1905 Movie Network News On January 12, the 4th Golden Drama Awards Short Drama Industry Ceremony was held in Shenzhen. In the morning, the Kuaishou Short Drama Ecological Conference kicked off first, with guests from all over the world delivering wonderful speeches, discussing the symbiosis and evolution of the short drama industry.
Chen Yiyi, vice president of Kuaishou and head of Kuaishou Entertainment Business Department, shared: The size of the short drama market in 2023 will be nearly 40 billion yuan, and the short drama market size is expected to exceed 100 billion yuan within five years. The growth momentum is quite rapid. As of the end of 2023, the total number of Xingmang short dramas has been nearly 1,000, with 326 works that have exceeded 100 million views, 68 works that have exceeded 300 million, and 4 super hit projects that have exceeded 1 billion; in terms of audience size, in 2023 The average daily DAU of short dramas on the platform reached 270 million, and the number of users who watched more than 10 episodes of heavy micro short dramas every day reached 94 million, a year-on-year increase of 52.6%; in terms of creator ecology, as of the end of 2023, the number of creators of short dramas on the platform has exceeded 100,000.
Yu Ke, head of the plot business center of the entertainment business department, further mentioned that users who consume micro-short drama-related content include high-net-worth and female users, Generation Z, urban white-collar workers, and middle-class people, as well as newer groups such as men and silver-haired people. Short play audiences, each of them can find their spiritual belonging in the diverse short play types. Yu Ke said that the platform’s off-site exposure increased by 160% last year; in terms of commercialization, it covers e-commerce platforms, 3C digital, big health and other industries, and explores the implantation of scene packages, brand customized short plays, and celebrity creative shorts. TV dramas, advance screening mode, AIGC and other brand implant cooperation methods and gameplay.
Liu Cuiping, general manager of Yien Solutions, brought the "2023 Kuaishou Short Drama Data Value Report". Data shows that in 2023, more than 1,400 short dramas will be launched on the market, with a year-on-year growth rate of more than 50% for two consecutive years. Short video platforms are the main supplier of short drama content. In 2023, the supply of short dramas will account for more than 70% of the overall market. Liu Cuiping said: The natural ecological and traffic advantages of short videos can quickly drive the development of the short drama business. Works such as the ancient-themed short drama "Donglan Snow" and the youth-themed short drama "The Reason I Returned to Seventeen" have achieved both popularity and reputation, setting a new benchmark for short drama content in the industry.
According to Wang Sixun, deputy general manager of the platform's marketing business department, it plans to launch more than 250 short dramas in 24 years, combining the characteristics and advantages of short dramas to create high-quality content IP and achieve rapid accumulation of brand assets.
At the conference, Kuaishou Short Drama joined hands with Shenzhen Radio and Television Group and Shenzhen Internet Video and Audio Association to jointly launch a strategic cooperation in the ecological construction of micro short drama in the Greater Bay Area.
Long Jingjing, vice president and secretary-general of the Short Video Professional Committee of the Guangdong Internet Audiovisual New Media Association, Yan Peiliang, founder and director of Hara Shang Muguang, Wang Yuqian, co-founder and executive director of Malt Media, and general manager of Gugu Studio of Migu Company Ma Di and Yu Ke, head of the plot business center of the platform's entertainment business department, asked whether it should be paid or free. How to break through in the second half of the short play? A round table discussion was held.
That night, the 4th Golden Drama Awards Ceremony was held grandly. "Dazzling Show", "Unexpected Life", "Running Wild" and "When the Flowers Bloom" won major awards. The best short drama of the year went to "The Reason I Returned to Seventeen", Li Fei and Qi Xiaxia won the Outstanding Actor and Actor of the Year respectively, and ZhizhuzZ won the Best Director of the Year. (A complete list of winners is attached below)
At the same time, Wen Imperial Physician Zhang Xiaolong and Shen Meizhuang Lanxi continued their relationship after "The Legend of Zhen Huan", co-starring in "I Open a Bar in the Song Dynasty" and "Guo Xiaoting and Yin Zheng" starring "Super Office Worker" and "Secret Scent" adapted from comic works are officially announced and are expected to meet the audience within the year.
