Jimu News Commentator Wu Shuangjian
On January 13, the daughter of the famous CCTV host Shui Junyi @水伊诗ys posted a video on the social platform, announcing that she would start a live broadcast to bring goods. (According to Shandong Business Daily on January 15)
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Shui Yishi has two haloes above her head. One is that her father is a famous CCTV host and is deeply loved by the audience; the other is that she once worked as a reporter for CCTV, which is a lot. A person’s dream career. Not long after, she resigned from CCTV. With this in and out, coupled with her good looks and ladylike temperament, she got a lot of traffic.
Everyone must have their own opinions on whether to live broadcast to sell goods or stay at CCTV as a reporter. Shui Yishi fell into the netizens' previous expectation that "there is a high probability that she will live broadcast to sell goods", and she did not shy away from this, It is said that "living and working in peace and contentment with one's own hands is a matter of holding one's head high."
's live streaming of goods was previously jokingly called "the end of the Internet" by netizens, but now it has become the "end of the universe", which shows how tempting it is. "No matter how hard it is, it is all about selling goods through live streaming." Shui Yishi went to CCTV to "gold-plate" and then live-streamed the product. Some people think this is a script to attract traffic. However, some people think that she lives her own life, does not stick to the rules, dares to venture and fight, and should be like a young person.
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She herself said that her father’s attitude is “your life, you make the decision”, which shows that a father and his daughter maintain a sense of boundaries, that is, no matter what they think in their hearts, they should first respect their children. s Choice. It seems that she has already prepared psychological advice and won the support of her family. All that is left is to start working.
No matter who you are, as long as you are operating in a formal and legal manner, there is nothing wrong with live streaming and selling goods. There is no need to be disgusted. You can treat the "end of the universe" with a normal mind. But objectively speaking, live streaming is not as easy as imagined, the pressure you bear may not be less than in the workplace, and the development prospects may not be that great. It’s not that everyone can become Dong Yuhui, Xiao Yang, or Li Jiaqi once the traffic comes.
Not long ago, a teacher who became popular because of the children's song "Dig, Dig" clarified to the media rumors that he earned millions from live broadcasts, saying that his income per session was only about a thousand yuan. She also emphasized, "I just want to respond to those untrue remarks, and I don't mean that one thousand yuan is too little."
In addition, according to a report jointly compiled by the China Performance Industry Association and others, as of the end of 2022, my country's online performances A total of more than 150 million (live broadcast) industry anchor accounts have been opened. Among anchors whose main source of income is live streaming, only 0.4% have a monthly income of more than 100,000 yuan.
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Therefore, this shows that no matter how much halo Shui Yishi has over his head, even if he is frequently searched, it is still too early to say that he is making money if he really gets involved in the live streaming industry. It must be emphasized that live streaming is an eyeball economy, and it has to withstand the scrutiny of thousands of consumers. Even top-notch people like Li Jiaqi will sometimes overturn. Live streaming involves quality control, after-sales, etc., which requires a team to support, and the pressure on financial expenses is also considerable.
In the live streaming industry, some people come in and some go out, some make money and some lose money. This is normal. Whether you are opening a store or selling goods live, you are essentially a salesperson. The most important thing is to provide consumers with a good service experience. Being honest, fair prices, and quality products are the most basic. Competitiveness lies in whether the anchor can rely on his true talents and knowledge to continue to output high-quality content and tell good product stories so that consumers like to watch, listen, and buy. If so, it would be a beautiful thing that people would like to see happen.
Shui Yishi said that making money with conscience by one's own ability should be an upright thing. The words were spoken very openly. For netizens, respect other people's choices and don't need to make sarcastic remarks, let alone being sarcastic. The choice is yours to buy or not. No matter whose live broadcast room you are in, just shop rationally and buy what you need.
(Source: Jimu News)
