Miss Understanding at the Top Cinema (Original by topcinema, reproduction is strictly prohibited)
The new year has just begun, and some movies have become popular at the box office, while others have become tragedies.
A few days ago, I talked about a movie with many stars but a box office of only tens of thousands. As a result, there is another The biggest tragedy in the film industry this year -
, a well-known IP, hundreds of millions of investments, stars to help, but the box office was dismal and the reputation collapsed. bad.
is talking about the movie version of " ".
The box office was dismal. Many people may not have noticed that this movie was released. It has only been in theaters for 5 days and the box office is only over 5 million. It is far from the investment of 100 million reported online.
also has a bad reputation. Some people once speculated that the score might be a failing 5 points. The result is now only 4.1 points. It is not the worst, only worse.
As a result, we saw a series of actions regarding the film:
Director Zhang Chaoli apologized to the producer and still hopes that everyone will go to the cinema to watch the movie.
Zhao Liying released a movie poster to support the movie "A Thousand Bones".
Film producer Tang Lijun retweeted it and posted a long article about the film, describing how hard the film and the participants worked.
However, this did not change the box office and reputation of the movie "A Thousand Bones" at all. It even embarked on a wrong path and became a negative teaching material.
When it comes to "Flower Thousand Bones", the first thing that comes to everyone's mind is naturally the TV series version "Flower Thousand Bones" 9 years ago. It was the fantasy costume drama with the highest reputation at that time. The current Douban score is still 7.3 points.
In addition to the story, the biggest highlight of the drama is the very successful casting -
Huo Jianhua and Zhao Liying star, playing the roles of Bai Zihua and Hua Qiangu. The costumes of the two are comparable to the ceiling of this type of drama: one is handsome and elegant, Full of fairy spirit, playful and smart, sweet and cute.
Even after 9 years, they are still the only ones recognized by the audience as Bai Zihua and Hua Qiangu.
But this time the movie "Flower Thousand Bones" has not been recognized by the mainstream audience from the beginning of the casting -
Chen Duling is beautiful, and Li Chengbin is also handsome in modern clothes, but they cannot become Hua Qiangu in the hearts of the audience and Bai Zihua.
Therefore, the audience's criticism of the movie "A Thousand Bones" is very direct and harsh. How can they enjoy watching this movie if they cannot identify with the characters?
Seeing the perfunctory movie poster and the speechless special effects also dissuaded many people.
However, the director and producers cannot see it.
The director of the movie "A Thousand Bones" apologized because he was surprised and guilty about the box office performance. He felt that he was sorry to the producers and team members, and that his hard work and dedication of more than 4 years had not been rewarded.
The producer of the movie "A Thousand Bones" also wrote eloquently, but he still did not understand the core of the problem.
She said that the box office was far from expected. "The drama version comes first, so it will inevitably be compared and even questioned. I am also reflecting on it and reminding myself that creation requires more effort."
Previously, she had When talking about the impact of the epidemic, I once emphasized how qualified the producers, directors, and photography directors are, and how difficult it was for everyone to shoot.
However, these remarks, like this movie, are efforts in the wrong direction, not to mention that the movie market is a place of competition and will never sympathize with anyone.
The key problem with the movie "A Thousand Bones of Flowers" is the movie itself. As one netizen said:
Try hard, but it's really ugly.
At the same time, they think that the voice of Zhao Liying in the drama version of "A Thousand Bones" can build momentum for the movie and bring attention and box office to the movie. This is even more naive.
Zhao Liying's post of support has already exceeded 200,000 likes, which proves that it has been seen by a wide range of people, but what about the effect on the movie?
has no effect.
Take a look at the supportive comments. Almost all of them are from Zhao Liying fans. All the leading actors are expressing their nostalgia for the drama version of "A Thousand Bones" played by Zhao Liying, as well as the new Spring Festival film starring Zhao Liying. publicity.
Almost no one is talking about the movie "A Thousand Bones of Flowers", and the movie's box office has not increased significantly since the release of the article.
Zhao Liying published an article recommending the movie "A Thousand Bones of Flowers". The winner was actually Zhao Liying herself. Everyone saw a Zhao Liying who valued love and righteousness and thought about her friendship with the producer, but they still had no interest in the movie "A Thousand Bones of Flowers". Passersby.
The disastrous failure of the movie "A Thousand Bones of Flowers", it is better to find your own problems quickly.
If you still can’t see the real problem clearly, even ten thousand Zhao Liyings can’t save this movie.
