Kuai Technology reported on January 14 that after five years of being banned from broadcasting, the Douyin live broadcast of "Honor of Kings" finally ushered in the breaking of the wall.
A few days ago, "Honor of Kings" official Weibo announced that the live broadcast of "Honor of Kings" on Douyin will be fully released starting from January 21.
According to official arrangements, will be a technical test period from November 14th to January 17th at 19:30 every day. In order to screen all technical problems that may be encountered during the broadcast, "Honor of Kings" will invite the xyg e-sports club to officially Test the live broadcast of "Honor of Kings" in the live broadcast room.
html The theme live broadcast period will be from November 18th to January 20th. Zhang Daxian, the most influential anchor of "Honor of Kings", will premiere on Douyin.
On January 13, Zhang Daxian, the head anchor of "Honor of Kings" who had previously "jumped" from Huya to Douyin, also posted on Weibo, "Brothers, it’s time to eat! The fried shredded pork with green pepper is here, see you tomorrow!"
has The media said that "Honor of Kings" and Douyin officially broke the ice, which undoubtedly released an important signal for the game industry: as Douyin became the most important channel for game purchases, and ByteDance anchors divested their game business and exited the hinterland of Tencent, Tencent began to lift the blockade of ByteDance head-on.
In 2016, Tencent sued Toutiao and its parent company ByteDance to the Guangzhou Intellectual Property Court for allegedly infringing the copyright of "Honor of Kings".
At the end of January 2019, the court believed that Tencent had sufficient evidence to prove that Xigua Video app was live broadcasting "Honor of Kings". In the end, the court issued an injunction and ruled that a number of "Byte-based" related affiliates stopped live broadcasting "Honor of Kings" game content. Since then, "Honor of Kings" has been completely banned on Douyin.
Why did this "ban" that lasted for 8 years suddenly end? According to Sina Technology, a person in the game live streaming industry said that the reason why Tencent is willing to break the ice with Douyin is that the revenue growth on the game side has slowed down significantly since 2022.
This person pointed out that from the perspective of the game "Honor of Kings" alone, the new acquisition and revenue are not as good as in previous years. The KPI pressure on the project team is too great. In addition, the market of "Peace Elite" is also declining, and there are no other big hits. A new game is needed to fill the lost vacancy, and the future of "Yuanmeng Star", which competes with "Egg Boy Party", is uncertain. Therefore, Douyin's huge traffic pool is a shot in the arm for Tencent and it has to be tried.
