On January 15, the 2023 documentary of the spiritual construction charity project "The Power of Walking" was exclusively screened online by Kuaishou. Project initiator and actor Chen Kun and Kuaishou Vice President Zhou Xiaohan chatted about the stories behind the documentary and shared the true feelings of walking. Data shows that a total of 26.872 million people watched the live broadcast of this screening online, drawing a successful conclusion to "The Power of Walking" 2023.
1
Discover the truth while walking, gain growth during the journey
In 2023, "The Power of Walking" invites 6 travelers who were unable to make the trip for some reason in 2021 to complete the old agreement and start a new journey, and go to Ganzi to embrace the unknown and questions, and explore the established choices The scenery outside. For Chen Kun, visiting Gonggar again after four years was an unplanned surprise. "Life is repeated a hundred, a thousand or ten thousand times, but we can always have some new experiences in repeated external environments."
One of the surprises is that his physical strength is better than usual. Chen Kun feels, On the one hand, this is due to the practice and control of breathing, and on the other hand, it is because I always pay attention to things outside while walking. "There are many ways to look inward, but it is equally important to remain aware of your feelings." He gave an example of his experience during this journey, "I keep looking at what I am thinking, and I will see the thought of 'a little difficult' , but when I saw it, it seemed to pass, so I walked down.”
In addition to the physical and mental changes during walking, Chen Kun was also surprised by the mental growth during the "Power of Walking" process. He admitted that in the first few years, he always felt that he was in charge and had to "play" the role of "boss" to communicate with different people. But now he can communicate with everyone more truly. "I have been working on the Power of Walking for 13 years. I have always hoped that this project can help others, but in the end, it helped myself and I became relaxed."
As one of the people who experienced this project, Zhou Xiaohan The greatest feeling is true. "If you have something to say, let's talk for a while. If there's nothing particularly important to say, you can just stay quietly by yourself for a while. This is a very comfortable state." During the walk, everyone abandoned their original social identities. , face yourself again instead of playing a certain role. "Walking is a real journey. I hope everyone can have such a real journey."
The unforgettable journey also contains thrills and accidents. Zhou Xiaohan recalled his experience on the day he passed the pass, “The mountain was close to 60 degrees, and there was no one to guard me when I turned back. I could only walk up by following the footprints of the people in front of me. When I was approaching the pass, I saw Brother Kun sitting on it, shouting encouragement. , singing, I suddenly felt that the climax of so many days had finally arrived, and I was reluctant to finish the last few steps."
Although they went through two expeditions, because they set out in the rainy season, the group encountered a lot of foggy weather, which greatly increased the risk of the journey. During the process, they also happened to "pick up" two teenagers aged 18 or 19. Worried about their safety, Chen Kun invited them to join the team. "I'm very happy about this. They were a little wary at first, saying we didn't have much money, but then they became very relaxed and integrated with us. Our luggage was put on our backpacks." You can coexist with everyone and enjoy yourself. , and even being able to find friends is the charm of walking.
2
Multiple content interactive forms convey the power of walking
In the fast-paced era, the "Power of Walking" documentary uses a simple style and delicate techniques to lead the audience to follow the camera into the pure natural environment and discover the true inner feelings .
As Chen Kun said: "Our project is to remind everyone to pay more attention to the happiness in your heart, and look at the things you are troubled and persistent about from a different angle. It is not about whether there are signals or not, but about finding ways to connect with others by withdrawing from your current life. The way you get along with yourself comes back to life."
Regarding the documentary being screened exclusively online on Kuaishou again, Chen Kun said that he hopes that through a platform with many young user groups, more young friends can see this project and pass on " The power to walk”.
To this end, since September 2023, Kuaishou has launched a series of themed activities such as "Featured Live Broadcast + Short Video + Vlog Materials" around "The Power of Walking". Among them, two special live broadcasts allow viewers to immerse themselves in the wilderness, distant winds, clear rain in mountains and forests, allowing viewers to rest physically and mentally in nature; in the later period, more short videos and vlog materials will be used to witness the collision of thoughts, growth and transformation of travelers with the audience, and help The audience can find their own rhythm of life in tranquility.
In order to let more people appreciate the spirit of walking, Kuaishou has also joined forces with "The Power of Walking" to launch the "100 Ways of Walking" topic challenge again, and expanded the connotation of walking from the physical meaning to the spiritual level, inviting high-quality general knowledge Experts and Kuaishou veterans share their "walking" moments together. In 2022, the number of views on the topic "100 Ways to Walk" will reach as high as 410 million. In 2023, with the support of Kuaishou's strong resources, the topic challenge will further stimulate UGC's creative enthusiasm and help 2023 "The Power of Walking" break through the circle again.
Currently, short videos and live broadcasts have an increasingly profound impact on the public, and continue to provide extensive and efficient communication channels for public welfare undertakings. By cooperating with "The Power of Walking" and with the help of live broadcasts, short videos, vlogs, documentaries and other content forms, Kuaishou presents the wonderful collision of natural creatures and inner power during walking from multiple perspectives, conveying a positive attitude and philosophy of life to more people. At the same time, it helps public welfare projects related to spiritual construction to further increase social attention.
Written by: Nandu reporter Fu Yuanyuan
