1905 Movie Network News Thanks to its box office performance and word-of-mouth stamina, the pink craze of "Barbie" has continued until 2024. Recently, some media reported that the film will be re-screened in North America for a week starting from January 26. This is also the second re-screening of the film since its official release.
The first re-screening took place in September last year, when "Barbie" was re-screened in IMAX theaters for a week. Warner Bros.' president of domestic distribution Jeff Goldstein and head of international distribution Andrew Cripps spoke about the return of the Barbie movie, calling the film an absolute cultural phenomenon and praising its staying power. Just when people are looking forward to the sequel of the film, the film's producer and star Margot Robbie said in an interview that there is no sequel to "Barbie" and there is no possibility of a sequel. Margot Robbie said: It's quite funny. In this era, if a movie becomes popular, everyone will ask about the sequel. I think this was not the case 20 years ago. This film was not designed as a trilogy.
However, in July this year, Mattel stated that it hopes to continue filming the sequel of "Barbie" until Barbie's story is finished. But Mattel is not in a hurry to make a sequel. The company hopes to first understand why the film became a hit and replicate it effectively. The success of the live-action version of "Barbie" is somewhat accidental. First of all, as a toy, Barbie has been popular for decades and has countless fans around the world. In addition, after years of development, Barbie and her friends have formed a universe. How to slowly develop this huge IP treasure house and maintain the reputation of the sequel is what Mattel needs to consider.
