According to the Beacon Professional Edition release calendar, as of January 29, a total of 9 movies have been scheduled for the 2024 Spring Festival, namely " hot and spicy ", " speeding life 2", " Article 20 " "Mr. Red Carpet", "Let's Shake the Sun Together", "Bear Bears: Reversing Time and Space", "Bajie: The Lower World of the Canopy", "Breaking War", "Huang Pi: The God of Wealth Cat from Heaven", except "Breaking War", the other 8 films Both will be released on February 10, the first day of the Lunar New Year. It can be seen from the scheduled films that this year’s Spring Festival films are mainly comedy and animation genres. Five films are all labeled with comedy labels, and there are three cartoons. Among them, "Hot and Spicy" temporarily ranks first among the "Want to Watch" movies during the Spring Festival with more than 378,000 viewers.
"Hot" leads the popularity
The movie "Hot" is Jia Ling's return to the Spring Festival as a director after three years after "Hello, Li Huanying". It is also the year that Jia Ling "disappeared" Duohou’s first official meeting with the audience. The film tells the story of Le Ying (played by Jia Ling) who has been at home for many years, and after meeting boxing coach Hao Kun (played by Lei Jiayin), she overcomes the challenges that followed and started a hot life. When the movie was scheduled to be released, Jia Ling posted a long post on social media, describing how she lost 100 pounds for the role, which immediately sparked heated discussions and created enough gimmicks for the movie.
Lighthouse Professional Edition real-time publicity data
According to the Lighthouse Professional Edition real-time publicity and distribution data, as of January 28, "Hot and Spicy" has won the Taobao Want to Watch title for 18 consecutive days after being released, and has won the Want to Watch title for 3 consecutive weeks. Zhou Guan, the total new additions exceeded 300,000, strongly leading the Spring Festival period. The film highlights the parent-child group in the portrait, making it suitable for family viewing during the Spring Festival. The film is also popular on short video channels. Within half a month after it was released, the number of views on Douyin exceeded 2.5 billion, the number of new fans on official Douyin exceeded 500,000, and there were 7 popular short videos with millions of likes.
"Hot and Spicy"
"Flying Life 2" is the sequel to the 2019 Spring Festival movie "Flying Life". It is directed by Han Han and Shen Teng continues to play the role of former champion driver Zhang Chi. The real-time announcement of Beacon Professional Edition shows that "Flying Life 2" has more than 240,000 new wants to watch after it is released, ranking second on the list of new wants to watch. Male viewers have a significantly higher preference for this racing-themed comedy. The realistic comedy "Article 20" is Zhang Yimou's third consecutive year of "campaign" in the Spring Festival period after "Sniper" and "Man Jiang Hong". The film's title is taken from Article 20 of the "Criminal Law", focusing on the dilemma between circumstances and law in related cases, and gathering many popular actors such as Lei Jiayin, Ma Li, Zhao Liying, and Liu Yaowen. After the film was released, more than 150,000 new people wanted to watch it. People under 25 years old accounted for the highest number of people who wanted to watch the film, nearly 40%. It is also the film that attracts the most attention from young audiences during the Spring Festival.
Beacon Professional Edition real-time announcement data
This year's "Bear Bears" series welcomes the tenth film "Bear Bears Reversal of Time and Space". The number of new wants to watch the film in the past three weeks has exceeded 140,000, which is higher than the number of new wants to watch the previous film in the same period. , has a stable audience, and is also the most popular film among audiences in sinking cities during the Spring Festival. In addition, during the Spring Festival this year, there will also be the satirical comedy-style " Mr. Red Carpet " starring Andy Lau, which is director Ning Hao's specialty; and the third part of director Han Yan's "Life Trilogy" "We Are Together" "Shaking the Sun", cartoons "Bajie: The Lower Realm of the Canopy", "Huang Pi: The God of Wealth Cat Descends from the Sky", etc.
