Nandu News Reporter Xie Xiangnan On January 12, the National New Book Launch Center’s 2023 New Book Market Report Conference and 2024 New Book Preview Exchange Meeting were held at the China International Exhibition Center (Chaoyang Hall) in Beijing. The event is hosted by Shenzhen Publishing Group, hosted by Shenzhen Book City Xinhua Book Chain Headquarters Co., Ltd., Beijing Silverfish Culture Technology Co., Ltd., and co-organized by Beijing Open Book Information Technology Co., Ltd. It is one of the key activities of the 36th Beijing Book Ordering Fair, attracting 70 Nearly 200 representatives from more than 10 publishing organizations signed up to participate.
National New Book Launch Center was established in April 2021. It is the first systematic new book selection and release platform for the entire book industry. It is guided by the Propaganda Department of the Shenzhen Municipal Party Committee and hosted by Shenzhen Publishing Group. So far, it has organized more than 50 major launch events and Nearly 100 new book salon events have been held, inviting famous celebrities such as Wang Meng, Jia Pingwa, Zhou Guoping, Zheng Yongnian, Xu Zhiyuan, and popular writers such as Liu Qing, Feng Tang, Zhang Qi, Zhang Haochen, and Liang Yong'an as guests to launch new books. sales, building a resource highland for reading culture and publishing and distribution in South China, and becoming a cultural benchmark that readers in the industry across the country focus on.
Nie Xiongqian, Deputy Secretary of the Party Committee, Director and Editor-in-Chief of Shenzhen Publishing Group, said in his speech that reading for all has become a national development strategy. The Shenzhen Municipal Party Committee and Municipal Government have attached great importance to reading for all and proposed to serve as a pioneer and demonstration. Reading has become a very important city brand. The National New Book Launch Center looks forward to working with colleagues in the industry to jointly explore the Shenzhen model for new book launches, create a cultural atmosphere that is “readable everywhere, readable at all times, and readable by everyone” for public readers, and further enhance the universality and universality of reading. , participatory.
Shenzhen’s positive initiative in building a national new book launch center has been highly recognized by superior authorities and national industry associations. Wu Shulin, chairman of the China Publishing Association, praised that China's national reading can flourish to this day because Shenzhen has done groundbreaking work and made significant contributions. It is hoped that Shenzhen, like its insistence on promoting national reading for more than 20 years, will deepen and implement the national new book launch center and deliver a more impressive answer to the national publishing industry and public readers.
Ai Limin, chairman of the China Books and Periodicals Publishing Industry Association, said that Shenzhen’s benchmark project “National New Book Launch Center” is a creative initiative and activity of Shenzhen Publishing Group in the national reading activities. It will deeply write the reading culture into the city’s genes and once again provide a good foundation for the city. It provides new ideas for the sustainable development of physical bookstores and even the cultural industry.
Wu Yuanming, Director of the Publishing Department and Second-level Inspector of the Printing and Distribution Bureau of the Propaganda Department of the Central Committee of the Communist Party of China, believes that the "National New Book Launch Center" has become a platform for publishing institutions, writers, scholars and public readers to integrate and communicate. It is an important step in promoting year-round reading for all, This model of normalization and systematization has further created the cultural ecology of a city that loves reading and a scholarly society.
Yang Wei, Vice President of Beijing OpenBook Information Technology Co., Ltd., released the "National New Book Launch Center 2023 New Book Market Report" on the spot. The report shows that there will be 183,600 new books on the market nationwide in 2023. Physical bookstores are still the most important new book distribution channel in the current market, and the contribution efficiency of new book varieties has reached the highest point in the past 10 years. The report points out that the national new book market in 2023 will present the following best-selling hot spots: public demand for psychological self-help is generally increasing; cultural confidence boosts the sales of traditional culture-related books; whether it is personal improvement or cognitive development, eternal curiosity is the best-selling book Leading the times; picture and comic interpretation methods are still very popular; traffic has driven the sales of famous works and books related to famous figures. The
report shows that in 2023, the National New Book Launch Center released a total of 104 new books, organized and held 20 blockbuster new book launch events and 40 new book salon events, planned and launched 244 online content, and innovatively launched 76 Douyin live broadcasts, resulting in Strong market communication power and sales conversion rate. The 104 new books recommended and released by the National New Book Launch Center in 2023 have cumulative sales of 2.27 million copies, of which the more influential 33 new books have cumulative sales of 1.8 million copies, and a total of 5 new books have sold more than 100,000 copies."Looking for Trouble: A Book of Employment Puzzles for the Younger Generation", which was first released in August 2023, ranked first in the monthly sales of new books in the workplace inspirational category. "Liang Qichao: Fugitive (1898-1903)", which was first released in the same month, ranked first in the monthly new books in the biography category of Chinese scholars. Ranked first in sales. At the
event, five leading publishing organizations, including CITIC Children's Books, Boji Tianjuan, Beijing Motie, Guomai Culture, and Guangxi Normal University Press, respectively discussed changes in book hot spots, exploration of marketing methods, and key new products for the coming year. They shared topics and focused on topics such as "children's book marketing keywords", "traffic maximization passwords", "book marketing and content distribution algorithms", and "how to promote niche books".
