Our special correspondent Dong Ming
As the Year of the Dragon approaches one month away, a number of new Spring Festival films have been announced: "Mr. Red Carpet", "Bear Infested: Reverse Time and Space", "Flying Life 2" and "Let's Shake the Sun Together" are all Targeting to meet the audience on the first day of the Lunar New Year (February 10), Jia Ling's "Hot and Spicy" directed and starred in also announced its "first meeting" on the 11th. The most popular Spring Festival show of the year has begun to warm up.
Andy Lau’s new film is scheduled to be released for the first time
After years of market cultivation, the Spring Festival schedule has become one of the highest-grossing and most competitive movie schedules throughout the year. Chinese audiences have also developed a new consumption habit of "watching movies together during the New Year", and the birth of There are many annual blockbusters that have broken box office records. In recent years, the Spring Festival season has basically stabilized at the level of 7 to 8 new films with a total box office of 6 to 7 billion yuan (RMB, the same below). Last year's Spring Festival saw the birth of two annual blockbusters, "Man Jiang Hong" and "The Wandering Earth 2". In 2022, there will be competition for many films such as "Shuimen Bridge of Changjin Lake" and "This Killer Is Not So Calm". In 2021, it will reach 7.8 billion The highest peak of the Yuan Dynasty... This year's Spring Festival is expected to be of the same scale. Currently, there are 5 films announced in the first wave of Spring Festival releases. Among them, "Mr. Red Carpet" starring Andy Lau and directed by Ning Hao is the first to be scheduled.
, an absurd comedy based on celebrity status and entertainment industry insiders, debuted at the Toronto and Pingyao Film Festivals last year and received its first wave of praise. The film tells the story of a Hong Kong superstar played by Andy Lau, who collaborates with a director played by Ning Hao on a rural theme in order to win a coveted award, triggering a series of ridiculous farces. Andy Lau's good popularity and box office appeal, coupled with Ning Hao's comedy style, make this "Mr. Red Carpet" very suitable for the festive atmosphere of the Spring Festival. Ning Hao's "Crazy Alien" took in 2.2 billion yuan at the box office during the 2019 Spring Festival.
"Bear Bears" is a well-established domestic animation IP, and a theatrical version is released almost every year. Last year's Spring Festival "Bear Bears: Bear with Me" even achieved the highest box office of the series with nearly 1.5 billion yuan. This year's plot also has science fiction elements: a "bald programmer" working in the city always dreams of himself in the forest, accidentally learns of his "past and present life", and gets the opportunity to choose his life again. In order to save Xiong Daxiong Er in the old timeline, Bald Qiang embarks on a wonderful adventure... This kind of "the world is big and I want to see it" mood is likely to attract more adult audiences besides children.
"100% content"
"Flying Life 2" directed by Han Han continues the characters and background of the first film 5 years ago. Zhang Chi, a down-and-out driver played by Shen Teng, becomes a driving school instructor. Sponsored by the director of the car factory, a team was once again organized to compete in the last Bayinbulak Rally. Fan Chengcheng, Yin Zheng, Zhang Benyu and Sun Yizhou played teammates. Although they were a grassroots team, they overcame various difficulties to come to the competition venue. Five years ago, "Flying Life" earned 1.7 billion yuan at the box office during the 2019 Spring Festival. Now Han Han has returned to his favorite racing theme, and Shen Teng's comedy character also has considerable appeal during the Spring Festival. When Maoyan announced its 2024 film list at the year-end media briefing on the 10th, it revealed that the film "contains 100% content."
In contrast, "Let's Shake the Sun Together" directed by Han Yan and starring Peng Yuchang and Li Gengxi looks the least like a "Spring Festival movie" because of its theme. As the final chapter of the "Life Trilogy", "Let's Shake the Sun Together" tells the story of two young people with very different personalities who accidentally embark on a healing journey full of love and power due to the agreement of the "Relay of Life". There are obvious traces of surgery on Peng Yuchang's face in the posters and trailers. This kind of work focusing on terminally ill people reminds people of Han Yan's previous "Get Out!" "Tumor King" and "Send You a Little Red Flower". "A Little Red Flower for You" once earned 1.4 billion yuan in box office on New Year's Day in 2021, which shows that the audience has widely accepted this type of subject matter.
Jia Ling lost 100 pounds
Jia Ling, who earned 5.4 billion yuan at the box office during the 2021 Spring Festival with "Hello, Li Huanying", will bring her new work "Hot Hot" three years later. The film tells the story of a girl who has been at home for a long time and had conflicts with her parents and family, and finally stepped out of society. After experiencing various twists and turns, she discovered that boxing can bring changes to her life.The newly released poster is a silhouette of Jia Ling herself, while the stills exposed online reveal that she "worked very hard" for this film, and the results after losing weight are amazing. "I filmed this movie for a whole year, and after five starts, I managed to lose 100 pounds and look like a boxer," Jia Ling confided on Weibo on the 11th. "This movie has nothing to do with weight loss. , it doesn’t even have much to do with boxing. This is a movie about how kind people find themselves and learn to love themselves.” Jia Ling’s sincerity and perseverance are also expected to attract more viewers to experience her film during the Spring Festival. Inspiring work.
In accordance with the Spring Festival schedule, these films will successively start promotion, roadshows and screening activities. It is expected that 2 to 3 new films will be announced and finalized. Zhang Yimou's "Article 20", Stephen Chow's "Mermaid 2" and Jackie Chan's "Legend" are expected to join the "battle". ▲
