54.915 billion box office, 1.299 billion moviegoers... The report card given by the Chinese film market in 2023 will undoubtedly boost industry confidence. The strong recovery of the market also makes the entire industry full of expectations for the new year. .
In 2024, the smoke in the film market is also rising. With the pre-sale of the 2024 Spring Festival films officially kicking off recently, the market has placed more expectations on another breakthrough in the film industry.
As of press time, the overall pre-sale box office of 2024 Spring Festival films has exceeded the 100 million mark, among which several films such as " Fast Life 2", " Hot " and "Article 20" are leading the pre-sales . Many institutions predict that the Spring Festival box office is expected to continue the above-expected performance of the New Year's Day period, which will also help further improve the performance of production companies and theater companies with film releases.
As we all know, the Spring Festival is the most lucrative period in the film market throughout the year, and it is also a key point of competition for production, distribution, and theaters. According to data, the actual release time of the Spring Festival movies from 2021 to 2023 is about 6 days, but the box office contributed accounted for more than 12% of the whole year. At the same time, the Spring Festival season contributed more than 10% of movie attendance, accounting for 2% to 3% of the annual movie screenings, and the average attendance was about 5 times the annual average. According to industry insiders, the performance of the Spring Festival film is directly related to the box office performance of the whole year, and among the top ten box office films in mainland film history, 6 films are from the Spring Festival film. It can be said that "those who win the Spring Festival film win the world."
According to data from Maoyan Professional Edition, there are currently 9 movies scheduled for the 2024 Spring Festival, 8 of which will be released on New Year's Day in 2024. The racing-themed comedy movie "Flying Life 2" directed by Han Han will continue to tell the story of little people The dream of racing; Jia Ling 's second comedy film "Hot and Spicy" after "Hello, Li Huanying", is also the market's focus on IP; "National Master" director Zhang Yimou after "Sniper" and "Man Jiang Hong" For the third consecutive year, it "camped" for the Spring Festival, bringing a reality-themed film "Article 20"; powerful director Ning Hao teamed up with actor Andy Lau to bring a satirical comedy style " Mr. Red Carpet ", which was also previously It has received wide attention from movie fans; "The iron-clad Spring Festival, the running water of Bears", "Bears" series ushered in the tenth "Bears: Reversing Time and Space"; and the third part of director Han Yan's "Life Trilogy" "Let's Shake the Sun Together" will also join the Spring Festival stalls...
In terms of pre-sale data, "Flying Life 2" currently ranks first on the pre-sale list with 28.63 million, followed by "Hot and Spicy" in second place. , the pre-sale box office reached 28.3 million, and the pre-sale box office of "Article 21", which ranked third, reached 25.76 million. It can be said that the competition for the pre-sales championship of these three movies is very fierce, while the fourth, fifth, and sixth films such as "Mr. Red Carpet", "Let's Shake the Sun Together", "Bear Infested: Reverse Time and Space" and other movies are obviously More calm, the current pre-sale box office of these movies has not exceeded 10 million.
"For the entire market, the Spring Festival and summer vacations are undoubtedly the key. The Spring Festival is the beginning of the year and a key node to ignite market enthusiasm. Judging from the data of previous years, in fact, the average number of movie viewers during the Spring Festival There is still a lot of room for improvement in frequency. If theaters can continue to maintain a stable ticket price strategy this year, then with the support of high-quality films, it is not impossible to create higher box office results throughout the entire period." Senior film critic The Dark Knight said.
Judging from the current pre-sale results, the distinction between the first and second tiers of this year’s Spring Festival has been clear. “However, the Spring Festival, which is full of strong films, has never lacked dark horses. The previous “Operation Red Sea” and “Hello, Li Huanying” " and other Spring Festival films, they all work hard later and rely on word-of-mouth fermentation to finally win the box office championship during the Spring Festival. Who will have the last laugh is currently unpredictable."
This year's Spring Festival film still focuses on comedy atmosphere, high-quality comedy films The audience range is wide, and the higher the attendance, the better the movie-going atmosphere. “Just like a theater performance, the laughter among the audience will also be contagious, so it is very suitable for a super popular period like the Spring Festival, and it is also the core movie-watching appeal of the Spring Festival audience."
Industry insiders also analyzed that another notable feature of this year's Spring Festival is that they all have familiar lineups, and the quality of the films is basically guaranteed. "Almost all the directors and actors in this year's Spring Festival are familiar to the audience. 'Acquaintances', Zhang Yimou, Jia Ling, Shen Teng, Ning Hao, Andy Lau, Han Han... These names are not only regulars in the Spring Festival, but also 'box office elixirs'. It can be said that the films released during the Spring Festival this year The film will definitely make the audience feel familiar and friendly. "
The key film of the Spring Festival
△"Hot and Spicy"
"Hot and Spicy" is undoubtedly the number one seed in this year's Spring Festival. Last year during the Spring Festival, comedian Jia Ling made a gorgeous turn, starring in "Hello, Li Huanying" The market has been shaken up by breaking out of the fierce competition for the Spring Festival stalls. This time, "Hot and Spicy" is still a female theme, and currently women's desire to watch it is relatively high. But the only uncertain factor is that the content of the film involves Boxing sports inspirational, this type has not had a high breakthrough in box office volume before, but the Spring Festival stall has always been used to break the tradition. At present, it looks like the sincere Jia Ling can break through this ceiling.
△"Flying Life" 2》
As the most proficient racing driver in the racing world, Han Han has shown his expertise in many movies before, whether it is racing or directing. The ending of the previous film "Flying Life" seems to imply that Zhang Chi, played by Shen Teng, will "Flying Life 2" still stars Shen Teng, which undoubtedly makes the audience full of expectations for the sequel due to suspense.
△"Article 20"
The dedicated "National Master" Zhang Yimou fights again during the Spring Festival However, the subject matter and cast this time will definitely lead to less opening ability than last year's Spring Festival hit film "The River is Red". In addition, the first trailer scheduled for release is not pleasing to the eye. How can legal reality themes be better integrated with comedy? It is also another major obstacle to the film's box office success.
△"Let's Shake the Sun Together"
From "Get Out! Tumor King" to "Send You a Little Red Flower" to "I Love You!", director Han Yan It has brought us three tear-jerking films about patients, and their reputation has remained at a relatively stable level. However, in such a happy and peaceful festival as the Spring Festival, a film that makes people cry may not be popular in the market. It is so popular, but since this film has the courage to enter the Spring Festival stalls, I believe that the quality is definitely online, and there is hope that it can counterattack later and have a beautiful long-term success. "Mr. Red Carpet" has gained a good reputation, and the "bottom line" has been guaranteed. In addition to the collaboration between director Ning Hao and actor Andy Lau after their relationship in "Crazy Stone", the "hot spot" of the film is also: Adapted from the 999 true events of Vanity Fair in the entertainment industry, Andy Lau and Ning Hao "acted in their true colors" and the story of Hong Kong superstars cooperating with the director to shoot rural-themed movies...
△ "Bear Infested: Reverse Time and Space"
In addition to the joyful comedy theme, it can make A children's movie with a pair of small hands holding two pairs of big hands is undoubtedly a winner during the Spring Festival. As a "fixed cast" for the Spring Festival, the "Bear Bears" series has never disappointed children.
Xiaoxiang Morning News reporter Zhou Shihao
