it House News on January 19th, many it House friends may come across news such as "xx drama's daily broadcast volume exceeds 100 million". On the 18th, the State Administration of Radio and Television issued a report on the "Online Audiovisual Ratings Indicators and Calculation Methods" "The public notice clarified the calculation standard of "play volume", which means that the above-mentioned "outrageous" play volume phenomenon is expected to improve. The "Online Audiovisual Ratings Indicators and Calculation Methods" released by
this time stipulates the definition, classification, statistical requirements and calculation methods of online audiovisual ratings, and is applicable to broadcasts using large TV screens, computers, mobile smart terminals, screen projection, etc. Calculation of viewership indicators for online audio-visual on-demand content.
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In terms of "User Validity Determination Requirements", users who meet one of the following conditions are considered invalid users and should not be included in the statistics of various indicators.
Users who generate more than 60 viewing behaviors within 1 minute;
Users who generate more than 10,000 viewing behaviors within 1 day;
Users who use unconventional operation methods such as video brushing software to play videos.
"Effective Reach Requirements" stipulates that content exposures lasting no less than 2 seconds will be recorded as effective content exposures; advertising exposures lasting no less than 1 second will be recorded as effective advertising exposures.
"Method" puts forward the following requirements for the determination of effective playback behavior:
For playback behavior in content viewing behavior, effective playback behavior should be determined. The following conditions should be met and should be regarded as valid playback behavior:
Playback rate is less than 3 times the speed. Behavior;
playback behavior with viewing time longer than 3s.
In addition, the viewing duration of advertisements is not included in the duration of playback behaviors, such as content pre-roll advertisements, etc. In terms of
play count statistics requirements, the "Method" clarifies that content play times and other play count-related indicators should be counted based on single play identifiers, and 1 single play identifier is recorded as 1 play. Single playback identifiers that do not contain valid playback behavior in the viewing behavior collection will not be counted in the play count statistics.
