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Congratulations from the front row for the 2024 Spring Festival new film’s pre-sales total box office exceeding 100 million!
According to software statistics from professional institutions, the pre-sales of Spring Festival movies in 2024 are the fastest in the past three years (since 2022) for the pre-sales of new Spring Festival movies to exceed 100 million, which is much higher than that of 2023 Spring Festival movies. In addition, here is another The key point that needs special emphasis is that the average ticket price for the Spring Festival in 2024 has finally dropped.
The ticket prices for the 2024 Spring Festival stalls calculated by the two major ticket purchasing software are both around 50 yuan. Although the details are slightly different, the overall difference is not big.
- At least during the pre-sale period, the average ticket price of the movie "Hot and Spicy" starring Jia Ling and Lei Jiayin is the highest. Don't underestimate the difference in ticket prices between them by less than 1 yuan. Maybe it's exactly the same. These ticket price differences of 60 cents and 70 cents determine the box office champion in 2024.
Compared with the Spring Festival movies in other years, the situation of the Spring Festival movies in 2024 is very subtle. There are no special effects blockbusters, but all sketch movies. Everyone has unanimously taken the route of small and big, and now ranks among the top three in pre-sale box office. The movies in the schedule are "Flying Life 2", "Hot and Furious" and "Article 20". Simply looking at the casts of the three movies, you can roughly feel how single the themes of the Spring Festival movies this time are.
The starring roles of "Flying Life 2" are Shen Teng, Yin Zheng, and Fan Chengcheng; the starring roles of "Hot and Spicy" are Jia Ling, Zhang Xiaofei, and Yang Zi; the starring roles of "Article 20" are Lei Jiayin, Ma Li, and Zhao Liying—— All are comedians paired with a traffic combination.
Not to mention that several movies have guest appearances. For example, Lei Jiayin is also the male protagonist of "Hot", and Ma Li also participated in "Hot". No wonder some netizens are not optimistic about the box office performance of the 2024 Spring Festival movie, thinking that At this stage, the rapid growth of pre-sale box office is essentially subsidized by the film studio. When it is officially released to see the real results, it may be the coldest Spring Festival release.
Of course, the above is just the personal opinion of some netizens. If you have to predict the performance of major new films during the Spring Festival in 2024, judging from the pre-sale situation, the new film "Hot and Spicy" directed and starred by Jia Ling was the first to not be as good as expected. trend.
- As soon as the 2024 Spring Festival movie pre-sales started, "Hot and Spicy" was in the leading position. It took the first place in the pre-sale box office, but the next day it was overtaken by "Flying Life 2" starring Shen Teng. Yes, even when the average ticket price of "Hot and Spicy" is higher than that of "Flying Life 2".
Not only that, the real-time pre-sale box office map and venue map show that the regional distribution range of "Hot" is very small, let alone catching up with "Flying Life 2", and "Article 20" directed by Zhang Yimou. The gap, to a certain extent, in the current pre-sale box office ranking of "Hot and Spicy" may be due to the fact that the ticket price is a few cents higher than others.
Including the "Hot" movie itself, it is also the new film in the 2024 Spring Festival release that has encountered the most controversy so far.
First of all, "Hot and Spicy" is another remake of the Japanese movie "100 Yuan Love". Several trailers were exposed and were criticized as inferior to the original version;
Secondly, as soon as the topic of Jia Ling's weight loss of 100 pounds was exposed, it became The double-edged sword of "Hot and Furious" promotion is that some people will be curious to enter the theater, while others will be disgusted with the entire movie because of it.
There are also issues such as the plagiarism of the promotional poster, Jia Ling's acting skills and Lei Jiayin's image, which have somewhat affected the pre-screening reputation of "Hot and Spicy".
However, according to the box office performance of previous Spring Festival movies, the pre-screening reputation can easily be reversed. As long as the quality of the feature film "Hot and Spicy" passes the standard, some innocuous controversies and discussions will only help to increase their popularity. Coupled with the cancellation of branch distribution, I believe The focus of the 2024 Spring Festival war is ultimately the reputation of the film itself.
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