It is worth mentioning that among this year's Spring Festival movies, "Flying Life 2", "Let's Shake the Sun Together" and "Mr. Red Carpet" are all produced in Shanghai.
"If "Hot and Spicy" doesn't gain a lot of praise, it may become the box office champion during the Spring Festival." A cinema manager in Shanghai predicted that "Hot and Spicy" and "Flying Life 2" may become the two films with the highest first-day schedules. He is also optimistic about "Article 20", "the subject matter and the cast are both good." However, in his opinion, the most "safe" one is "Bear Infestation: Reverse Time and Space", ""Bear Infestation" not only has parent-child audiences, but also young people Couples also like to watch it. In previous years, the film schedule has basically stabilized at around 10% to 15%. This year’s box office is expected to reach 1.5 billion yuan."
" The Spring Festival period has always been a period full of miracles. "Mr. Red Carpet" and "Let's Shake the Sun Together", which are currently ranked fifth and sixth on the list, will also have the opportunity to achieve box office counterattacks based on word-of-mouth. We look forward to this year The Spring Festival stalls can also bring surprises to the audience and the market. " said Chen Jin, data analyst of Beacon Professional Edition.
"Acquaintances" meet and laugh in the New Year
What are the characteristics of this year's Spring Festival films? Chen Jin introduced that the first characteristic of this year's Spring Festival films is "laughing in the New Year." The film is currently scheduled to be released Five of them are comedies, with strong inclusive content and style, and high public acceptance. In particular, "Hot and Furious" and "Flying Life 2" are the main types of comedies, and "Article 20" and "Mr. Red Carpet" are the main types of comedies. Drama comedy, "Bear Infested: Reverse Time and Space" is also an animated comedy. "High-quality comedies have a wide audience, and the higher the attendance, the better the viewing atmosphere. Just like a theater performance, the laughter among the audience will also They will infect each other, so it is very suitable for the ultra-hot period such as the Spring Festival, and it is also the core movie-watching appeal of the Spring Festival audience. We hope that this year’s Spring Festival audiences will also be able to gain a lot of happiness in the cinema and celebrate the New Year with laughter. "
"Article 20"
The second feature of this year's Spring Festival films is that there are many "familiar faces". Looking at the lineup of this year's Spring Festival films, many directors and actors are "familiar" from previous Spring Festival films. Director Jia Ling's "Hello, Li Huanying" is the 2021 Spring Festival champion, Zhang Yimou's "Man Jiang Hong" won the 2023 Spring Festival champion, Ning Hao's "Crazy Alien" and Han Han's "Flying Life" are also in 2019 The Spring Festival movie had good box office results this year. In terms of actors, Jia Ling, Lei Jiayin, Andy Lau, and Shen Teng are all regulars in Spring Festival movies, including many behind-the-scenes staff who also have a lot of Spring Festival movie experience. It is called the "Iron-hit Spring Festival" The "Bear Bears" series, "The Bears" and "The Bears" are also old friends of the Spring Festival parent-child animation.
This year's Spring Festival period is 8 days, and the film has a larger stage space, although there are currently 9 films scheduled , but in the eyes of some theater managers, the schedule is still not "crowded". "Many people watch not only one movie during the Spring Festival, but also various types of movies." So far, there has not been a movie similar to "Changjin Lake Watergate". Heavy industry movies such as "The Bridge" and "The Wandering Earth 2" are scheduled to be released during the Spring Festival. Chen Jin believes that judging from the data of the Spring Festival releases in previous years, there is still a lot of room for improvement in the frequency of movie viewing per capita. "This year's New Year's Day release has a box office of 1.5 billion yuan. To achieve a good start, we hope that this year’s Spring Festival will attract audiences to watch more films in the cinema through the improvement of overall reputation, make full use of the first 8-day Spring Festival in history, and establish the consumption habit of frequent movie theaters among audiences, laying the foundation for the Chinese film market in 2024. Lay a good foundation. "
