspirational story about a "good-for-nothing" who gets rid of the past and moves towards a new future. There are many movies of this type, and the suspense is not great. Now it depends on whether the story is presented smoothly and reasonably, and whether the laughter and tears are high-quality.
And today's young people generally believe that "mourning" is not a shortcoming, but a self-choice, a way of life, a culture of "you may not understand but please respect me". Therefore, forcing motivation and positive energy may not resonate with this group. You think about it, the audience went to the cinema happily and wanted to relax. After seeing the inspirational and hot life of the protagonist in the movie, they felt that they were a waste and the popcorn in their hands no longer tasted good.
- Secondly, the original version is too high-key and difficult to match.
"Hot and Spicy" is a remake of the Japanese movie "One Hundred Dollar Love". The main idea is that a girl with an ordinary background, ordinary appearance, "poor and miserable" has superimposed buffs to make her fat. This kind of character at the bottom has no chance of falling, and the heroine's experience is even more tragic. The whole film has a more realistic feel, and the first half is even a bit dark. It gives people the feeling that the conflict in the story is stronger and sharper, and the contrast is greater and more shocking.
The most amazing thing is the ending. The heroine of did not usher in the success and peak of life because of hard work and hard work, but achieved her own redemption in the process. Even if her future life is still mediocre or even a failure, she will not let herself sink, but will face and fight with courage. (I won’t go into details of the original story, interested friends can search for it). In fact, this type of film usually has a very fixed pattern, which can also be said to be a routine. There are too many inspirational movies at home and abroad. It is not difficult to make something new. To be honest, I admire Jia Ling's courage. Along the way, Jia Ling's own experiences are much more exciting than many inspirational films.
- Finally, the marketing that holds you back.
In fact, there is this sentence in Jia Ling’s Weibo post: How do kind people find themselves and learn to love themselves. is a very good point, but marketing is a waste of time. Because it is a remake, the plot has no suspense. It is too sensational and does not meet the taste of the current audience. There are not many marketing points. The promotion of "Hot and Spicy" has been a little off-track since the beginning. "Lose 100 pounds", see for yourself. When this point comes out, does anyone care about the movie? Everyone in the comment area is asking how to lose weight!
If anyone still remembers this movie after many years, they will most likely say: Oh, it was the movie where Jia Ling lost 100 pounds.
Therefore, let’s make a bold prediction: “Hot and Spicy” may not necessarily surpass “Li Huanying”.
(Looking forward to being slapped in the face)
Of course, I will definitely donate a movie ticket.
