February 1st, the pre-sale of Spring Festival movies has been open for one day. What is the box office pre-sale situation of various movies? Up to now, Zhang Yimou's " 20th article ", Jia Ling " hot " and Shen Teng " Flying Life 2" have alternately ranked first in box office pre-sales. It can be said that the current pre-sale figures of the three films are in a state of chasing each other. In the first echelon, the three companies are currently fighting fiercely, and no one dares to fall behind.
The Spring Festival box office pre-sale has just started for an hour. Zhang Yimou's "Article 20" is the first to lead the first echelon, leaving Jia Ling's "Hot and Spicy" and Shen Teng's "Flying Life 2" behind. Second echelon. However, this leading trend did not last long. About half a day later, "Hot and Spicy" suddenly gained momentum, and its pre-sale numbers continued to equal those of "Article 20". That night, the box office pre-sales figures of "Hot and Spicy" surpassed other films and became the first.
This situation was broken again at night. "Flying Life 2" starring Shen Teng made great success that night and achieved a lead at the box office the next morning. On the morning of February 1, "Flying Life 2" has surpassed "Hot and Furious" and "Article 20" and temporarily became the number one box office pre-sale during the Spring Festival.
At present, the difference between the box office pre-sales figures of these three movies is only a few hundred thousand yuan. This difference can be said to be negligible. The reason for this situation is simple. No one behind the scenes of the three movies wants to fall behind in the box office pre-sale stage. Everyone hopes to use their own marketing and other operations to get rid of their opponents and become the leader in Spring Festival pre-sale figures. First. The miraculous box office figures of
during the pre-sale stage are not a miracle in themselves. During this year's New Year's Eve, the box office pre-sales figures for "Twinkle Twinkle Star" are even more impressive, easily starting at several hundred million. But what? The film was exposed and the online ticket refund rate remained high. Many movie fans wondered why tens of millions of yuan were refunded? After the film was released, its reputation also plummeted, and its final box office figures were not directly proportional to the previous pre-sale figures.
Therefore, the current pre-sale figures of "Article 20", "Hot and Spicy" and "Flying Life 2" are chasing each other, which can only prove that the marketing parties of the three companies are working very hard. But so far, no movie has taken the lead by a large proportion. Obviously, the style of the three-film Spring Festival release is still relatively conservative, with a bit of "everyone taking it easy" meaning. I don’t know if there will be a sudden rise among the three films in the follow-up.
Regarding the choice of movies to watch during the Spring Festival, I have two suggestions. First, don’t rush to buy tickets. You don’t even need to rush to buy pre-sale tickets. The reason why you want to grab the Spring Festival pre-sale is because when each store first opens the pre-sale, there will be discounts, basically buying tickets for 19.9 yuan. However, as the first day of pre-sale ended, this offer also ended. Each company doesn’t have much money to make up for the tickets, so all subsequent pre-sales will be at the original price.
If it is pre-sale at the original price, it is really not as good as going to the cinema to buy tickets on site. Of course, some movie theaters will increase prices during the Spring Festival. Under normal circumstances, the package tickets in each theater are half the normal ticket price. After the first day of pre-sale, if you buy tickets online, the discount will be relatively limited.
The second suggestion is, don’t ask which movie to watch during the Spring Festival. Only children should take the multiple-choice questions. Adults should just take it all. Zhang Yimou's "Article 20" is a comedy, Jia Ling's "Hot and Spicy" is also a comedy, and Shen Teng's "Flying Life 2" is of course also a comedy. There is no difference between these three movies in terms of genre. They are all entertaining, but they also try to tell you something quite superficial.
Currently, those in the second tier of box office pre-sales are "Mr. Red Carpet", "Let's Shake the Sun Together" and "The Bear". Among these three movies, "Bear Bears" has the most momentum. Fans who watch cartoons, who will buy tickets in advance? Even if you purchase tickets in advance, can your child go to the cinema on time? Adults' lives are regular, but underage children are interesting because of this irregularity.
I still stick to my earlier opinion. The movie "Bear Bears" will easily start with a box office of 1 billion yuan. Whether it can exceed 2 billion yuan depends on whether the three movies in the first tier are powerful. If they all fail, "Bear Bears" will become the number one box office hit during this Spring Festival.
"Mr. Red Carpet" is definitely a high-quality work, but telling stories about film and television workers is self-interesting and not of interest to ordinary movie fans. When we film and television workers tell our own stories, it is easy to make jokes and move ourselves. However, among ordinary movie fans, we all earn more than 2 million a day. People like us tell our own stories, and our daily income is there. No matter how impressed we are, it is just cheap self-motivation.
Next, there are several movies in the third tier of pre-sale. They are all here to gain popularity. They are destined to be ignored by no one and can be ignored. (Text/Ma Qingyun)
