is that the latest comprehensive industry sales data shows that in December 2023, the monthly retail sales of Haobo was 1,594 units. Compared with last month, Haopin ht's single-month retail sales fell by 16.54%. For comparison, in November 2023, the monthly retail sales of Haopin HT was 1,910 units.
Haopin ht
It should be said that the sales data of Haopin ht still surprises me. Friends who know the car market should know that in November 2023, Haobin HT will be officially launched in the domestic car market. In the same month,
achieved monthly sales of nearly 2,000 units. Considering its selling price and positioning, and November 2023 is not the first full month after its official launch, the sales performance of Haopin ht is worthy of recognition. In view of the good sales performance of
, I have great expectations for its future sales performance. In particular, December 2023 is the first full month after its official launch.
Haobo ht
However, in December 2023, Haobo ht’s single-month retail sales not only did not increase, but showed a downward trend month-on-month. This really surprised me.
You must know that in December 2023, the domestic new energy vehicle market performed relatively strongly, showing an overall upward trend month-on-month.
According to data from the Passenger Car Association, domestic retail sales of new energy narrow passenger vehicles in December 2023 were 945,000 units, a year-on-year increase of 47.3% and a month-on-month increase of 12.4%.
HaoBo ht
Under this circumstance, I really can’t believe that HaoBo HT’s single-month retail sales actually showed a downward trend month-on-month. In my opinion, this model should probably have better sales performance in the domestic auto market.
After all, even from the perspective of product strength, as the third mass-produced model launched by the Haobo brand, the performance of the Haobo HT is full of highlights.
is positioned as a medium-to-large pure electric SUV model, and Haobo HT is built based on Haobo aep3.0 pure electric platform and Xingling electronic and electrical architecture.
HaoBo ht
In terms of appearance, the new car has good features, such as hidden door handles, large multi-spoke wheels, closed front grille with "jewel box" headlights, fastback body design, and duck tail Design and other elements all appear on this model, which is very popular among young consumers.
What is particularly noteworthy is that, as a pure electric model with a high positioning, some models of Haopin HT also use two-stage electric gull-wing doors, which significantly improves its sense of class.
For the current young consumers who are pursuing personalization, Haobin HT can be said to be a "catering" model that can meet their unique aesthetic needs for exterior design.
Haobo ht
configuration, Haobo ht is not stingy at all. Full LCD instrument and large-size suspended central control screen, 22 Belgian premium hifi speakers, 2.6㎡ panoramic sunroof, electric sunshade that is rare in its class, etc. are all available.
In terms of seats, Haobin HT has even played tricks. The front seats it is equipped with support multi-angle adjustment, ten-point massage and other functions.
As for the rear seats, they not only have good wrapping and support, but also support functions such as heating. Moreover, the backrest supports a maximum of 143 degrees of adjustment, which better improves the comfort of rear passengers.
Haopin ht
In terms of battery life, Haopin HT provides 4 versions of 550 kilometers, 600 kilometers, 670 kilometers and 770 kilometers, which can meet the consumption needs of different users.
Obviously, from the perspective of product performance, Haopin HT is also a model with good highlights. I think that with its good product performance, Haobin HT should have a certain performance in the domestic auto market.
In view of the above factors, in December 2023, Haopin HT's single-month retail sales showed a downward trend against the trend, which had to surprise me.
Haopin ht
Conclusion of this article:
Perhaps, for new things or brands, their development will usually go through a period of precipitation, and even some setbacks, in order to gain better recognition and development.
As a high-end new energy vehicle brand launched by GAC Aion , Haopin has not been launched in the domestic auto market for a long time, and it has not accumulated for a long time.
Therefore, it may be normal for its models to experience a period of silence in the domestic auto market. In view of this, Cheyu World does not think that Haobin ht has encountered setbacks in China.
Haopin ht
What's more, for GAC Aian, the road to "high-end" may not be easy. But you have to move on eventually, right?
Here, Cheyu World hopes that with the improvement of brand recognition and reputation, Haobin can gain a place in the field of high-end new energy vehicles, thereby gaining better development prospects in the domestic auto market.
Finally, the model sales data involved in this article comes from the industry's comprehensive sales data released by a third-party platform; the third-party platform data description shows that it is displayed in strict accordance with the corresponding relationship between sales and platforms announced by the Automobile Dealers Association and manufacturers, and the accuracy rate is More than 99%, for reference only.
Statement for this article:
This article is an original article by Cheyu World Operations Department, total issue 10820. Some pictures come from the Internet, and the data and related materials marked with the source are all quoted. Cheyu World original copyright, any infringement will be prosecuted.
