Dawan News In the past few days, with the broadcast of the TV series "Flowers", people's attention to the original work has continued to rise. It can be said to be another typical case of a popular drama making a novel popular. How are the sales of "Flowers" in bookstores? How do experts view the phenomenon of popular dramas becoming popular with original works? On January 11, Dawan News reporters visited the bookstore and interviewed Mr. Liu Zhengping, a senior book publisher.
The two versions of "Flowers" were out of stock a week ago
html At around 9 a.m. on January 11, Dawan News reporters came to Xinhua Bookstore (Sanxiaokou Branch) for a visit. "Do you have "Flowers"?" The staff in the store immediately guided the reporter to the location of the book and introduced the difference between the two versions to the reporter.
"Recently, the sales of "Flowers" have been very good, because the TV series was broadcast, and the two versions of the book in the store were already out of stock." The staff member told reporters that the book was out of stock a week ago, and the book was discontinued in the middle. For a few days, the two versions currently in the store only arrived in the past two days.
"Recently, the number of inquiries for "Flowers" has increased significantly, and sales are also pretty good. Readers want to know the content of the book after watching the TV series, and they will choose to buy the book to read themselves or give it away." The staff member said that the TV series drives the book It is also common for the book to sell well. It is actually good to attract everyone's attention to the original work. "On the days when "Flowers" is out of stock, we will also recommend other excellent works by Jin Yucheng to readers."
The "Flowers" sales booth was set up a month ago.
At around 10 o'clock that morning, the reporter went to Xinhua Bookstore (Anhui Bookstore) Chengdian) to learn about the sales of "Flowers". Walking to the second floor, you will see the sales booth of "Flowers". In addition to the 13 novels on the stage, the upper right corner of the introduction sign reads "Original work of the TV series of the same name starring Hu Ge and Ma Yili." Passing by the booth, readers occasionally stopped to browse.
The staff in the store told reporters that because "Flowers" is a Mao Dun Literature Prize work, its usual sales are pretty good. Recently, with the support of popular TV series, sales have been even better. "There is a lot of inventory in the store. We received the news about the TV series "Flowers" a month ago, so we launched the theme exhibition."
Later, the reporter checked the book bestseller list on Dangdang.com and found that several versions of "Flowers" were among the top. . The reporter noticed that the data in the past 24 hours showed that: Changjiang Literature and Art Publishing House’s annotated version of Fanhua ranked third, Shanghai Literature and Art Publishing House’s original classic version of Fanhua ranked fifth, and People’s Literature Publishing House’s hardcover collector’s edition of Fanhua ranked ninth.
Expert: Reading the original work is a process of improvement and expansion for readers.
How do you view the phenomenon that popular dramas drive the sales of original works? At noon on January 11, Dawan News reporter interviewed Mr. Liu Zhengping, a senior book publisher and member of the Chinese Writers Association.
Liu Zhengping said that the recent popularity of "Flowers" has greatly increased the sales of the original work. "The fact that some varieties are out of stock is beyond the bookstore's stocking expectations, and it also reflects that readers have their own considerations and preferences for book versions when they have room to choose. These are all things that bookstores should take into consideration when carrying out targeted stocking in the future. Factors to consider." Why does
have such an effect? Liu Zhengping explained, "First of all, the adaptation of the Mao Dun Literature Award work made everyone look forward to it. Coupled with the reputation and strength of director Wong Kar-Wai, the TV series eventually became a hit. On the other hand, the broadcast and popularity of the TV series also stimulated the sales of the original works. Many people are eager to know the results and more details, so they will pay attention to and buy the original work."
"It is a very common phenomenon for TV series and original works to promote each other. This is also the case with the surge in sales of the books "The Three-Body Problem" and "Hurry Up" last year. ." Liu Zhengping said that this phenomenon is long-term. Nowadays, people pay attention to the original works through short videos and TV series. This is a good thing. It can be said that the fragrance of books comes from the screen.
Liu Zhengping said that readers watching the original works through TV series can allow them to compare and think more deeply about the different expressions in TV series and books, which is a process of expansion and improvement for readers.
Dawan News Reporter Wang Yan Photo Report
Editor Xu Dapeng
