The "Xiaomang 2024 Etiquette" party jointly produced by the Zou Zhiyong Innovation Team of Hunan Satellite TV's Large-Scale Event Center and the Hu Rong Team of Mango TV Program Center will be broadcast live on Mango TV at 20:00 on January 18.
How do young people today choose to celebrate the New Year? "Xiaomang 2024 Etiquette" gives its own reference "answer".
The stage created by all the people in a festive atmosphere, the national cultural show showing the national style, and the interesting New Year ritual knowledge competition are all manifestations of young people inheriting and carrying forward the culture of the Chinese New Year. Coinciding with the annual Laba Festival, "Xiaomang 2024 Etiquette", which comes with love, not only "shocks" the ritual of the Year of the Dragon in Jiachen, but also presents the warm background of the platform. Netizens praised it one after another: "The sense of ritual of the New Year begins now", "This is the first gift for the Year of the Dragon", "With warmth and love, I am accustomed to accompany you every year during the Laba Festival"... .
"Xiaomang 2024 Etiquette" received a total of 6 hot searches across the board within 12 hours of its broadcast. The total reading volume of 30+ related topics such as #Mango2024 Etiquette exceeded 300 million, with more than 30 guests and over 140 million readers. Weibo netizens who love life work together to pursue their love and celebrate the new trendy year with infinite youth.
This year's party has the theme of "Reaching for My Endless Love", showing young people's attitude as "New Year Hosts", their love for trendy domestic products and beautiful things, and their inheritance and innovation of traditional Chinese New Year culture. In terms of programs, there are not only song and dance performances with a New Year's celebration atmosphere, but also creative shows that outline the national customs. It is worth mentioning that the party pioneered the concept of "co-creating the stage", which will allow guests and amateur users to achieve a new experience of interactive performances, exchange of voices, and mutual exhibition of etiquette culture, presenting a new look of a group of young people in the new era who understand New Year's rituals and love inheritance. .
Under the themes of the three chapters of "New Year's Flavors I Love", "New Year's Goods I Love" and "New Year's Gifts I Love", there is not only a song and dance show that combines audio-visual enjoyment and ingenuity, but also three Round-themed game interaction and gift-giving activities in the live broadcast room present rich and colorful cultural aesthetics of New Year's gifts in an entertaining and educational way. For the first time, the party has been upgraded to create three interactive live broadcast cameras (host camera, stage camera camera, and guest area interactive camera) to enhance the real-time immersive interaction inside and outside the screen.
In the more than 1,100 days since its birth, Xiaomang has taken advantage of the influence of Mango Head IP to formulate differentiated strategies, to incubating self-operated trendy clothing brands. Customized variety shows have opened up a new direction for long video IP and continue to expand the country. A new expression of trendy domestic products. This year's "Xiaomang 2024 Etiquette" party is also a powerful attempt and breakthrough. In the name of love, it leads young people to exchange etiquette culture and interpret the beauty of Chinese New Year culture. The party presented a new look of a group of young people in the new era who understand New Year's rites and love inheritance. While interpreting "New Year's rites", it also conveyed the warm stories behind them. As a netizen said, "No matter how young people choose to celebrate the New Year, they have no feelings about the New Year." The love of love is forever young."
