□Tan Fang (Zhengzhou University)
Recently, Harbin has been crowded with tourists. Tourists from all over the country have flown to Harbin to experience the world of ice and snow. Harbin’s tourism popularity remains high. It is reported that during the three-day New Year's Day holiday, Harbin's cultural tourism revenue exceeded 6 billion, which is amazing.
In the face of this "overwhelming wealth", Harbin has also tried its best. In order to allow tourists to take photos, it has set up an artificial moon in Sophia Cathedral, free love rides, free brown sugar water on the roadside, and heating stations. "The last time they came out of the mountains was the Ewenki people in the Qing Dynasty" and other measures have been taken in turn to overwhelm tourists. While feeling the hospitality of the people in the Northeast, they also joked that Harbin has a pleasing city character.
Looking back on the Shandong Zibo Barbecue that was out of the entertainment industry before and the explosion of Harbin cultural tourism this time, what cannot be avoided is the sincerity from the city. Zibo, Shandong Province has become famous for its barbecue. On the one hand, it is due to its unique barbecue preparation method and flavor, and on the other hand, it is the people of Zibo who are hospitable and sincere in treating others. Similarly, Harbin’s popularity is not accidental. It is the accumulation of a century of culture that was once the second largest city in the Far East. It is the accumulation of sixty years of ice and snow culture. It is the inheritance and development of a century of European music tradition. It is the accumulation of sincerity and kindness. The right time, the right place, the right people, the generous atmosphere, the warm and hospitable Ice City temperament, etc. have resulted in today's out of the circle.
In the rapidly developing tourism market, many cities choose to attract tourists through hype, packaging and other methods, but these methods are often short-lived. What can really attract tourists for a long time is the city's unique culture and the sincere attitude of its people. The development of urban cultural tourism should not only pursue short-term popularity, but should focus on long-term sustainable development. This requires cities to continuously innovate and develop while protecting traditional culture to meet the changing needs of tourists. At the same time, cities also need to continuously improve service quality and tourist experience, so that tourists can truly feel the unique charm and sincerity of the city. For example, while maintaining its ice and snow culture, Harbin also needs to constantly introduce new ice and snow landscapes and activities to attract tourists' interest.
In addition, cities also need to continuously improve service quality and tourist experience so that tourists can have a better experience and enjoyment during their travels. In order to adapt to the needs of southerners in this "World of Ice and Snow" event, Hal added sugar to tofu and set up heating spots outdoors to provide tourists with a warm place to rest and make them feel at home in the cold winter. warmth. At the same time, the height of some facilities has been lowered to provide convenience for children and tourists with reduced mobility, truly achieving a people-oriented service concept. These meticulous service measures not only show the sincerity and enthusiasm of the people of Harbin, but also make tourists feel the care and respect of the city. Tourists travel not only to appreciate the beautiful scenery and experience culture, but also to seek emotional satisfaction and recognition. Through these service measures, Harbin has successfully made tourists feel this kind of emotional satisfaction and recognition, and gained an unforgettable and wonderful experience.
In the future, as competition in the tourism market intensifies, the development of urban cultural tourism will pay more attention to quality and characteristics. Only those cities with truly unique cultures and sincere attitudes can stand out in the fierce market competition and attract more tourists to experience it. This requires cities to continuously explore their own advantages and potential, innovate development ideas and models, and improve their attractiveness and competitiveness.
